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Php day 2011 hanoi lug e-commerce and groupon-like with magento

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Php day 2011 hanoi lug e-commerce and groupon-like with magento Php day 2011 hanoi lug e-commerce and groupon-like with magento Presentation Transcript

  • E-commerce and Groupon-like with Magento Nguyen Vu Hung, HanoiLUG 2011/12/17 PHP Day 2011, Hanoi
  • Agenda 1. Self Introduction 2. Business Model 3. Revenue Model 4. Views of Sellers and Buyers 5. Groupon-likes in Vietnam 6. Groupon-like with Magento 7. So, what are the problems 8. Related topics 8. A new business model 9. Q&A
  • Self Introduction
    • A FOSS activist
    • Offshore software development
    • System Adminnistrator
    • High Availability Engineer
    • 2 years working with Magento
    • About to start a new business with Magento
    • GROUPON BUSINESS MODEL
      Customer signs with Groupon
      Deal reaches critical mass
      Customers pay Groupon
      Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
      Notable sources:
      Groupon pays merchant share
      Merchant signs up
      Customer redeems coupon at merchant
      http://primitus.com/blog/whats-the-secret-success-of-groupon/
      Groupon features deal
    Overcharged
      Can not secure buyers
    • A BETTER BUSINESS MODEL
      Customer signs with Groupon
      Deal reaches critical mass
      Customers pay Groupon
      Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
      Notable sources:
      Groupon pays merchant share
      Merchant signs up
      Customer redeems coupon at merchant
      http://primitus.com/blog/whats-the-secret-success-of-groupon/
      Groupon features deal
    • Customers show “coupon” at merchants to get discounted
    • No payment needed
    • NEW REVENUE MODEL
      Customer signs with Groupon
      Deal reaches critical mass
      Customers pay Groupon
      Payments spread out in 3 installments over lifecycle of deal, leading Groupon with negative working capital
      Notable sources:
      Groupon pays merchant share
      Merchant signs up
      Customer redeems coupon at merchant
      http://primitus.com/blog/whats-the-secret-success-of-groupon/
      Groupon features deal
      Revenue = Advertisment.
    • Business Model Keypoints
    • Free on submission for merchants
    • Pay for top posting
    • Social marketing
    • Printed/Mail/SMS based scout/discount
      • Directly sent to user’s email
        • OSOS takes no commission, cheaper for customers and merchants
    • Product Review
    • Users’ feedback (non-biased)
      • Feedback ranking, lottery for writing feedback (coupon?)
    • Prefecture-based
    • Service classification
    • Monthly discount/lottery
    • “ User-only price”
  • ECONOMIC CHARACTERISTICS Notable sources: Plusses
    • Brand
    • Economies of scale (‘winner takes most’)
    Negatives
    • Lack of network effect
    • No technology barriers to entry
    • No switching cost for merchants and customers
    • Scaling is expensive (sales people on the ground)
    • High cost of customer acquisition
    http://techcrunch.com/2010/10/17/why-groupon-is-no-ebay/
    • Seller's views
    • Benefits (compared to Groupon)
      • Online marketing cheaper than Groupon
      • Be able to manage its own customers
      • Mail marketing
      • Networking with its customers
      • Easy to scale (using existing users)
    • Groupon
      • Merchants pay commission on posting
    • New Business Model
      • Merchants pay advertisement: top-posting, banner
    • MERCHANT PERSPECTIVE ON CUSTOMER INTERACTION
      Notable sources:
      Merchant
      http://gigaom.com/2010/09/29/hey-groupon-its-time-for-a-localsocial-roll-up/
      Get customer to follow on
      Offer on
      Like it on
      Advertise on
      Ad.
      Get +1
      Ad.
  • Muachung: Backed up by a big media commany: VC CORP
  • Backed up by diadiem.com, and a PR commany in the group
  • Social network marketing
  • With phununet
  • Magento Main Features: Checkout Payment Customer Account Order Management Mobile Multi Store
  •  
  • The Problems with Groupon
    • High Commission
    • Unstable
    • Can not secure customers
    • Not really effective PR
  • Related topics
    • Marketing
    • Digital Marketing
    • Media Backup
    • Social networking (Facebook, Twitter)