4. tuanhm presenting on momo hanoi
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4. tuanhm presenting on momo hanoi

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4. tuanhm presenting on momo hanoi 4. tuanhm presenting on momo hanoi Presentation Transcript

  • THỜI CƠ “ VÀNG ” CỦA DỊCH VỤ MOBILE Presented by Huynh Minh Tuan VAS Business Development Manager Hanoi, 15.09.2011
    • TOPIC :
    • HALF YEAR MARKET OVERVIEW
    • MARKET TREND
    • OUR KEY SUCCESS FACTOR
    • (incl. Study Case)
  • MARKET OVERVIEW
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  • OVERVIEW
    • First half-year Mobile Sales has increasing both units and value.
    • Key market as HCMC & Hanoi has slightly reducing its market share by 2 nd tier provinces surrounding those cities.
    • Key retailers has slightly take over independent mobile shops; CES (Consumer Electronic Shops) has only 6% market share.
    • Avg pricing trend is lowering down by each month.
    • Avg Smartphone pricing trend still remain ~6.6mil VND
    • Smartphone unit shared still remains 10% but value shared is up to 35% (+5% by 06 mons)
  • MARKET TREND
    • HCMC & Hanoi will be soon freezing low-end segment but replaced by Smartphone segment.
    • 2 nd teir provinces becomes a new battlefield for all retailers.
    • Independent shops will be soon wiped out , which has proven in HCMC & Hanoi market.
    • New trend of smartphone shop becomes fast-moving development to replace for old-fashioned independent shop.
    • Smartphone segment will be definitely a brand-new opportunity for mobile industry to leverage customer shopping experience .
  • MOST IMPORTANT KEY AS LEADING ROLE
  • WHAT DO WE THINK? MOBILE PHONES NOW IS JUST ONE OF OUR VERY BASIC PRODUCT
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  • KEY SUCCESS FACTOR MOBILE SERVICES IS THE ONLY KEY TO BE AS A LEADER and TO SURVIVE ON THIS BATTLEFIELD .
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  • CASE 1: Q-MOBILE http://www.muabansieutoc.com/ads/rao-vat/Dien-Thoai-Cac-Loai/view/128073/Q7-Can-Ban-Q-Mobile-M22.html
  • http://raovat.maxland.vn/showthread.php?17264-HCM-Ban-Samsung-Ch-t-335-chinh-hang-bao-hanh-den-8-3-2013 CASE 2: SAMSUNG
  • http://www.tinhte.vn/dien-thoai-144/ban-htc-desire-moi-99-9-fullbox-bao-hanh-1-nam-happy-care-823178/ CASE 3: HTC
  • MOBILE CONTENT MOBILE MAKE-UP PERSONAL CARE
  • SERVICE FLOW OFFERING CUSTOMER BENEFITS BY THEIR RIGHT DEMAND Happy Care Skin NDS LPK
  • STRATEGIC PARTNER Lost & Found Global Money Transfer Extended Warranty Mobile Insurance Mobile Payment e-Banking
  • Huynh Minh Tuan VAS Business Development Manager mobile: 098-902-1737 email: [email_address]