Mobile contentmonetization inVietnam ContextFabien LotzEDX LeadIndochinaCompany Confidential. ©2010 Nokia                 ...
enabling accessCompany Confidential. ©2010 Nokia                3                                         Company Confiden...
1.1 Looking for reach: Symbian         Today developers can distribute apps to         approximately 250 million Nokia Sym...
1.2 Looking for reach: S40                                                                  Ovi Store Client now          ...
An Ecosystem cannot survive without water but water comes in many forms through many waysCompany Confidential. ©2010 Nokia...
2.1 Distribution Channels                  Operators portals                  Websites                  Applications St...
2.1 Nokia Store global facts                                      Nokia Store today                    9.0+               ...
2.2 Nokia Store trend: Vietnam Case      9      8      7      6                                                           ...
2.2 Nokia Store Offer                            flat-rate revenue share                   70%   Credit Card Billing      ...
2.2 Nokia Store Offer                                      monetization                    121                      8.5   ...
2.3 Nokia Store: Global Payment Solutions                                                           Operator Billing      ...
How do I get customers to buy my app?Company Confidential. ©2010 Nokia           13                                    Com...
Free/Lite                                         Dalton the                                Dalton the                    ...
in-app purchaseCompany Confidential. ©2010 Nokia                  15                       © 2011 Nokia                   ...
Try-and-BuyCompany Confidential. ©2010 Nokia              16                                       Company Confidential
You have the Killer App on S40?Company Confidential. ©2010 Nokia                       17                                 ...
Create 4 Millions Contest   Submit your best Series 40 Java or web apps in Nokias Create for Millions contest to   win you...
You have the concept but need training?Company Confidential. ©2010 Nokia           19                                    C...
See you next month for Nokia Technical Workshop Training, networking and more… 5th and 6th of October 2011, HanoiCompany C...
Quality                                                                     Active                                    Reve...
Thank youCompany Confidential. ©2010 Nokia                                    Company Confidential
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3. fabien presenting on momo hanoi

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3. fabien presenting on momo hanoi

  1. 1. Mobile contentmonetization inVietnam ContextFabien LotzEDX LeadIndochinaCompany Confidential. ©2010 Nokia Company Confidential
  2. 2. enabling accessCompany Confidential. ©2010 Nokia 3 Company Confidential
  3. 3. 1.1 Looking for reach: Symbian Today developers can distribute apps to approximately 250 million Nokia Symbian devices. Today Qt developers can target more than 125 million Nokia devices for their apps. Nokia plans to sell an additional 150 million Symbian devices.Company Confidential. ©2010 Nokia 4 Company Confidential
  4. 4. 1.2 Looking for reach: S40 Ovi Store Client now available on new S40 devices. Today developers can distribute Java apps Registration to approximately 650 million Series 40 removed for more devices across the globe. convenient browsing of content. They distribute mobile content in more than 190 markets, with content available in 32 languages.Company Confidential. ©2010 Nokia 5 Company Confidential
  5. 5. An Ecosystem cannot survive without water but water comes in many forms through many waysCompany Confidential. ©2010 Nokia 6 Company Confidential
  6. 6. 2.1 Distribution Channels  Operators portals  Websites  Applications StoresCompany Confidential. ©2010 Nokia 7 Company Confidential
  7. 7. 2.1 Nokia Store global facts Nokia Store today 9.0+ 50,000+ 160+ million apps available developers with downloads daily 755% annual growth >1 million downloadsCompany Confidential. ©2010 Nokia 8 8 © 2011 Nokia Company Confidential
  8. 8. 2.2 Nokia Store trend: Vietnam Case 9 8 7 6 +100% lift! 5 4 3 6 months 2 1 Feb 2011 July 2011 • Over 8 million downloads per month • Top 5 downloading countries of the world • 2/3 from S40, 1/3 from S60/S^3Company Confidential. ©2010 Nokia 9 Company Confidential
  9. 9. 2.2 Nokia Store Offer flat-rate revenue share 70% Credit Card Billing 70% Operator Billing Industry-standard Guaranteed payout Industry-leadingCompany Confidential. ©2010 Nokia 10 Company Confidential
  10. 10. 2.2 Nokia Store Offer monetization 121 8.5 3x - 13x operators with live billing downloads per user conversion when operator in 42countries per month billing is enabledCompany Confidential. ©2010 Nokia 11 © 2011 Nokia Company Confidential
  11. 11. 2.3 Nokia Store: Global Payment Solutions Operator Billing available soon in Vietnam!Company Confidential. ©2010 Nokia 12 Company Confidential
  12. 12. How do I get customers to buy my app?Company Confidential. ©2010 Nokia 13 Company Confidential
  13. 13. Free/Lite Dalton the Dalton the Awesome Awesome Reloaded • 3 Powers-Up • All Power-Ups • 3 Locations • All Locations • Free • Paid Colorbox example with Dalton the Awesome on S60/S^3 PlatformsCompany Confidential. ©2010 Nokia 14 © 2011 Nokia Company Confidential
  14. 14. in-app purchaseCompany Confidential. ©2010 Nokia 15 © 2011 Nokia Company Confidential
  15. 15. Try-and-BuyCompany Confidential. ©2010 Nokia 16 Company Confidential
  16. 16. You have the Killer App on S40?Company Confidential. ©2010 Nokia 17 Company Confidential
  17. 17. Create 4 Millions Contest Submit your best Series 40 Java or web apps in Nokias Create for Millions contest to win your share of cash and prizes, worth 1 million euros. Special prices for Vietnamese Publishers. Deadline: 1st of November 2011 http://www.developer.nokia.com/create4millions/Company Confidential. ©2010 Nokia 18 Company Confidential
  18. 18. You have the concept but need training?Company Confidential. ©2010 Nokia 19 Company Confidential
  19. 19. See you next month for Nokia Technical Workshop Training, networking and more… 5th and 6th of October 2011, HanoiCompany Confidential. ©2010 Nokia 20 Company Confidential
  20. 20. Quality Active Revenue Users Paying UsersNeed more information?Please contact me: fabien.lotz@nokia.comCompany Confidential. ©2010 Nokia 21 Company Confidential
  21. 21. Thank youCompany Confidential. ©2010 Nokia Company Confidential
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