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03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
03 mobile monday hanoi april 2013 monetize thinking g mo   m-work
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03 mobile monday hanoi april 2013 monetize thinking g mo m-work

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  1. Monetize ThinkingBy Trọc Đất#1 – Kiếm tiền từ game mobile
  2. Agenda•Monetize Thinking•Market•Policies•Models•Case studies2
  3. Chống chỉ định!3Kinhnghiệm cánhânKhông nêntin quá MonetizeThinkingChỉ nên ápdụng choStartupÁp dụng rồivẫn có thểchếtChết rồi chỉđược tráchmình, ko đượctrách diễn giả (-_-)
  4. Monetize Thinking41
  5. Monetize Thinking???5Tư duy làm tiềnTờ trước Mờ sauCẩn thận ko thành Tù mù
  6. Monetize Thinking•Top Market (4u)•Top Model (4u)•Try Your Best (u)6Thinking TSố liệu, Số liệu, Số liệu và SốliệuTại saobạn tồntại trên thịtrường???
  7. Monetize Thinking•Model (clone)•Massive7CLV = ARPU * LIFETIMEDon’tforgetMonetize M
  8. Market Overview82
  9. Market – What is Asia?9
  10. The Trouble with “Asia”10
  11. Market - Asia11
  12. Market - Asia12
  13. Market - Networks13
  14. Market – Asia14Big 3
  15. Market - Asia15
  16. Market - Asia16
  17. Market - AsiaCONFIDENTIAL 17
  18. Market - Asia18China
  19. Market - Asia19China
  20. Market - Asia20China
  21. Market - Asia21China
  22. Market - Asia22China
  23. Market - Asia23China
  24. Market - Asia24China
  25. Market - Asia25China
  26. Market - Asia26Japan
  27. Market - Asia27Japan
  28. Market - Asia28Japan
  29. Market - AsiaCONFIDENTIAL 29Japan
  30. Market - Asia30Japan
  31. Market - Asia31Japan
  32. Market - Asia32Japan
  33. Market - Asia33Korea
  34. Market - Asia34Korea
  35. Market - Asia35Korea
  36. Market - Asia36Korea
  37. Market - Asia37Kakao TalkKorea
  38. Market - Asia38
  39. Market - AsiaCONFIDENTIAL 39
  40. Market - Asia40
  41. Market - Asia•Social games = growing fast•Online games still > social games (exceptJapan)•SNS can channel users to MMO with better ROI•Mobile great in emerging & advanced markets41Conclusions
  42. Cái gì đang xảy ra ởVietnam???42
  43. ViệtNamMarket – What should we do???Media OnlineGamesE-Commerce(Coming soon)Out ofScope- 2.000B đ- gMO take60% (100%growth/year)
  44. Market - Published gMO44STT Thể loại game Tên game NPH Hệ máy1MMORPG Turn Base Khí phách anh hùng Teamobi Symbian, Android2Chiến thuật thời gian thực(SLG) Tam Quốc Truyền Kỳ(mobile) rsmobi Symbian, Android, IOS3Chiến thuật thời gian thực(SLG) Linh Triều Bình Ca rsmobi Symbian, Android, IOS4Chiến thuật thời gian thực(SLG) Ngọa long(mobile) VNG Android, IOS5Chiến thuật thời gian thực(SLG) Hán Mạt KunLun Android, IOS6Chiến thuật thời gian thực(SLG) Tào Tháo truyện Mccorp Symbian, IOS, Android7Cusual Game Thủy Hoa Viên tnt Symbian8Cusual Game Avarta online Teamobi Symbian, Android9Cusual Game SkyGarden online hdcstudio Symbian10Cusual Game Vườn Thượng Uyển tnt Symbian11Cusual Game Ai là triệu phú online Bgate Symbian, Android12Cusual Game GoFarm MECorp Symbian13Cusual Game Thiên Đường Cá Online hdcstudio Symbian14Cusual Game My Zoo hdcstudio Symbian15Cusual Game mGO city- Thành phố mơ ước MECorp symbian16Cusual Game vFarm Online MECorp Symbian17Cusual Game Pokezoo VTCmobile Symbian18Cusual Game Zim City VTCmobile Symbian, Android19Game bài Iwin online MECorp Symbian, Android, IOS20Game bài iOnline ionline Symbian, Android, IOS21Game bài Vua bài online MECorp Symbian, Android22Game bài Trà Chanh Quán Vmgmedia Symbian23Game bài BigOne OneSoft Symbian, Android24MMORPG GoPet MECorp Symbian25MMORPG Thiên Địa Quyết CMN Symbian, AndroidViệtNam
  45. Market - Published gMO45STT Thể loại game Tên game NPH Hệ máy26MMORPG Hoàng Đế Online VTCmobile Symbian, Android27MMORPG Võ Lâm 3 Mccorp Symbian, Android28MMORPG Túy Giang Hồ Mccorp Symbian, Android29MMORPG Vấn Kiếm Mccorp Symbian30MMORPG Sướng Du Kỳ Tiên CMN Symbian, Android31MMORPG Ninja School online Teamobi Symbian32MMORPG Thống Lĩnh Thiên Hạ MECorp symbian, android33MMORPG Minh Châu Game - Long Phụng Sum Vầy Mccorp symbian, android34MMORPG Tru Thần Online Mccorp symbian, Android35MMORPG Chiến Thần smobi Symbian, Android36MMORPG Thành Cát Tư Hãn MECorp Symbian37MMORPG Long Tinh MECorp Symbian, Android38MMORPG Vệ thần MccorpSymbian, Android 2.0 trởlên39MMORPG Bẫy Rồng online VTCmobile Symbian, Android40MMORPG Hạo thiên VTCmobile Symbian, Android41MMORPG Kỳ tiên MECorpSymbian, Android,Windows Phone42MMORPG Turn Base Tình Kiếm Soha IOS43MMORPG Turn Base Đông Phương Hiệp VNG Symbian, IOS, Android44Shooting turn base Mobi Army Teamobi Symbian, Android45Shooting turn base 12Guns Mccorp Symbian46Shooting turn base iGà Soha IOS47Shooting turn base Magic Strike MECorp Android, IOS48Turn Base Bát Tiên MECorp Symbian49Wap game Vua bóng đá ysm Symbian, Android, IOS50Wap game chiến thuật Thời đại hùng vương rsmobi Symbian, AndroidViệtNam
  46. Market – Coming gMO46ViệtNam
  47. Policies473
  48. Policies48Nhà mạngBộ ban ngànhOEM, AppStore- Viettel và Mobi mở chínhsách riêng hỗ trợ gMO- Các policies khác ko baogiờ nói ở đây Đi mà hỏi ông TATuấn Lê (Nokia)
  49. Models494
  50. Models - Diff. or The Best50Diff. The BestDepend onyou 
  51. Models – A Disruptive ApproachCORECOMPETENCIESCLONING INT’LBUSINESS MODELSVALUEPROPOSITIONSDISTRIBUTION CONSUMER NEEDSCORECOMPETENCIESADAPTING INT’LBUSINESS MODELVALUEPROPOSITIONSDISTRIBUTIONCONSUMER NEEDSCOMPETITORS’ APPROACH: STARTING WITH CLONING INT’L MODELSBIZ’S DISRUPTIVE APPROACH: STARTING WITH LOCAL NEEDS + LOCAL INNOVATIONSTarget Customers:Local InsightsLocal NeedsLocal TastesProduct/UXP Designs:International Modelswith Local InnovationsVision & Mission:…….Infrastructure:TechnologiesProcessOperation“5S Model”:SpeedSimpleSufficiencyScaleSeductiveExp.
  52. Models – gMO Biz ModelsStudiosPublishingDistributionSocial GamingPlatformI don’tknow
  53. Case studies535
  54. Case Studies
  55. Q&A556
  56. 56Trọc Đất(dtranlog)dtranlog

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