BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
BRAND EQUITYBRAND AWARENESSBRAND IMAGE             INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND ELEMENTS    ASSESS THE LEV...
BRAND EQUITY            INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND AWARENESS   ASSESS THE LEVEL OF BRAND AWARENESS OF BA...
BRAND EQUITY                                INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND AWARENESS                       A...
BRAND EQUITYBRAND AWARENESSBRAND IMAGE            INDENTIFY THE BRAND IMAGE OF BARBIEBRAND ELEMENTS    ASSESS THE BRAND AS...
BRAND EQUITY                  INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS          ASSESS THE BRAND ASSOCIATIONS OF...
BRAND EQUITY                    INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS            ASSESS THE BRAND ASSOCIATION...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITY           INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS   ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND I...
BRAND EQUITYBRAND AWARENESSBRAND IMAGE       IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND ELEMENTSOPTIONSCRITERIA
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITY      IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS                            BRAND NAMEBRAND IMAGE   ...
BRAND EQUITYBRAND AWARENESSBRAND IMAGE       INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TOBRAND ELEMENTS       ...
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS   ...
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS   ...
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS   ...
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS   ...
BRAND EQUITY      INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS   ...
Brand management barbie
Brand management barbie
Brand management barbie
Brand management barbie
Brand management barbie
Brand management barbie
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Brand management barbie

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Midterm Brand Management KM0801-Group 1

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Brand management barbie

  1. 1. BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  2. 2. BRAND EQUITYBRAND AWARENESSBRAND IMAGE INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND ELEMENTS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIEOPTIONSCRITERIA
  3. 3. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  4. 4. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONS 100CRITERIA 80 60 40 20 0 2001 2005 2010
  5. 5. BRAND EQUITYBRAND AWARENESSBRAND IMAGE INDENTIFY THE BRAND IMAGE OF BARBIEBRAND ELEMENTS ASSESS THE BRAND ASSOCIATIONS OF BARBIEOPTIONSCRITERIA
  6. 6. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGE DollBRAND ELEMENTSOPTIONSCRITERIA
  7. 7. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGE BarbieBRAND ELEMENTSOPTIONSCRITERIA
  8. 8. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  9. 9. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  10. 10. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  11. 11. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  12. 12. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  13. 13. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  14. 14. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  15. 15. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  16. 16. BRAND EQUITYBRAND AWARENESSBRAND IMAGE IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND ELEMENTSOPTIONSCRITERIA
  17. 17. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  18. 18. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  19. 19. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  20. 20. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  21. 21. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  22. 22. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  23. 23. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  24. 24. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  25. 25. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  26. 26. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  27. 27. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  28. 28. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  29. 29. BRAND EQUITYBRAND AWARENESSBRAND IMAGE INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TOBRAND ELEMENTS BRAND EQUITY ACCORDING TO THE CHOICE CRITERIAOPTIONSCRITERIA
  30. 30. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  31. 31. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  32. 32. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  33. 33. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  34. 34. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
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