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Brand management barbie

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Midterm Brand Management KM0801-Group 1

Midterm Brand Management KM0801-Group 1

Published in: Education, Business, Technology

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  • 1. BRAND EQUITYBRAND AWARENESSBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 2. BRAND EQUITYBRAND AWARENESSBRAND IMAGE INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND ELEMENTS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIEOPTIONSCRITERIA
  • 3. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 4. BRAND EQUITY INDENTIFY THE BRAND AWARENESS OF BARBIEBRAND AWARENESS ASSESS THE LEVEL OF BRAND AWARENESS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONS 100CRITERIA 80 60 40 20 0 2001 2005 2010
  • 5. BRAND EQUITYBRAND AWARENESSBRAND IMAGE INDENTIFY THE BRAND IMAGE OF BARBIEBRAND ELEMENTS ASSESS THE BRAND ASSOCIATIONS OF BARBIEOPTIONSCRITERIA
  • 6. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGE DollBRAND ELEMENTSOPTIONSCRITERIA
  • 7. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGE BarbieBRAND ELEMENTSOPTIONSCRITERIA
  • 8. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 9. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 10. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 11. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 12. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 13. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 14. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 15. BRAND EQUITY INDENTIFY THE BRAND IMAGE OF BARBIEBRAND AWARENESS ASSESS THE BRAND ASSOCIATIONS OF BARBIEBRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 16. BRAND EQUITYBRAND AWARENESSBRAND IMAGE IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND ELEMENTSOPTIONSCRITERIA
  • 17. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 18. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 19. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 20. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 21. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 22. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 23. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 24. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 25. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 26. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 27. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 28. BRAND EQUITY IDENTIFY THE BRAND ELEMENTS OF BARBIEBRAND AWARENESS BRAND NAMEBRAND IMAGE LOGO SYMBOLBRAND ELEMENTS URLOPTIONS SLOGANCRITERIA CHARACTER JINGLE PACKAGING
  • 29. BRAND EQUITYBRAND AWARENESSBRAND IMAGE INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TOBRAND ELEMENTS BRAND EQUITY ACCORDING TO THE CHOICE CRITERIAOPTIONSCRITERIA
  • 30. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 31. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 32. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 33. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA
  • 34. BRAND EQUITY INDENTIFY THE ABILITY OF BRAND ELEMENTS TO CONTRIBUTE TO BRAND EQUITY ACCORDING TO THEBRAND AWARENESS CHOICE CRITERIABRAND IMAGEBRAND ELEMENTSOPTIONSCRITERIA

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