Innovation in Qualitative DIY Research<br />Presented by John Williamson<br />CEO & Founder, Qualvu<br />Email: diy@qualvu...
Breakthrough<br />Breakthrough<br />Connect with any audience, any time, anywhere<br />Through the power of Internet Video...
WHAT YOU’LL GET<br />What you’ll get out of today’s webinar<br />Learn how DIY is an empowering force <br />Learn about th...
DIY EVOLUTION<br />DIY Evolution<br /><ul><li>Limited Resources
Individual Effort
Personal Involvement
Necessity of Skill
Allocated Resources
Assembly Line
Standardization
Less Reliance on Skill
Unlimited Resources
Automation
Customization
Empowered via the Web</li></li></ul><li>DIY IMPACT + VALUE<br />DIY Impact + Value<br />Impact:<br /><ul><li>New Flatter M...
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Webinar: Innovation in Qualitative DIY Research

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Today’s businesses – no matter what their size — want accurate and actionable intelligence, cost-efficiency, 24/7 access, and speedy data-gathering and execution. Service providers such as Salesforce.com, Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost. This webinar will discuss the DIY culture and its influence on the evolution of qualitative research.

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  • The DIY scene is a re-introduction of the old pattern of personal involvement and use of skills in upkeep of a house or apartment, making clothes; maintenance of cars, computers, websites; or any material aspect of living. Today’s DIY meaning: building, modifying, or repairing of something without the aid of experts or professionals.The phrase &quot;do it yourself&quot; came into common usage in the 1950s in reference to home improvement projects which people might choose to complete independently.Around 1970, the new movement spread among college- and recent-college-graduate age groups and involved mostly home renovation, extending also to other projects as a reflection of the social vision of the 60’s and 70’s. DIY projects turned into a weekend hobby and, later on, a way of living.
  • Service providers such as Salesforce.com, SurveyMonkey,Expedia, and Groupon have epitomized the idea that customers can achieve their objectives through user-friendly interfaces that deliver do-it-yourself (DIY) customization, efficiency, and transparent cost.Other everyday examples are:Home Improvement ShowsATMsSupermarket Shopping CartBuffet RestaurantsThe DIY trends will transform how goods, services, and experiences will be designed, manufactured, and distributed over the next decade. An emerging do-it-yourself culture of makers is voiding warranties to tweak, hack, and customize the products they buy. What individualscan&apos;t purchase, they modify or build from scratch.Flexiblemanufacturing technologies will slowly have to change fabrication from massive and centralized to lightweight and ad hoc. These trends are based on a platform of grassroots economics - new market structures developing online that embody a shift from stores and sales to communities and connections.
  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Help companies make better business decisions and differentiate themselves from the competitionGather insightsinvestigates the why and how of decision making, not just what, where, when
  • Your market and audience’s interests change overnight, making that great research project you just finished obsolete. Have an epiphany about your product in the middle of the night and wake up wanting to know what your customers think about it immediately. That’s why Qualvu is taking your research online in the same way that you’ve already done with functions such as CRM, travel and customer communication. We know you will settle for nothing less than the most accurate and compelling qualitative consumer feedback – whether it’s about your brand, products, ideas or messaging. Simply, you want the truth, because at the end of the day nothing is more important.
  • Qualvu has unveiled the world’s first DIY portal for in-depth qualitative consumer feedback, and we intend to forever change the qualitative research process by empowering you to have hands-on access to any consumer anywhere in the world, through an innovative self-serve, video-based platform. We will get you closer to your customer than you ever thought possible – not just to collect data, but to truly get to know them, so you can make better business decisions.
  • Webinar: Innovation in Qualitative DIY Research

    1. 1. Innovation in Qualitative DIY Research<br />Presented by John Williamson<br />CEO & Founder, Qualvu<br />Email: diy@qualvu.com <br />Twitter: @qualvu<br />
    2. 2. Breakthrough<br />Breakthrough<br />Connect with any audience, any time, anywhere<br />Through the power of Internet Video<br />Empowered by you<br />
    3. 3. WHAT YOU’LL GET<br />What you’ll get out of today’s webinar<br />Learn how DIY is an empowering force <br />Learn about the newest DIY option for qualitative consumer insights<br />Learn why asynchronous video is optimal for online research<br />Qualvu DIY Premier <br />See how you can connect with any audience to solve your pressing business decisions<br />The power of Internet Video<br />DIY-empowered: You easily choose all aspects of your project<br />
    4. 4. DIY EVOLUTION<br />DIY Evolution<br /><ul><li>Limited Resources
    5. 5. Individual Effort
    6. 6. Personal Involvement
    7. 7. Necessity of Skill
    8. 8. Allocated Resources
    9. 9. Assembly Line
    10. 10. Standardization
    11. 11. Less Reliance on Skill
    12. 12. Unlimited Resources
    13. 13. Automation
    14. 14. Customization
    15. 15. Empowered via the Web</li></li></ul><li>DIY IMPACT + VALUE<br />DIY Impact + Value<br />Impact:<br /><ul><li>New Flatter Market Structure
    16. 16. Customization on Demand
    17. 17. Access to huge amount of information
    18. 18. Opportunity to develop new skills</li></ul>Value for us:<br /><ul><li>New sense of Empowerment
    19. 19. Easy to use – User Friendly Interfaces
    20. 20. Greater Satisfaction with Results
    21. 21. Lower & Transparent Costs</li></li></ul><li>It’s Qual’s turn:Qualitative Researchas a DIY proposition<br />
    22. 22. Qualitative tod<br />Qualitative Today<br />Outsource intensive<br />Facilities + Logistics (complexity)<br />Out-of-context Intelligence<br />Face-to-face (ideal)<br />Groups (not always ideal)<br />Costly<br />
    23. 23. QUALITATIVE OPT<br />Qualitative Options<br /><ul><li>Focus Groups & IDIs
    24. 24. Current standard
    25. 25. Solid when group interaction & dynamics required
    26. 26. Online synchronous video
    27. 27. Global reach in IDI setting
    28. 28. F2F, non-verbal, richness of visual + voice
    29. 29. No travel
    30. 30. Limited scale, speed
    31. 31. Probing however human inhibitors + bias
    32. 32. Online asynchronous video
    33. 33. Global reach in personal diary setting
    34. 34. Highly scalable
    35. 35. Relies on personal, solo feedback for depth + richness
    36. 36. Mobile Cams enhance ethnographic observations
    37. 37. Online text-based options
    38. 38. Least expensive option
    39. 39. Highly scalable and global
    40. 40. Message board and live chat options
    41. 41. Text, image only restrictions</li></li></ul><li>QUALITATIVE OPT<br />Qualitative Options<br /><ul><li>Focus Groups & IDIs
    42. 42. Current standard
    43. 43. Solid when group interaction & dynamics required
    44. 44. Online synchronous video
    45. 45. Global reach in IDI setting
    46. 46. F2F, non-verbal, richness of visual + voice
    47. 47. No travel
    48. 48. Limited scale, speed
    49. 49. Probing however human inhibitors + bias
    50. 50. Online asynchronous video
    51. 51. Global reach in personal diary setting
    52. 52. Highly scalable
    53. 53. Relies on personal, solo feedback for depth + richness
    54. 54. Mobile Cams enhance ethnographic observations</li></ul>OPTIMAL<br />VALUE<br /><ul><li>Online text-based options
    55. 55. Least expensive option
    56. 56. Highly scalable and global
    57. 57. Message board and live chat options
    58. 58. Text, image only restrictions</li></li></ul><li>Qualitative app<br />Qualvu’s approachAsynchronous Internet Video<br />Optimal participant dynamics<br />Optimal qualitative setting<br />Optimal information processing<br />Optimal Value<br />
    59. 59. Qualvu + DIY<br />QUALVU + DIY<br />You: Empowered <br />Customize to your needs<br />Transparent and adjustable costs<br />Pick from Compelling Report Options <br />Any consumer, anywhere, any time<br />New option in qualitative toolkit<br />Proven<br />Answers to your burning questions<br />The Power of Internet Video<br />
    60. 60. Qualvu DIY: Use Cases<br />Qualitative DIY<br />Product Testing<br />Marketing Testing<br />Concepts Testing<br />Innovation & Exploration for unmet needs<br />Tighter, tactical projects<br />10-15 participants<br />In between larger projects<br />Innovation &<br />Exploration<br />Concept<br />DEVELOPMENT<br />MARKETING<br />Testing<br />Product<br />Testing<br />When visual, candid and truthful consumer feedback is crucial to telling the story<br />
    61. 61. Qualvu DIY Premier: Portal Tour<br />QUALVU DIY PREM<br />
    62. 62. WHAT NEXT<br />What Next?<br /><ul><li>Project discount for a limited time to all webinar attendees
    63. 63. Contact diy@qualvu.comto set up an account or ask questions
    64. 64. Tweet any questions you have to… @qualvu
    65. 65. Start DIY’ing your qualitative research</li></ul>THANK YOU!<br />To watch the recoded webinar, including the Qualvu’s DIY platform tour, CLICK HERE<br />
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