SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

The Four Pillars of Great Qualitative Research

by on Apr 26, 2011

  • 484 views

It’s Not Getting Consumers To Tell the Truth...

It’s Not Getting Consumers To Tell the Truth
It’s Letting Consumers Tell the Truth

Online and mobile research methods can surpass traditional methodologies under one condition: If they deliver more candid and truthful insights – or, in Qualvu terms, simply The Truth.

The truth is the foundation of great products, creative ideas, concepts, and strategies. Only if you know what consumers are really thinking… only if you see how they act at the time they interact with your product, service or idea… only if they feel completely uninhibited and unrestrained in their feedback will they be completely honest with you – and only if they are completely honest with you will your communication with them succeed. The online and mobile video-based research dynamics have four elements that create these essential conditions. We call them the pillars of great qualitative research.

Statistics

Views

Total Views
484
Views on SlideShare
484
Embed Views
0

Actions

Likes
0
Downloads
8
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

The Four Pillars of Great Qualitative Research The Four Pillars of Great Qualitative Research Presentation Transcript