Some Like it Mobile - The New Motion Picture: How Mobile Devices Are Revolutionizing Consumer Research

The New Motion Picture:How Mobile Devices AreRevolutionizing Consumer Research Presented by John Williamson CEO & Founder, Qualvu

About Qualvu Advanced solution for qualitative research  proprietary platform – design.collect.deliver.share. – greatly streamlines process via web-based software  video-based self-driven ethnographies (attitudinal & behavioral)  goal: better data, process, analysis, and decisions

Mobile:How far can we go? Unlimited upside; Today it’s about overcoming the obstacles.

The Upside  Faster and more accurate data  Instant access to billions of consumers  Higher consumer engagement  Least intrusive and most flexible way to capture the moment  Better business value

But with any treasure hunt…To those who conquer the obstacles come the spoils

So How Do We Get There?

The Consumer App Today….  Technology addresses the issue of connecting with consumers on the go  Innovation for innovation’s sake doesn’t create real The Obstacle research value clue: How do we instantly empower this emerging tidal wave of mobile consumers? What are the key elements in a mobile platform that creates real research value? answer:The Solution  enable individualized or group follow-up and probing  enable individualized or group follow-up and probing  create interaction and conversation among survey  create interaction and conversation among survey participants participants  allow participants to view and react to other  allow participants to view and react to other participants’ video responses participants’ video responses  direct questions to the entire group or just selected  direct questions to the entire group or just selected members members  leverage social mediasocial media dynamics through a mobile blog platform that  leverage dynamics through a mobile blog platform that prolongs participant engagement in in a study prolongs participant engagement a study

Our first stop: The Consumer Today….  Technology addresses the issue of connecting with consumers on the go  Innovation for innovation’s sake doesn’t create real The Obstacle research value clue: How do we instantly empower this emerging tidal wave of mobile consumers? What are the key elements in a mobile platform that creates real research value? answer:The Challenge  enable individualized or group follow-up and probing We need an app!  create interaction and conversation among survey participants The Qualvu Solution  allow participants to view and react to other participants’ video responses for any smartphone or tablet platform  Free mobile app  direct questions to the entire group or just selected  Push-button video exchange built for research members  leverage social media dynamics sharingmobile  Full multi-media through a – photos, texting and even integrated surveys blog platform that prolongs participant engagement in a study Integrated PayPal incentives and reward points   Social media-powered – participant collaboration

Next Obstacle: Recruiting for Mobile The Obstacle Incidence and engagement to ANY screening criteria The Challenge Global panels and integrated recruiting The Qualvu Solution  Instant access to the world’s largest mobile-enabled panel  Integration with the world’s leading qualitative sample providers  Accelerating growth via Affiliate Program  Easier every day: 327.6 million active phones, tablets and laptops on cellular networks in the U.S.

Challenge: Tool or Methodology? The Obstacle Cool tech and promise, but how integrated and streamlined is actual execution? The Challenge Finding a turnkey advanced solution The Qualvu Solution  Built from the ground up by Internet entrepreneurs  Fused with intense respect for Qualitative Research  End-to-end, streamlined technology that elevates great people and their expertise

Next up: What to do with all that video? The Obstacle It’s collected, but now facing a mountain of mobile video data The Challenge How to easily turn that data into meaningful intelligence and reporting? The Qualvu Solution  Instantly organized via linear collection  All data types  Highlight reels with mouseclicks  Searchable video  Interactive Transcripts

How to make strategic decisions? The Obstacle Mobile video data is organized, but how to align it with strategic objectives? The Challenge Accurate and actionable reports The Qualvu Solution  Advanced qualitative coding enables fast analysis  Coding qualitative data for rigor and accuracy  Mobile phone output turns into video reports

Will anybody notice? The Obstacle Stakeholders too far from the research, new insights aren’t syndicated swiftly to effect change. The Challenge Empowering researchers to become thought leaders impacting forward strategy Qualvu Solution  Push-button digital sharing  Social media-based invites  Quickly syndicated mobile video reports to smartphone and tablets

No Longer just a Treasure Hunt  Empower your consumers and business alike  Access a diverse mobile-enabled panel 24/7  Secure faster and more truthful insights through a turnkey solution  Gain whole new levels of accuracy in decision making

Ask Yourself!  Why am I not using the promise of Mobile right now?  How can I use mobile technology to change my paradigm for qualitative research?  How can I use Mobile-powered research to meet my most important audiences on their own terms?

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Some Like it Mobile - The New Motion Picture: How Mobile Devices Are Revolutionizing Consumer Research

by Qualvu on Nov 23, 2011

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Some Like it Mobile - The New Motion Picture: How Mobile Devices Are Revolutionizing Consumer Research — Presentation Transcript