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So Many Options, So Little Time: How to choose an online qualitative research tool that meets your needs
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So Many Options, So Little Time: How to choose an online qualitative research tool that meets your needs


An overview of the next generation qualitative tools available and how to choose one that meets your needs …

An overview of the next generation qualitative tools available and how to choose one that meets your needs

Since the big explosion of next generation qualitative research methodologies and tools, a myriad of options have surfaced. But how do you choose one that meets your needs and enhances your value proposition? This session will show you the most popular next generation research tools out there – from text-based chat options to participant-driven video –, what each one brings to the table, and how to choose a tool based on the value of its offering.

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  • Target? Yes, but not because of limitations in the reach of technology. Because you need to ensure that the recruiting is accurate. Can you realistically have the right consumers for every single company online 24/7 to answer your questions. Probably not. Time and geographical constraints? Can you gather a multicounty group of people live on webcam? Probably not. Does the solution allow you to One-on-one or groups? Do you need the flexibility to be able to engage consumers in privacy at times but rely on groupthink other times? In-depth analysis or topline? What level of analysis and data depth do you need? Is the platform flexible enough to handle both or either?Stimuli? What kind of stimuli do you need to share with participants?Convenience? Will you have to sacrifice the quality of the participants for your own convenience or is this tool opening the doors to connecting with consumers on their own time? How will that benefit your research?Client involvement? How involve do clients need/want to be?Deliverable? How do you need to organize and deliver the data? Does the platform make it easy for your to share digital data?


  • 1. so many options, so little time!an overview of the next generation qualitative tools andchoosing one to meet your needs presented by John Williamson CEO & founder, QualvuDownload the webinar recording!
  • 2. questions as we go?  q&a box  twitter #IQualvu or @Qualvu  email Download the webinar recording!
  • 3. about Qualvu Advanced solution for qualitative research  proprietary platform – design.collect.deliver.share. – greatly streamlines process via web-based software  video-based self-driven ethnographies (attitudinal & behavioral)  goal: better data, process, analysis, and decisions Download the webinar recording!
  • 4. why IQNew digital world of research new opportunities new levels of consumer access Download the webinar recording!
  • 5. what you will gain from IQ  Elevate value you provide  Discover new methodologies  Learn how to engage consumers via digital tools  Take your research into any candid setting  Expand your reach by delivering insights that inspire stakeholders and decisions Download the webinar recording!
  • 6. three things you’ll learn today the promise of innovation in the research space the most popular digital qualitative tools available how to choose a tool that meets your needs Download the webinar recording!
  • 7. good news! the qualitative research processlooks the same today design select stimuli develop screener and discussion guide finalize project design and schedule collect select conduct interviews deliver analyze data/insights debrief stakeholders Download the webinar recording! prepare deliverables
  • 8. so what has changed? innovation is mostly happening in how data processed keep in mind: new options are only better if they provide a better outcome Download the webinar recording!
  • 9. Online Bulletin Boards Real Time Chat Intercepts Webcam InterviewsFacial Recognition Software Online Communities lots of innovative collection solutions Social Network Monitoring Asynchronous Video Flip Cam Ethnographies Smartphone Video Apps Download the webinar recording!
  • 10. what do these options offer? quick deployment cost-efficiency IDI dynamics higher response rates access to hard-to-reach targets do I have to give anything up? absolutely not! Download the webinar recording!
  • 11. collecting online qualitative data is the easy partturning data into breakthrough intelligence is where all the value creation existsDownload the webinar recording!
  • 12. digital solutions beyond collection the internet… • aids the distribution of RFPs and proposals • facilitates client-stakeholder collaboration • provides more efficient data management and analysis • allows the publication and distribution of reports and data Download the webinar recording!
  • 13. a summary of today’s options • online synchronous video – global reach in IDI setting – F2F, non-verbal, richness of visual + voice – no travel – limited scale, speed – probing human inhibitors + bias • online asynchronous video – global reach in personal diary setting – highly scalable – relies on personal, solo feedback for depth + richness – mobile cams enhance ethnographic observations • online text-based options – less expensive option – highly scalable and global – message board and live chat options – text, image only restrictions – anonymity • monitoring and secondary research – least expensive option – highly scalable and global – data may be irrelevant – limitations in accessible data Download the webinar recording!
  • 14. but how do you choose one that meets your needs?Download the webinar recording!
  • 15. design:start with a goal in mind target one-on-ones or groups stimuli setting confidentiality Download the webinar recording!
  • 16. collect:it’s about the quality of the insights digital time collection constraints tools convenience credibility Download the webinar recording!
  • 17. deliver:turning digital data into decisions qualitative research goes beyond collection. it’s about generating actionable recommendations that guide business decisions. in-depth analysis or deliverable topline Download the webinar recording!
  • 18. share:becoming a thought partner stakeholder involvement and engagement Download the webinar recording!
  • 19. wrap up: all factors to keep in mind time constraintsone-on-ones or groups target stimuli setting digital collection tools confidentiality credibility stakeholder involvement deliverable convenience in-depth analysis or topline Download the webinar recording!
  • 20. IT’S ABOUT GREAT RESEARCHWITHIN NEW TECHNOLOGY OPTIONSStrategicDo you really understand the strategic impact and decisions to bemade?Accuracy in DataDoes the tool give you the ability to engage consumers truthfullywhere and whenever relevant and during a moment of truth?Efficient Data ProcessingDoes the tool allow you to easily digest, search, organize andanalyze data – maximizing strategic focus and value?Data immemorialDoes the tool provide the ability to easily syndicate reports anddata externally and internally – and grow with value over time? Download the webinar recording!
  • 21. questions?  twitter #IQualvu or @Qualvu  email Download the webinar recording!
  • 22. THANK YOU!Download the webinar recording!
  • 23. Download the webinar recording!