0
Click here to watch the recording on demand!
Research Is An Art: The Only ArtCreated With An Objective In MindHow to design a digital qualitative researchproject that ...
About Qualvu  Advanced Solution For Qualitative Research   Proprietary platform – design. discover. decide. – greatly    ...
Questions As We Go?  Use the Q&A box to the right side   of your screen  email us to sales@qualvu.com  Twitter @Qualvu ...
Today You’ll Learn How To…                                     Design a digital qualitative research study               ...
Design Assessing Stakeholders’                         Project Planning and  Needs and Problems                           ...
The MethodologyAsynchronous. Video.  Based on Four Pillars Privacy. Setting. In the moment. Convenience.  Click here to wa...
How The Methodology Works                   Asynchronous                    Moderator questions are recorded in advance  ...
Three Areas That Are Unique  Respondent Experience  Discussion Guide  Collected Data   Click here to watch the recordin...
Let’s Go Over Some Do’s And Don’tsClick here to watch the recording on demand!
Respondent Experience Do’s                                             Donts  Go from broad to specific                  ...
Discussion Guide Do’s                                             Donts  Space assignments out to                       ...
Ethnographic: Best Practices  Click here to watch the recording on demand!
Exploratory: Best Practices  Click here to watch the recording on demand!
So, Keep In Mind Respect the respondents’ time and effort – they are  working for you so work with them! Plan ahead so y...
Thank You!Questions?  Use the Q&A box to the right side   of your screen  Email us to sales@qualvu.com  Twitter @Qualvu...
Click here to watch the recording on demand!
Upcoming SlideShare
Loading in...5
×

Research is an Art! The only kind of art created with an objective in mind

447

Published on

How to design a digital qualitative research project that gets you closer to the truth
The design of a qualitative research study that caters to business research objectives determines the accuracy of the value delivered. This is true for traditional and digital research methods alike. However, the execution of a study – collection and data mining in particular – in the digital world presents some factors that have to be kept in mind when designing a research study – from ethnographies to behavioral and immersion observations. In this session, you will learn the factors that go into the design of a digital qualitative research project, from designing a discussion guide to doing without recall techniques!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
447
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Educational type graphic(s)
  • Four video scenarios - Or – icons: safe, lock, clock with target and arrows
  • discussion guideRespondentsData gathered – richer so you may not need as many respondents or sessionsIf you don’t need segmentation in analysis you don’t need it in design – for example, more or less fluent in a language won’t change their perception of a product all other things being equal
  • Transcript of "Research is an Art! The only kind of art created with an objective in mind"

    1. 1. Click here to watch the recording on demand!
    2. 2. Research Is An Art: The Only ArtCreated With An Objective In MindHow to design a digital qualitative researchproject that gets you closer to the truth Presented by Shelley Krasnick Managing Director, Research & Strategy Email: sales@qualvu.com Twitter: @qualvuClick here to watch the recording on demand!
    3. 3. About Qualvu Advanced Solution For Qualitative Research  Proprietary platform – design. discover. decide. – greatly streamlines process via web-based software  Video-based self-driven ethnographies (attitudinal & behavioral)  Goal: better data, process, analysis, and decisions Click here to watch the recording on demand!
    4. 4. Questions As We Go?  Use the Q&A box to the right side of your screen  email us to sales@qualvu.com  Twitter @Qualvu or #IQualvu Click here to watch the recording on demand!
    5. 5. Today You’ll Learn How To…  Design a digital qualitative research study  Elicit insights without probing  Leverage the moment to gain richer data Click here to watch the recording on demand!
    6. 6. Design Assessing Stakeholders’ Project Planning and Needs and Problems Execution Use your traditional Use our tips skills and training Click here to watch the recording on demand!
    7. 7. The MethodologyAsynchronous. Video. Based on Four Pillars Privacy. Setting. In the moment. Convenience. Click here to watch the recording on demand!
    8. 8. How The Methodology Works Asynchronous  Moderator questions are recorded in advance  Participants respond in their own time, within a set period Online or Mobile  Consumers access assignments and submit responses on the web or via mobile devices Video  Consumers respond to assignments through video – narrating activities and expressing feelings on camera Click here to watch the recording on demand!
    9. 9. Three Areas That Are Unique  Respondent Experience  Discussion Guide  Collected Data Click here to watch the recording on demand!
    10. 10. Let’s Go Over Some Do’s And Don’tsClick here to watch the recording on demand!
    11. 11. Respondent Experience Do’s Donts  Go from broad to specific  Don’t make any assumptions  Read the discussion guide  Don’t burn participants out from a participant perspective  Don’t drag the project on forever Click here to watch the recording on demand!
    12. 12. Discussion Guide Do’s Donts  Space assignments out to  Don’t insult their intelligence follow the natural flow of activities  Don’t ask the same question 7 different ways  Provide appropriate guidance  Ask for what you are looking for without creating a self- fulfilled prophecy Click here to watch the recording on demand!
    13. 13. Ethnographic: Best Practices Click here to watch the recording on demand!
    14. 14. Exploratory: Best Practices Click here to watch the recording on demand!
    15. 15. So, Keep In Mind Respect the respondents’ time and effort – they are working for you so work with them! Plan ahead so you ask the right questions and get the most relevant information the first time around Know that it’s possible to follow up and probe but not necessary! Click here to watch the recording on demand!
    16. 16. Thank You!Questions?  Use the Q&A box to the right side of your screen  Email us to sales@qualvu.com  Twitter @Qualvu or #IQualvu Click here to watch the recording on demand!
    17. 17. Click here to watch the recording on demand!
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×