Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion

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Your website can be a valuable tool for collecting insights and driving business. Learn how Heather Blythe of Cox Media Group is driving higher engagement, better conversion, website feedback and increased customer insights through their web properties.

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Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion

  1. 1. ©2014 Qualtrics – Company Confidential Engaging with Customers Online: How Cox Media Group Captures Critical Insights and Drives Conversion
  2. 2. ©2014 Qualtrics – Company Confidential Heather Blythe Sr. Manager, Analytics & Insights Josh Cazier Product Specialist
  3. 3. ©2014 Qualtrics – Company Confidential Data is Everywhere…
  4. 4. ©2014 Qualtrics – Company Confidential How Can You Get These Insights? Web Analytics Survey Responses
  5. 5. ©2014 Qualtrics – Company Confidential Insights Through Your Website • Understand Experiences – Visitor Intent – Brand Tracking – Website Feedback – Page Helpfulness • Conduct Research – Ad Effectiveness – Usability Testing – Panel Recruitment • Drive Traffic – Targeted promotions – Behavioral Prompts – Custom Messages
  6. 6. ©2014 Qualtrics – Company Confidential Importance of Website Insights Conversion Retention Satisfaction
  7. 7. ©2014 Qualtrics – Company Confidential A Brief History…
  8. 8. ©2014 Qualtrics – Company Confidential What was the Problem?
  9. 9. ©2014 Qualtrics – Company Confidential What was the Solution? • Dynamically interact with targeted website visitors • Present them with custom content and survey invitations • Without the help of IT
  10. 10. ©2014 Qualtrics – Company Confidential What Makes Site Intercept Unique? Three Key Features of Qualtrics Site Intercept: 1. Better Targeting 2. Higher Engagement 3. Greater Control
  11. 11. ©2014 Qualtrics – Company Confidential 1. Better Targeting Use over 25 targeting variables, including: - Behavioral - Profile - Device Type - Location - Day, Date, Time - Adobe Analytics - Google Analytics
  12. 12. ©2014 Qualtrics – Company Confidential 2. Higher Engagement • 11 Unique ways of engaging site visitors • Easy-to-use, Point-and- click interface • Fully customizable with text, images, logos, and positioning • Used for surveys, messages, promotions, or prompts.
  13. 13. ©2014 Qualtrics – Company Confidential 3. Greater Control • Launch, monitor and close intercepts on-the- fly from anywhere • One time placement of the pre-made script • No additional IT resources needed
  14. 14. ©2014 Qualtrics – Company Confidential Major Brands Utilizing Site Intercept
  15. 15. ©2014 Qualtrics – Company Confidential Website Goals Conversion Retention Satisfaction
  16. 16. ©2014 Qualtrics – Company Confidential Heather Blythe Sr. Manager, Analytics & Insights
  17. 17. ©2014 Qualtrics – Company Confidential
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  22. 22. ©2014 Qualtrics – Company Confidential Use Cases • Adobe Analytics Integration • Customer Surveys / Feedback • Drive Traffic: – New Sites – Digital / Print Subscriptions – Apps • Drive Social Media Followers
  23. 23. ©2014 Qualtrics – Company Confidential
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  33. 33. ©2014 Qualtrics – Company Confidential The Future?
  34. 34. ©2014 Qualtrics – Company Confidential
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  36. 36. ©2014 Qualtrics – Company Confidential Questions? Next Webinar – May 21st, 2014 @ 10am PST | 1pm EST Mastering the Customer Experience: VoC Techniques that Keep JetBlue Airways Soaring Register: http://bit.ly/1m2wpzm Next Live Events – Dallas, TX (4/29) and Austin, TX (5/1) Full List - qualtrics.com/events Get in touch - sales@qualtrics.com or 1-800-340-9194

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