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London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
London snapdragon 800 blogger event mll
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London snapdragon 800 blogger event mll

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  • 1. 1Qualcomm Technologies, Inc. All Rights Reserved. and you’ll find a Snapdragon processor at the heart of devices you love LOOK INSIDE
  • 2. Qualcomm Technologies, Inc. All Rights Reserved. Welcome Richard Tinkler Senior Director, Marketing
  • 3. 3Qualcomm Technologies, Incorporated. All Rights Reserved. Snapdragon 800 Workshop WiFi Log-In for London: ??Password: ?? Agenda: 9:00 – 9:10 am Welcome and Overview of the Day: Richard Tinkler, Senior Director, Marketing 9:10 – 9:30 am Overview of Snapdragon 800 Platform: Michelle Leyden Li, Senior Director, Marketing 9:30 – 9:45 am How to Make a Better Smartphone: Jeff Bier, BDTI (video) 9:45 – 11:00 am Hands on User Experience Demos 11:00 – 12:00 pm Benchmarking 12:00 – 1:00 pm Lunch
  • 4. Qualcomm Technologies, Incorporated. All Rights Reserved. The Snapdragon 800 Platform Michelle Leyden Li Senior Director, Marketing
  • 5. 5Qualcomm Technologies, Inc. All Rights Reserved.
  • 6. 6Qualcomm Technologies, Inc. All Rights Reserved. Look inside: Snapdragon™ Processors are at the heart of devices you love… Sources: Facebook, Jan. ’13; SA, Apr.’12; 2012 Snapdragon Consumer Survey; TIME Mobility Poll, in cooperation with QUALCOMM, Aug. ’12
  • 7. 7Qualcomm Technologies, Inc. All Rights Reserved. Consumers expect their smartphone to do everything VoiceText Email/Calendar Shopping News/ Entertainment Apps Video Movies Photography Internet access Social networking Maps
  • 8. 8Qualcomm Technologies, Inc. All Rights Reserved. Question: What % of a mobile SoC is CPU?
  • 9. 9Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon is a comprehensive system KRAIT CPU ADRENO GPU HEXAGON DSP ISP (Camera) DISPLAY/LCD NAVIGATION CONNECTIVITY 4G LTE, WiFi, USB, BT and FM NAVIGATION DISPLAY/LCD ISP (Camera) CONNECTIVITY 4G LTE, WiFi, USB, BT and FM HEXAGON DSP ADRENO GPU KRAIT CPUKRAIT CPU ADRENO GPU HEXAGON DSP MULTIMEDIA Audio, video, and gestures Comprehensive mobile platform Innovative user experiences SENSORS ISPs DISPLAY/LCD IZat NAVIGATION SENSORS MULTIMEDIA Audio, video, and gestures CONNECTIVITY 4G LTE, WiFi, USB, BT and FM Always on Required for mobile KRAIT CPUs ADRENO GPU HEXAGON DSP Basic computing The CPU is only ~15% of a modern SoC
  • 10. 10Qualcomm Technologies, Inc. All Rights Reserved. Designing for the new mobile era requires different approach PC Era CPU-Centric (Gigahertz race) Mobile Era User Experience Oriented (System level innovation) Always on Always connected Always with you
  • 11. 11Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Snapdragon™ Processor system spans hardware, software, services, and ecosystem tools Drivers & Optional Advanced Features Software High Level Operating System Qualcomm Reference Designs HW & SW Development Tools & Customer Support Enabling Technologies Leading Hardware
  • 12. 12Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Rich entertainment experiences Seamlessly always on, always connected Snapdragon 800 The heart of the latest mobile experiences Raising the bar on performance Increased battery life Faster web browsing Stunning graphics & gaming experiences Exceptional real time navigation
  • 13. 13Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. DISCUSSDISTRIBUTEDEVELOP DOWNLOAD Snapdragon MDPs and DragonBoard™ • Early access to leading edge APIs and next generation features • Accelerate development time for next-gen content • Create and optimize applications http://developer.qualcomm.com Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery MDPs and Dragonboard available for purchase at BSquare.com Tools and resources for developers
  • 14. 14Qualcomm Technologies, Incorporated. All Rights Reserved. Qualcomm Technologies, Inc. All Rights Reserved. Trepn™Adreno SDK and Adreno Profiler FastCV™ SDK Snapdragon SDK for Android Snapdragon software developer tools Excellent control and visibility into the hardware for application development and optimization Graphics & gaming Context awareness Image stabilization Augmented reality Peer To peer Power Profiling Android applications
  • 15. 15Qualcomm Technologies, Incorporated. All Rights Reserved. Next Generation Multimedia
  • 16. 16Qualcomm Technologies, Incorporated. All Rights Reserved. VIDEO: “IT’S LIKE THIS”
  • 17. 17Qualcomm Technologies, Incorporated. All Rights Reserved. Consumers want a great entertainment experience
  • 18. 18Qualcomm Technologies, Incorporated. All Rights Reserved. 58% *Source: Percentage of Total Internet Traffic, Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015 Percentage of Total Internet Traffic by 2015 Video Streaming Movies and videos drive internet data traffic Qualcomm Technologies, Inc. All Rights Reserved.
  • 19. 19Qualcomm Technologies, Incorporated. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace QCIF 15fps 176x144 1990 *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  • 20. 20Qualcomm Technologies, Incorporated. All Rights Reserved. 1080p 30fps 1980x1020 160x ↑ Data growth driven by video resolution Growing at a rapid pace 1990 2000 2000 *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  • 21. 21Qualcomm Technologies, Incorporated. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace 1990 2000 2013 4K 60fps 3840x2160 8x ↑ *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  • 22. 22Qualcomm Technologies, Incorporated. All Rights Reserved. Data growth driven by video resolution Growing at a rapid pace 1990 2000 2013 2015 8K 120fps 7680x4320 With 4K and 8K video, data will increase by 64x in next 10 years *Source: Cisco Visual/Networking Index: Forecast and Methodology, 2010-2015
  • 23. 23Qualcomm Technologies, Incorporated. All Rights Reserved. Drivers of high resolution video Driving beyond “Retina” displays qVGA hVGA WVGA DVGA HD FHD ‘05 ‘07 ’08-’09 ’10 ‘11 ’12-’13 ‘14 130~180 ppi 180~310 ppi 326 ppi 329 ppi 132ppi 498ppi 244ppi 450~520 ppi
  • 24. 24Qualcomm Technologies, Incorporated. All Rights Reserved. Drivers of high resolution video Miracast™ Wi-Fi Display • Video • Gaming • Browsing • Photos • Social Networking Consumers want to display content from smaller devices to larger devices Video projected via MiracastTM Wi-Fi display requires the video stream to be simultaneously decoded on the smartphone/tablet and re-encoded and streamed to the larger display Video compression is key to lower overall network bandwidth traffic
  • 25. 25Qualcomm Technologies, Incorporated. All Rights Reserved. HD content, including streaming, is common place − 5.1 multichannel is typical for HD content from digital stores and streaming sites − Streaming: Netlix, HBO Go, Amazon Instant Video, Ultraviolet − Digital downloads: iTunes, Xbox TV & Movies Surround sound experience on mobile devices is essential for HD video − Virtual surround sound over headphones for a home theatre on-the-go experience Capture 5.1 Audio for the full HD camcorder experience − Not just left-to-right, but also front-to-back and around the camera The high-definition experience HD sound is critical to delivering a complete HD experience
  • 26. 26Qualcomm Technologies, Incorporated. All Rights Reserved. High Definition Sound with DTS − DTS Digital Surround (Core Audio) − DTS Express − DTS-HD Master Audio Working with the leaders in HD sound • Immersive Music with DTS Studio SoundDTS Digital Surround (Core Audio) − Experience deeper bass, clearer vocals and a widening sound field • On the Go Theater Experience with DTS Headphone: X − 7.1 virtual surround sound DTS
  • 27. 27Qualcomm Technologies, Incorporated. All Rights Reserved. Working with the leaders in HD sound Dolby • Sound that puts the story first with Dolby Digital Plus (DS1) − Dolby Digital 5.1 − Dolby Digital Plus 7.1 • Enhanced mobile audio post-processing − Maximizing audio volume without distortion − Making dialogue clear and intelligible − Leveling volume differences − Virtual surround effect over headphones and internal speakers
  • 28. 28Qualcomm Technologies, Incorporated. All Rights Reserved. Replaces stock Android Audio FX and extends functionality API compatible and transparent to all applications Virtualizer expands the sound, so that it sounds like it’s coming from outside your head, rather than inside. Bass Boost extends functionality with support for handset speaker DSP-offload for improved low power Snapdragon Audio FX Improving the HD Sound Experience for Consumers
  • 29. 29Qualcomm Technologies, Incorporated. All Rights Reserved. 5.1 audio record, to capture sound moving around the phone − Not just left-to-right, but also front-to-back and around the camera Use advanced array processing algorithm to produce surround effect − Takes 4 channel inputs to acquire directional channels for 5.1 surround sound FluencePRO Surround sound recording Full HD camcorder experience with 5.1 audio
  • 30. 30Qualcomm Technologies, Incorporated. All Rights Reserved. Adreno: immersive visual experiences Redefining mobile graphics More advanced lighting effects More detailed textures for improved visual realism Adreno 3xx Adreno 2xx Support for larger displays and higher resolutions More complex scenes at high frame rate
  • 31. 31Qualcomm Technologies, Incorporated. All Rights Reserved. First Dual ISP • ISP#1 = 21Mpixel + ISP#2 = 13Mpixel • Independent ISP for video + camera • Simultaneous 16:9 video + 4:3 snap • Picture in Picture • Multi/Stereo/Depth Camera Supported Highest Res/FPS Using Both ISP, 640MPixel/S • 20MP/30 raw dump capture • 8FPS fully processed at 13MP/30 rate Computational Camera • Computer Vision (Fast CV) + OpenCL • Array & Plenoptic Camera • Camera 2.0 Google Compliance Snapdragon 800 / MSM 8x74 ISP feature and performance leadership
  • 32. 32Qualcomm Technologies, Inc. All Rights Reserved. Look inside and you’ll find a Snapdragon processor at the heart of the devices you love
  • 33. 33Qualcomm Technologies, Inc. All Rights Reserved. and you’ll find a Snapdragon processor at the heart of devices you love LOOK INSIDE
  • 34. 34Qualcomm Technologies, Inc. All Rights Reserved. For more information, visit us at: www.qualcomm.com & www.qualcomm.com/blog © 2013 Qualcomm Technologies, Inc. All rights reserved. Qualcomm, Snapdragon, and Gobi are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Trademarks of Qualcomm Incorporated are used with permission. Other products and brand names may be trademarks or registered trademarks of their respective owners. QUALCOMM Technologies, Inc., 5775 Morehouse Drive, San Diego, CA 92121-1714 Thank you Follow us on:

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