Pol Vanbiervliet, Cisco: remove the barriers between space and time
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Pol Vanbiervliet, Cisco: remove the barriers between space and time

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Pol Vanbiervliet van Cisco werkt voor een van de vroegste gebruikers van social media die ook snel overschakelde naar meer video. Dus, met enkele filmpjes liet Pol zien wat de mogelijkheden zijn, ...

Pol Vanbiervliet van Cisco werkt voor een van de vroegste gebruikers van social media die ook snel overschakelde naar meer video. Dus, met enkele filmpjes liet Pol zien wat de mogelijkheden zijn, onder meer van Cisco SocialMiner.

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    Pol Vanbiervliet, Cisco: remove the barriers between space and time Pol Vanbiervliet, Cisco: remove the barriers between space and time Presentation Transcript

    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Thank you.Remove the Barriers Between Space and Timehttp://www.youtube.com/watch?v=r1_QqxwFrYM
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Cisco Confidential 2“Our data show that fully networked enterprises arenot only more likely to be market leaders or to begaining market share but also use managementpractices that lead to margins higher than those ofcompanies using the web in more limited ways…”McKinsey Global InstituteThe rise of the networked enterprise:Web 2.0 finds its paydayJacques Bughin, Michael ChuiDecember 2010
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3“ Agencies are uneducated, brands areuneducated…There are no best practices, there are justhunches about what will work. ”Ian SchaferCEO Deep FocusNew York TimesOctober 2010
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5www.ciscolive.com
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6Public Q&Awith Cisco CEO using Video + Twitter + Blog
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7Uses her Twitter Community of over 1.3M followers toAmplify Cisco’s voice on Cloud and Unified ComputingShare technology insightsGet feedback on her ideas and presentations
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8MexicoWinner: LifeAccountwww.cisco.com/iprize
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9Traditional, physical eventTraditional, physical eventApproachApproachVirtual, Viral and Visual:leveraging socialmedia/virtual eventVirtual, Viral and Visual:leveraging socialmedia/virtual eventApproachApproachRequired extensiveaudience travel to SanJose, CARequired extensiveaudience travel to SanJose, CATravelTravelNone – saved carbonemissions equal to 188tons of coalNone – saved carbonemissions equal to 188tons of coalTravelTravel100+ attendance in 100countries100+ attendance in 100countriesSizeSizeGlobal – 7,000+attendance in 128countriesGlobal – 7,000+attendance in 128countriesSizeSize$20,000+ in airport carservice alone$20,000+ in airport carservice aloneCostCostLess than ONE-SIXTH ofCRS-1 launch expenseLess than ONE-SIXTH ofCRS-1 launch expenseCostCost87 articles, 135 pressattended events87 articles, 135 pressattended eventsCoverageCoverage245 articles, 1000+ blogposts, 45M+ impressions245 articles, 1000+ blogposts, 45M+ impressionsCoverageCoverageCRS-1 LaunchCRS-1 Launch ASR 1000 LaunchASR 1000 Launch
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10Cisco Confidential 10Total volume of mentionsBlogs36%Forumreplies8%MicroMedia47%Other9%Mentions by media type0 5000 10000 15000 20000PhoneNetworkingConfigurationSmall BusinessCollaborationVideoCertificationVirtualizationVolume of mentions by topicSource: Ant’s Eye View w/Radian6 data01000200030004000500060007000800090001000001-jul 08-jul 15-jul 22-jul 29-jul 05-aug 12-aug 19-aug 26-aug 02-sep 09-sep 16-sep 23-sep 30-sep 07-okt 14-okt 21-okt 28-oktEarnings Umi LaunchUmi Launch
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11Cisco Confidential 11http://www.youtube.com/watch?v=QUY9fr2ttqUSocial Mining
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12Cisco Confidential 12Cisco Enters the Enterprise Social Software MarketContentmanagementSocial & network-based auto-taggingPeople, communities,information, searchClick to:call, IM, meetPersonaldashboardDirectoryprofileBlogs, wikis,forumsVideoCommunityteam spaceUC-enabledbrowserPolicy andSecurityMicro-blogging
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13Be transparent about who you areTake responsibility for what you postBe professional and timely in your responseSupport your opinions with factsAdmit when you make a mistake and promptly correct itDont post something that you do not feel comfortable saying faceto faceAdd value, not noiseBe aware of laws regarding privacy, confidentiality, IP, libel,insider trading, and endorsements - read the Policydocumentation carefully
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Beginner MarketingCommunicationsProfessional Digital Marketer Subject Matter Expert
    • © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15Thank you.