QuadLogix Technologies- Mobile Marketing overview

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A brief overview of mobile marketing. How mobile is fast becoming an important marketing platform, check the upcoming trends, the marketing strategies being implied and why it is impossible today to …

A brief overview of mobile marketing. How mobile is fast becoming an important marketing platform, check the upcoming trends, the marketing strategies being implied and why it is impossible today to not have a mobile marketing campaign strategy in place

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  • 1. Mobile Marketing – Insight & Trends The contents of this document may not be distributed, copied or edited without written permission from QuadLogix Technologies Pvt. Ltd. QuadLogix and it’s Logo is a registered trademark of QuadLogix Technologies Pvt. Ltd. All other Logo’s is the registered trademark of their respective owners. Copyright © 2011 QuadLogix Technologies Pvt. Ltd. All rights reserved. March, 2011 An overview Services | Solutions | Products Mobile Marketing Mobile Marketing Presentation
  • 2. Mobile Dynamics Effectiveness compared to other sources Trends Mobile v/s PC What is Mobile Marketing? Why Mobile Marketing ? Challenges Copyright © 2011 QuadLogix Technologies. The Agenda
  • 3. Why Mobile Marketing ? Copyright © 2011 QuadLogix Technologies. As John Doerr rightly said…… So Lo Mo Social Local Mobile “ It’s the convergence of these 3 powers which affect the aspects of business today”
  • 4. Why Mobile Marketing ? Copyright © 2011 QuadLogix Technologies.
    • World of Engagement –2 way meaningful communication
    • Global - From anywhere to anyone
    • Explosive Adoption Rate
    • Ubiquitous Connectivity – Real time connectivity
    • More Affordable – Mobile & data tariff falling
    • Personal - Location / Choice / Behavior
  • 5. Why Mobile Marketing is the new buzzword ??? Copyright © 2011 QuadLogix Technologies.
  • 6. Mobile v/s PC Copyright © 2011 QuadLogix Technologies. Source: Delloite
  • 7. Mobile Statistics… Copyright © 2011 QuadLogix Technologies.
    • 5280 million mobile users by the end of 2010
    • 9.4 million mobile internet users. There will be 788 million mobile-only Internet users by 2015
    • Almost one in 5 people have access to fast mobile internet
    • Global mobile data traffic will increase 26-fold between 2010 and 2015 . Mobile data traffic will grow at a compound annual growth rate (CAGR) of 92 percent from 2010 to 2015, reaching 6.3 hexabytes per month by 2015.
    • There will be nearly one mobile device per capita by 2015 . There will be over 7.1 billion mobile-connected devices, including machine-to-machine (M2M) modules, in 2015-approximately equal to the world's population in 2015 (7.2 billion).
    • Two-thirds of the world's mobile data traffic will be video by 2015 . There will be 100% growth YOY from 2010 to 2015 .
    • (Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast)
  • 8. Connectivity - 24/7 Copyright © 2011 QuadLogix Technologies. Source: Morgan Stanley
  • 9. Mobile - Such an integral part of life Copyright © 2011 QuadLogix Technologies.
    • Mobile is like a second shadow –
    • 1 st thing you check when you wake up & last thing you check when you go to bed
    • Mobile is like an addiction –
    • 80% of the times within arm’s reach
    • Personal Productivity
    • News Bites
    • Communication
    • Passing Time
  • 10. Mobile Web - Usage Copyright © 2011 QuadLogix Technologies. Source: Morgan Stanley Source: Morgan Stanley
  • 11. What is Mobile Marketing ? Copyright © 2011 QuadLogix Technologies. Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.
  • 12. Mobile v/s Other Advertising Media Copyright © 2011 QuadLogix Technologies.
  • 13. Copyright © 2011 QuadLogix Technologies.
  • 14. Augmented Reality
    • 2010 revenue amounted to only $21 million. AR will generate more than $3000 million by 2016 (Source: ABI Research)
    • Mobile Gaming will be the primary driver behind increased interest in mobile AR , with location based search coming in at a close second.
    Copyright © 2011 QuadLogix Technologies.
  • 15. Near Field Communication
    • Near Field Communication (NFC) – Mobile enabled with NFC are expected to grow to 247 million by 2015 (Source:ABI Research)
    Copyright © 2011 QuadLogix Technologies.
  • 16. Social Gaming Copyright © 2011 QuadLogix Technologies.
    • Expected to grow to $ 1500 million by 2014
    • Mobile gaming will be the future of entertainment
  • 17. Social Networking
    • Social Networking accelerating the growth of mobile – Expected to grow to 38 billion by 2015 .
    Copyright © 2011 QuadLogix Technologies. Borrell Associates Q1, 2010 Data
  • 18. Mobile Health Copyright © 2011 QuadLogix Technologies.
    • Expected to grow to $ 0.5 billion user base by 2015
    • In the future - Mobile Health (M-Health) applications will take advantage of technological advances such as nanotechnology, device miniaturizations, device convergence, high-speed mobile networks, and advanced medical sensors.
  • 19. Mobile Coupons
    • Expected to reach 380 million users by 2014 .Expected to grow to $ 800 million by 2015.
    • The future for national coupons reside in NFC technology
    Copyright © 2011 QuadLogix Technologies.
  • 20. Mobile Applications Copyright © 2011 QuadLogix Technologies.
    • Mobile Apps Downloads – Estimated to grow to $ 16 billion by 2013
  • 21. Most Popular Mobile Apps Categories Copyright © 2011 QuadLogix Technologies.
    • Games
    • News/Weather
    • Maps/Navigation/Search
    • Social Networking
    • Music
    • Entertainment/Food
    • Banking/Finance
    Location Based apps - mobile location-based ad spending will increase from $42.8 million in 2010 to $1800 million by 2015 (Source:emarketer.com )
    • Productivity
    • Sports
    • Shopping/ Retail
    • Videos/Movies
    • Communication
    • Travel/Lifestyle
  • 22. Video Sharing Copyright © 2011 QuadLogix Technologies.
    • Expected to grow to 700 million subscribers by 2014
    • Global mobile data traffic will reach 3.6 exabytes (EB) per month by 2014 — a 39-fold increase. That's a compound annual growth rate of 108 percent, or 40EB. Mobile video is expected to represent 66 percent of all mobile data traffic by 2014.
    Source: Cisco & ABI Research
  • 23. Mobile Commerce Copyright © 2011 QuadLogix Technologies.
    • mCommerce grew about 150 % to 200% last year(2009-2010) (TBI Research)
    • mCommerce will be bigger than eCommerce within 5 years (Huffington Post)
    • Mobile commerce will increase at a rate of 65% annually to reach $24 billion by 2015 (Coda Research)
    • In 2015, $119 worth of goods and services will be purchased via mobile phone (ABI Research)
    • The mark for mobile payments is expected to quadruple by 2014, reaching $630 billion in value (Juniper Research)
  • 24. Mobile Advertising Copyright © 2011 QuadLogix Technologies.
    • Global Mobile Advertising market to reach $18.5 billion by 2015 (Source: Global Industry Analysts, Inc.)
    • Mobile advertising revenue will rise tenfold to about $24.1 billion by 2015, with much of that growth coming from China and India. (Source: Informa Telecoms & Media)
    • Much of the future growth in mobile advertising will stem from movements made by big-name players such as Google and Apple . (Source: Informa Telecoms & Media)
  • 25. QR Codes & Micro Blogging Copyright © 2011 QuadLogix Technologies.
    • QR Codes –
    • It encourages Go Green concept
    • It connects the physical world to the interactive world and driving traffic to their mobile internet site
    • Mobile bar codes help to provide customers with a more interactive experience by embedding them in advertisements within national publications
    • The user experience helps in building the brand
    • Micro Blogging –
    • Microblogging is a combination of blogging and instant messaging that allows users to create a short message that is posted on their profile.
    • With the growing adoption of microblogs across the globe, a good percentage of consumers use the platform for sharing their thoughts/opinions and connect with other people
    • It is being used as a very important tool in business marketing
    • Top Micro Blogging Players: Twitter, Tumblr and FriendFeed
  • 26. Challenges Copyright © 2011 QuadLogix Technologies.
    • Privacy & Security Concerns - Data theft or loss is a result of lagging security measures such as identification and authentication and the spread of mobile malware. Mobile applications will open the door for unintended security vulnerabilities.
    • Lack of standards & common measurement metrics
    • Fragmentation – Diversity of platforms - Choosing the right platform for your business
    • Increasing number of publishers, networks & devices - The biggest potential impact will be caused by the proliferation of sophisticated mobile devices interacting with corporate networks which can also be one of the reasons for data breach. The continued consumerization of mobile devices such as iPhones and Android devices and the increasing amounts of financial data that touch these devices make them ripe future targets
    • Learning Curve – Understand the new marketing opportunities
    • Integration - coordination across marketers’ organizations & agencies
  • 27. Mobile Marketing Copyright © 2010 QuadLogix Technologies. [email_address]