Mobile Gaming 2012                                      2012                                        QuadLogix Technologies...
The Agenda                                     Mobile Gaming – Quick Facts                                       Types of ...
MOBILE GAMING – QUICK FACTS                                  Copyright © 2012 QuadLogix Technologies.Services | Solutions ...
Mobile Gaming - Quick Facts • In 2011, Mobile Gaming generated $12 billion (thenextweb.com) • It is estimated to hit $54 B...
Preferred Device by Mobile Gamers                                  Device used by Mobile Gamers                  Regular  ...
Most Popular App Category                                   Copyright © 2012 QuadLogix Technologies.Services | Solutions |...
Money in Mobile Gaming                                     Copyright © 2012 QuadLogix Technologies.Services | Solutions | ...
Mobile Gaming Revenue – iOS v/s Android             Share of iOS & Android Revenues for top 200 grossing games on         ...
Top Grossing Mobile Games…                     Android                 iOS •    Temple Run                  • Kingdoms of ...
TYPES OF MOBILE GAMING                                  Copyright © 2012 QuadLogix Technologies.Services | Solutions | Pro...
Types of Mobile Games • Business Models : Fremium , Branded , Ad Funded   and Paid • Genre : Board, Social, Casual, Role P...
BUSINESS MODELS OF MOBILE     GAMING                                  Copyright © 2012 QuadLogix Technologies.Services | S...
Business Models for Games• Pay per download – Players pay a one time fee to  download the game• Free game with ads – Playe...
Business Models for Games• Free ‘Lite’ Version – Players can download a demo version  of the game which has fewer game pla...
Business Models for Games      These 5 models are by no means mutually exclusive     and some may include revenue generati...
STATISTICS : MOBILE GAMING                                  Copyright © 2012 QuadLogix Technologies.Services | Solutions |...
Statistics … • Revenues for mobile gaming are expected to skyrocket   from $5 billion to $16 billion in 2016 ABI Research)...
Statistics … • Average in-game transaction for mobile gamers was $14   in 2011. (Flurry ) • Social and casual games will a...
Statistics … • Mobile games is arguably the most significant contributor   to mobile content revenues • Total number of Am...
TRENDS & CHALLENGES …                                  Copyright © 2012 QuadLogix Technologies.Services | Solutions | Prod...
Trends in Mobile Gaming •    Social Gaming •    Cloud Based Gaming •    Location Based Social Games •    In-Game Advertisi...
Challenges … Issue                                                       Why is it a challenge? App Store Crowding        ...
Challenges …   Issue                                                   Why is it a challenge?   Network Coverage          ...
HOW CAN QUAD HELP ???                                  Copyright © 2012 QuadLogix Technologies.Services | Solutions | Prod...
How can Quad help you ???        • Mobile Team Size : 15 +        • Platforms : iOS , Android & Blackberry        • Projec...
Thank You                                 sales@quadlogix.com                                            Copyright © 2012 ...
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QuadLogix Technologies _Mobile Gaming Overview

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QuadLogix Technologies _Mobile Gaming Overview

  1. 1. Mobile Gaming 2012 2012 QuadLogix Technologies Pvt. Ltd. Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  2. 2. The Agenda Mobile Gaming – Quick Facts Types of Mobile Gaming Business Models of Mobile Gaming Stats on Mobile Gaming Mobile Gaming Trends Challenges How can Quad help? Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  3. 3. MOBILE GAMING – QUICK FACTS Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  4. 4. Mobile Gaming - Quick Facts • In 2011, Mobile Gaming generated $12 billion (thenextweb.com) • It is estimated to hit $54 Billion global market value by 2015 (Businesswire.com) • Asia is the world leader in the mobile gaming market, followed closely by the United States. • Mobile gaming is prepped to be the number one gaming platform for the next decade… Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  5. 5. Preferred Device by Mobile Gamers Device used by Mobile Gamers Regular Smart Phone Tablet iPad / Touch Phone Newzoo & Distimo Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  6. 6. Most Popular App Category Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  7. 7. Money in Mobile Gaming Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  8. 8. Mobile Gaming Revenue – iOS v/s Android Share of iOS & Android Revenues for top 200 grossing games on iPad, iPhone and Android stores 16% Andriod 54% 30% iPad iPhone/iPad Android iOS Share Share in game in game 91% 91% Newzoo & Distimo Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  9. 9. Top Grossing Mobile Games… Android iOS • Temple Run • Kingdoms of Camelot: • Angry Birds Space Battle for the North • Draw Something • Poker by Zygna • Cut the Rope • Slotomania • Fruit Ninja • Texas Poker • Rage of Bahumat • DragonVale • Zygna Poker • Bejeweled Blitz • Live Holdem Poker Pro • Draw Something • Sloto Mania • Angry Birds Space • Tap Fish • Temple Run Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  10. 10. TYPES OF MOBILE GAMING Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  11. 11. Types of Mobile Games • Business Models : Fremium , Branded , Ad Funded and Paid • Genre : Board, Social, Casual, Role Playing Games, Simulation, Arcade, Action, Sports and Racing • Development Platform : Feature phone , Smartphone, HTML5 Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  12. 12. BUSINESS MODELS OF MOBILE GAMING Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  13. 13. Business Models for Games• Pay per download – Players pay a one time fee to download the game• Free game with ads – Players download the free version of game with embedded alternating advertisements; as with a Lite version, it is hoped that users will buy the paid version who dislike the advertising.• Free game with Brand presence - Players can download a free game sponsored by a brand in order to promote its products and/or services. The game may be an original, or it may be a modified (often lite) version of an existing game; the latter type thus serves the sponsor & the developer as it promotes both their products Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  14. 14. Business Models for Games• Free ‘Lite’ Version – Players can download a demo version of the game which has fewer game play levels or options; the Lite version is thus a promotional tool for the full, paid version of the game• Free game with optional in-app purchases – Players download fully playable game with no restrictions, but are able to purchase game related items, such as, weapons or armour, in-app.The above 2 types are known as freemium games. Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  15. 15. Business Models for Games These 5 models are by no means mutually exclusive and some may include revenue generating elements of others, for example: a pay to download game may include optional in-app purchases; a lite version may include the option to purchase the full game in-app; free games with ads many include an in-app purchase to remove them. Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  16. 16. STATISTICS : MOBILE GAMING Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  17. 17. Statistics … • Revenues for mobile gaming are expected to skyrocket from $5 billion to $16 billion in 2016 ABI Research) ( • Worldwide revenues from mobile in-game purchases totaled $2.1 billion in 2011 and are expected to grow to $4.8 billion by 2016 . (Juniper Research) • 65 percent of the revenue in the 200 top grossing apps in Android Market came from freemium apps, while half the revenue in the top 200 grossing iPhone apps came from freemium apps. (Distimo Data) Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  18. 18. Statistics … • Average in-game transaction for mobile gamers was $14 in 2011. (Flurry ) • Social and casual games will account for the lion’s share of mobile games downloads. • Mobile games downloads on tablets will represent one- third of mobile gaming revenues by 2016. • Mobile games revenues on feature phones will be cut in half in the next five years. (Juniper Research) Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  19. 19. Statistics … • Mobile games is arguably the most significant contributor to mobile content revenues • Total number of Americans that play games on their smartphone, tablet or iPod Touch has now surpassed the 100 million mark, a year-on-year increase of 35%. • Three key drivers are accelerating growth of this games market segment: uptake of in-game purchases in free games, tablets and smartphones each creating their own market and the popularity of “mid-core” games. Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  20. 20. TRENDS & CHALLENGES … Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  21. 21. Trends in Mobile Gaming • Social Gaming • Cloud Based Gaming • Location Based Social Games • In-Game Advertising • Tablet Game Penetration • More Free to Play games • HTML 5 Games Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  22. 22. Challenges … Issue Why is it a challenge? App Store Crowding With the breadth of competition, developers are finding it difficult to promote their games Tiered Data Plans Tiered data tariffs may limit game development due to rise in the cost of downloads OS Fragmentation Increasing costs for developers to make their game adapt to array of operating systems and versions Content Regulation Restrictions in some countries, and in some app stores, are preventing developers from distributing their titles as widely as possible Juniper Research Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  23. 23. Challenges … Issue Why is it a challenge? Network Coverage Due to inconsistent network coverage it hinders the download and/or playing games, particularly multi player games where continuity of connection is essential Freemium Games This pricing model is leading the user to expect high quality games for free. Piracy Copyright infringement is taking away revenue from right holders Juniper Research Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  24. 24. HOW CAN QUAD HELP ??? Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  25. 25. How can Quad help you ??? • Mobile Team Size : 15 + • Platforms : iOS , Android & Blackberry • Projects delivered {Games + Apps}: 30 + • Active Customers : 10 + • Corporate profile - http://www.slideshare.net/QuadLogix/quadlogix- technologies-pvt-ltd-corporate-presentation Copyright © 2012 QuadLogix Technologies.Services | Solutions | Products
  26. 26. Thank You sales@quadlogix.com Copyright © 2012 QuadLogix Technologies.Services | Solutions||Products Services | Solutions Products

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