QuadLogix: Online Marketing- An overview

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A glimpse into what online marketing is all about and where you should start.

A glimpse into what online marketing is all about and where you should start.

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  • 1. Online Marketing- Concepts & advantages The contents of this document may not be distributed, copied or edited without written permission from QuadLogix Technologies Pvt. Ltd. QuadLogix and it’s Logo is a registered trademark of QuadLogix Technologies Pvt. Ltd. All other Logo’s is the registered trademark of their respective owners. Copyright © 2010 QuadLogix Technologies Pvt. Ltd. All rights reserved. December, 2010 An overview Services | Solutions | Products Online Marketing Online Marketing Presentation
  • 2. Online Marketing-Process Online Marketing-Common Methods Online Marketing Methods- Web 2.0 Online Marketing- Introduction Online Marketing Methods- SEM (SEO & SMO) Online Marketing Methods- PPC Online Marketing- Benefits Copyright © 2010 QuadLogix Technologies. The Agenda
  • 3. Online Marketing - Introduction There are more web addresses than there are people on the earth! There are around 150 web addresses per person in the world! What is Online Marketing? What are the common types?
    • Online marketing is the marketing of products or services over the internet.
    • It ties together creative & technical aspects of the internet, including design, development, advertising and sale.
    Types of Online Marketing The Fact! Copyright © 2010 QuadLogix Technologies.
  • 4. Online Marketing - Process Internet accounts for 25% of media consumption for B-to-B customers with TV being the highest at 38%. What constitutes Online Marketing? The Fact! Copyright © 2010 QuadLogix Technologies. Online Marketing process
  • 5. Online Marketing – Common Methods PricewaterhouseCoopers reported that US$16.9 billion was spent on Online marketing in the U.S. in 2006 Which are the most common methods of online marketing? The Fact! Copyright © 2010 QuadLogix Technologies. Common methods of Online Marketing
  • 6. Online Marketing - Methods 90% of traffic to a website comes through “organic search”. The rest of 10% comes from “PPC campaigns”. Web 2.0
    • Web 2.0 is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking.
    Web 2.0 The Fact! Copyright © 2010 QuadLogix Technologies.
  • 7. Online Marketing - Methods “ AdSense” forms the chunk of Google’s revenue and has a share of 99% Web 2.0
    • Web 2.0 is characterized as facilitating communication, information sharing, interoperability, user centered design and collaboration on the World Wide Web.
    Web 2.0 The Fact! Copyright © 2010 QuadLogix Technologies.
  • 8. Online Marketing - Methods 37% of marketing budget is allocated for “online spending” by B-to-B advertisers. Out of this “search” accounts for 15% of the marketing budget. SEM- SEO, SMO. The Fact! Copyright © 2010 QuadLogix Technologies. SEM- Search Engine Marketing
  • 9. Online Marketing - Methods Google has a share of 36.8% in worldwide daily search queries. SEM- SEO, SMO. The Fact! Copyright © 2010 QuadLogix Technologies. SEO- Search Engine Optimization
  • 10. Online Marketing - Methods More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy. SEM- SEO, SMO. The Fact! Copyright © 2010 QuadLogix Technologies. SMO- Social Media Optimization
  • 11. Online Marketing - Methods PPC The Fact! Copyright © 2010 QuadLogix Technologies. PPC- Pay Per Click As of 2010, online advertising outperformed other types of advertising in reaching interested, targeted or potential customers.
  • 12. Online Marketing - Methods 76% business users participate in pay per click programs to drive traffic to their sites. PPC The Fact! Copyright © 2010 QuadLogix Technologies. PPC- Pay Per Click
  • 13. Online Marketing- Benefits 28.9% of total time spent online in India was spent on Google! Common types of Online Marketing The Fact! Copyright © 2010 QuadLogix Technologies. Benefits of using Online Marketing
  • 14. Online Marketing- Benefits President Barack Obama raised over US$1 million in a single day during his Democratic candidacy campaign, largely due to online donors. Common types of Online Marketing The Fact! Copyright © 2010 QuadLogix Technologies. Benefits of using Online Marketing
  • 15. Online Marketing Copyright © 2010 QuadLogix Technologies. [email_address]