QuadLogix Technology- An overview of Mobile Growth

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This a brief overview of how the mobile market is growing significantly and what it means for businesses. This topic will also help first time entrepreneurs to start thinking of starting up a mobile …

This a brief overview of how the mobile market is growing significantly and what it means for businesses. This topic will also help first time entrepreneurs to start thinking of starting up a mobile business.

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  • 1. Why you need a Mobile presence?
  • 2. The Agenda
    Interesting Facts about Mobile growth
    Smartphone Adoption
    Mobile OS Market size
    Why Mobile?
    Mobile Presence
    How can Quad help?
  • 3. Interesting facts…
  • 4. 5.28 billion mobile users by
    the end of 2010. There will be nearly one mobile device per capita by 2015.
    (Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast)
    Some interesting facts…
  • 5. 1 billion smartphone
    users by the end of 2014
    (Source: Informa Telecom & Media)
    Some interesting facts…
  • 6. 9.4 million mobile internet users. There will be 788 million mobile-only Internet users by 2015
    ( Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast)
    Some interesting facts…
  • 7. By 2013, mobile phones
    will overtake PCs as the most common Web access device worldwide
    ( Source: Gartner)
    Some interesting facts…
  • 8. Mobile Network in 2015…
    • There will be nearly one mobile device per capita
    • 9. Global mobile data traffic will increase by a factor of 26, reaching 6.3 exabytes per month
    • 10. Two-thirds of the world’s mobile data traffic will be video
    • 11. Mobile network connection speeds will increase 10-fold
    • 12. Mobile web will be bigger than desktop internet use
    • 13. Mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010
    • 14. The average smartphone will generate 1.3 GB of traffic per month
  • smartphones - on the horizon
  • 15. Smartphone Statistics
    • Smartphone’s represent only 13 percent of total global handsets in use today, but they represent over 78 percent of total global handset traffic.
    • 16. The average smartphone will generate 1.3 GB of traffic per month in 2015, a 16-fold increase over the 2010
    • 17. Aggregate smartphone traffic in 2015 will be 47 times greater than it is today, with a CAGR of 116 percent.
    (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015)
  • 18. Smartphone OS players
    • The worldwide mobile OS market is dominated by four players: Android, Research In Motion, iOS and Symbian
    • 19. The worldwide mobile operating system (OS) market will be dominated by Android accounting for45.4percent of mobile OS sales by 2015
    Source : IDC
  • 20. What's Ahead for the Mobile Web and SmartPhone Platforms…
  • 21. Predictions for mobile web sites, web apps, browsers, and OS platforms.
    Significant advances in browser technology - There will be new browsers from  Nokia for both Symbian and MeeGo.  And Google, Opera, Mozilla, RIM and HP/Palm will continue make incremental improvements in their browsers' JavaScript performance and HTML5 support. Mobile Flash will slowly get better.
    The rise of the mobile web framework - On the web development side, there's a lot of work being done to create cross platform HTML5/JavaScript frameworks and toolsets that help web developers to build rich mobile webapps.
    Mobile page views will more than double, just as they did last year and the year before. Growth will be global but the greatest growth will come from the developing world as millions  in Asia, Africa and Latin America experience the web for the first time through their phone's browser.
  • 22. Predictions for mobile web sites, web apps, browsers, and OS platforms.
    Mobile ad inventory will rise significantly, but not fast enough to offset the rise in the number of mobile page views.
    The worldwide mobile operating system (OS) market will be dominated by Android accounting for45.4percent of mobile OS sales by 2015
    Symbian will experience market share decline.
    3G and 4G to take off
  • 23. Why Mobile ? Why now ?
  • 24. INSEPERABLE …
    Never in the history of mankind there has been a device so INTEGRAL to life that you carry it wherever you go…
    Carry it from home to work, from work to play, from place to place, even from room to room – people live with it , eat with it and sleep with it
    ADDICTION ….it is within arms reach 80% of the times … first thing one checks when wakes up and last thing checked before sleeping
    Never has been a device so UBIQUITOUS
  • 25. Mobile devices are frequently used, rarely shared, and often carried with consumers wherever they go-- a recipe unmatched by most other forms of media
    Why Mobile ?
  • 26. Why Mobile ?
    • World of Engagement – 2 way meaningful communication
    • 27. Global-From anywhere to anyone
    • 28. Unprecedented scale – consumers and business marketers alike have never witnessed this stunning scale of ubiquitous adoption coupled with a unique, instant and always on communication channel
    • 29. Ubiquitous Connectivity– Real time connectivity
    • 30. More Affordable – Mobile & data tariff falling
    • 31. Personal - Location / Choice / Behavior
  • Why Mobile is the new buzzword in business???
  • 32. Mobile phone is always carried - Messages sent to recipients can be read and acted on immediately.
    Mobile phone is always on – Customer is accessible 24/7
    The mobile phone has a built- in payment system - Consumers are willing to pay for services and content on their mobile.
    The mobile phone is available at the point of creative inspiration - Encourages interactivity within campaigns created for mobile. Useful for viral campaigns based on consumer generated content.
    The mobile phone captures the social context of media consumption -This information will represent rich data that can be used to both create and market products, content and services online.
    Uniquefeatures & its implications
  • 33. Reach is broadened to a wider audience compared to the traditional methods
    Delivery is almost always guaranteed
    Messages reach recipients wherever they are – within arms reach 80% of the time
    Customer can be reached via –
    SMS
    MMS
    Mobile Web
    Bluetooth
    QR codes
    Location Based Marketing
    Reach
  • 34. Immediacy Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
    Affordability No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
    Response Rate/Effectiveness The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
    Personal /Targeted Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
    Interactivity - Ability to reach customers ‘on-the-go’ and create highly effective two-way communication.
    Benefits of going Mobile
  • 35. Marketing Campaign Integration - Ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
    Quantifiable Campaign results can be tracked through downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
    WOW Factor The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
    Viral Potential The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.
    Benefits of going Mobile
  • 36. mobile presence
  • 37. Mobile Presence…
    Mobile App
    or/&
    Mobile Website
  • 38. ACT NOW BECAUSE…
    • Google has a separate index for mobile content - Ranking on mobile is easier because Google has a much smaller index of
    content under mobile, as this segment is still in its infancy.
    Therefore, if businesses get a mobile site today, they stand a very good
    chance of being highly ranked.
    • Explosive Mobile Adoption Rates
    • 39. Impressive ROI
  • Mobile Applications
    • Mobile Apps Downloads – Estimated to grow to $ 16 billion by 2013
  • Higher accessibility: Your mobile website or application can be their chosen access while they are on the move and your user base automatically widens up with the addition of these mobile users.
    Direct marketing: If you have discovered that your target market belongs to those specific types of people who like accessing and using services on the mobile, you can directly market your business by creating a mobile version of your website and prevent the loss of such customers. It has been discovered that usually people accessing mobile sites and using their features are of a loyal type, and therefore, you can easily build brand loyalty via mobile marketing.
    Cost-effectiveness: Think of innovative ways such as creating an application that ties in to your online presence and compliments your existing website and social networking pages! This will help you increase your brand awareness and bring in more customers.
    What will you achieve?
  • 40. Mobile Website
    Mobile websites can be designed to work on any device with a web browser.
    All the latest smartphones support an open source framework.
    If you're interested in mass market appeal for your content, mobile websites are the way to go.
    Mobile app or Mobile Website?
    Mass Market or Niche Appeal?
    Mobile App
    • Apps only work on the phones they are
    designed for.
    • If you're only interested in reaching a
    niche market represented by usage of a
    particular device and operating system,
    a mobile app is a good choice.
  • 41. Mobile Website
    Mobile websites are better choices for delivering content, catalogs and shopping functions
    Easier to drive advertising traffic to a mobile landing page
    The number of mobile phone browsers that support richer versions of HTML is increasing rapidly
    Mobile app or Mobile Website?
    What end user experience do you want to provide?
    Mobile App
    • Mobile apps can provide more feature-
    rich functionality
    • Apps can work seamlessly with a
    device's native applications in more
    complex ways
    • Apps don't necessarily require a
    connection to the internet to function
    • This means that apps are better for
    utilities and games.
  • 42. Mobile Website
    Mobile websites are available on a number of do-it-yourself platforms
    One mobile website can reach anyone with a device that has web browsing
    Mobile websites tend to cost less to maintain over time
    Mobile app or Mobile Website?
    Starting Costs and ROI
    Mobile App
    • There aren't any do-it-yourself
    options for mobile apps
    • With mobile apps, you need to develop a new app for every type of device you want to reach
    • 43. Every time a particular device is updated, you'll need to change your app accordingly.
  • Now, it’s on you whether you want these benefits for your business or see others taking these and getting ahead of you. No way you choose the latter one….will you?
    What will you do?
  • 44. How can Quad help ???
  • 45. We Use Mobile Technology to Deliver Business Solutions
    We are Mobile Specialists
  • 46. We are Mobile Specialists
    • We Have Expertise Across Mobile Platforms
    Platform
    Tools & Technology
    Services Offered
    • Application Publishing on Android Market
    • 47. Application Migration to Android 2.2
    • 48. Application Feature Enhancements
    • 49. OS Level Customization
    • 50. Android SDK 2.2
    • 51. Go
    • 52. ADT, Eclipse IDE
    • 53. Deployment
    • 54. Android Market
    • 55. Business Application Development
    • 56. Gaming Application Development
    • 57. Location Based Application Development
    • 58. m-Commerce Application Development
    • 59. Compatible Website
    • 60. Custom iPhone Icons and Theme Design
    • 61. iOS SDK 4
    • 62. iOS Reference Library
    • 63. Objective C
    • 64. Deployment
    • 65. iPhone App Store
    • 66. BlackBerry Enterprise Solutions
    • 67. BlackBerry Business Intelligence and Reporting Solutions
    • 68. BlackBerry Sales Force and CRM Integration
    • 69. BlackBerry Integration with Enterprise Back-Office Systems
    • 70. Java ME
    • 71. CLDC and MIDP 2.0
    • 72. Java Development Environment with IDE
    • 73. Deployment
    • 74. App World