©2013 QuEST Global Services Pte Ltd. The information in this document is the property of QuEST Global Services Pte Ltd. an...
©2013 QuEST Global Services Pte Ltd. Confidential 2
©2013 QuEST Global Services Pte Ltd. Confidential 3
* Adcorp
 Marketing leads brand promotion activities
 HR ensures int...
©2013 QuEST Global Services Pte Ltd. Confidential 4
Employee Life Cycle: Marketing interventions
Sourcing.
Recruitment and...
©2013 QuEST Global Services Pte Ltd. Confidential 5
Our Employer Branding Strategy
University
relations
Alumni
reach out
S...
©2013 QuEST Global Services Pte Ltd. Confidential 6
Employer Branding in Action
©2013 QuEST Global Services Pte Ltd. Confidential 7
Results: Talent Brand Index
Marked improvement from 19%
Ranked No 2 am...
©2013 QuEST Global Services Pte Ltd. Confidential 8
Results: Impacting Cost, Quality, and Time to Hire
8
©2013 QuEST Global Services Pte Ltd. Confidential 9
© 2013 QuEST Global, Inc. Confidential
10
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QuEST Global Marketing-HR partnership

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Here is an interesting presentation on how QuEST Global has leveraged Social Media to promote employer branding by having Marketing and HR (Talent Acquisition) partner with each other.

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QuEST Global Marketing-HR partnership

  1. 1. ©2013 QuEST Global Services Pte Ltd. The information in this document is the property of QuEST Global Services Pte Ltd. and may not be copied or communicated to a third party or used for any purpose other than that for which it is supplied without the written consent of QuEST Global Services Pte Ltd. Linkedin Journey: HR and Marketing
  2. 2. ©2013 QuEST Global Services Pte Ltd. Confidential 2
  3. 3. ©2013 QuEST Global Services Pte Ltd. Confidential 3 * Adcorp  Marketing leads brand promotion activities  HR ensures internal capability development in line with brand promise  Marketing defines brand promise and HR enable employees deliver to the promise Social media is driving the change
  4. 4. ©2013 QuEST Global Services Pte Ltd. Confidential 4 Employee Life Cycle: Marketing interventions Sourcing. Recruitment and Onboarding Performance Management Learning and Development Recognition Exit and Beyond Social Media, university relations, Employee touchpoint communication Onboarding communication Employee ownership communication Awareness Awareness Success Stories Brand Training Enhancing experience Success Stories Alumni group moderation Information sharing
  5. 5. ©2013 QuEST Global Services Pte Ltd. Confidential 5 Our Employer Branding Strategy University relations Alumni reach out Social Media
  6. 6. ©2013 QuEST Global Services Pte Ltd. Confidential 6 Employer Branding in Action
  7. 7. ©2013 QuEST Global Services Pte Ltd. Confidential 7 Results: Talent Brand Index Marked improvement from 19% Ranked No 2 amongst our peers
  8. 8. ©2013 QuEST Global Services Pte Ltd. Confidential 8 Results: Impacting Cost, Quality, and Time to Hire 8
  9. 9. ©2013 QuEST Global Services Pte Ltd. Confidential 9
  10. 10. © 2013 QuEST Global, Inc. Confidential 10

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