Deja Vu 100511

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Deja Vu 100511

  1. 1. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  2. 2. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  3. 3. AGENCYAfter surviving the invasion of freshpaint smell and (cold snap?), we arepleased to announce an improvedof ce with a set of brand newwindows!
  4. 4. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  5. 5. 77% 77% of internet users use websites from major brands as a trustworthy source of information on a given topic (click here to consult to see the rest of the study) 1
  6. 6. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  7. 7. Uma Thurman was recently appointed the newSCHWEPPES face of Schweppes replacing Nicole Kidman (click here)
  8. 8. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  9. 9. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  10. 10. FANTAThe famous beverage brand customizedan elevator in a US college: hiddencameras, weird sounds, dance music, ofcourse free Fanta cans and lots of fun(click here)
  11. 11. COCA-COLACoca-Cola Israel launched a pop-up storededicated to recycled products. Thecompany opened this special shop offeringa collection of products made fromrecycled Coca-Cola bottles and cans (clickhere)
  12. 12. MERCEDES-BENZBecause the target group of theMercedes-Benz Sprinter think they cannot afford and prefer look for acheaper alternative on the internet,Mercedes-Benz created an imaginativeon-line guerilla campaign with fakecompetitors’ ads (click here)
  13. 13. MAGNUMFor the launch of its new TemptationHazelnut ice-cream, Magnum created anAdvergame called “Magnum Pleasure HuntAcross The Internet” where the brand istaking you through about 20 well knownwebsites to search for hazelnuts (clickhere)
  14. 14. ERAMFor the launch of its new advertisingcampaign, Eram (shoe retailer)decided to parody the ads by TheKooples (fashion retailer) whose pricesare deemed too expensive (click here)
  15. 15. FAHAMU PECOUOn the occasion of his exhibition in Franceand for the rst time ever, acontemporary artist, American FahamuPecou, created a multimedia interactiveart project with a continuous thread onFacebook evolving until opening day(click here)
  16. 16. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  17. 17. BUDWEISERTo
engage soccer enthusiasts in nightlifesettings, Budweiser developed exclusive"PoolBall" events at several pubsthroughout Buenos Aires, allowing teamsto compete head-to-head in a game thatresembles pool but is played by usingsoccer skills (click here)
  18. 18. HUGO BOSSHugo Boss and the Vodafone McLarenMercedes F1 team have partnered tolaunch a « Dress Me for the Finale »competition allowing consumers to designthe overalls Lewis Hamilton and JensonButton will wear during the F1 season nale in Brazil in November (click here)
  19. 19. HEINEKENHeineken just released « StarPlayer », a newiPhone app where you are required topredict what will happen at key momentsduring live football matches: corners, free-kicks and penalties (click here)
  20. 20. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  21. 21. VVV-VENLO18 month-old Baerke van der Meij signeda professional contract for ten years withthe Dutch side VVV-Venlo.A video posted on YouTube in which theyoung boy shoots balls with greataccuracy in his toy box has caught theattention of the club (click here)
  22. 22. Déjà vu #5 06/05/2011 The creative team SEE YOU !

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