Deja Vu 100511
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Deja Vu 100511 Presentation Transcript

  • 1. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 2. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 3. AGENCYAfter surviving the invasion of freshpaint smell and (cold snap?), we arepleased to announce an improvedof ce with a set of brand newwindows!
  • 4. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 5. 77% 77% of internet users use websites from major brands as a trustworthy source of information on a given topic (click here to consult to see the rest of the study) 1
  • 6. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 7. Uma Thurman was recently appointed the newSCHWEPPES face of Schweppes replacing Nicole Kidman (click here)
  • 8. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 9. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 10. FANTAThe famous beverage brand customizedan elevator in a US college: hiddencameras, weird sounds, dance music, ofcourse free Fanta cans and lots of fun(click here)
  • 11. COCA-COLACoca-Cola Israel launched a pop-up storededicated to recycled products. Thecompany opened this special shop offeringa collection of products made fromrecycled Coca-Cola bottles and cans (clickhere)
  • 12. MERCEDES-BENZBecause the target group of theMercedes-Benz Sprinter think they cannot afford and prefer look for acheaper alternative on the internet,Mercedes-Benz created an imaginativeon-line guerilla campaign with fakecompetitors’ ads (click here)
  • 13. MAGNUMFor the launch of its new TemptationHazelnut ice-cream, Magnum created anAdvergame called “Magnum Pleasure HuntAcross The Internet” where the brand istaking you through about 20 well knownwebsites to search for hazelnuts (clickhere)
  • 14. ERAMFor the launch of its new advertisingcampaign, Eram (shoe retailer)decided to parody the ads by TheKooples (fashion retailer) whose pricesare deemed too expensive (click here)
  • 15. FAHAMU PECOUOn the occasion of his exhibition in Franceand for the rst time ever, acontemporary artist, American FahamuPecou, created a multimedia interactiveart project with a continuous thread onFacebook evolving until opening day(click here)
  • 16. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 17. BUDWEISERTo
engage soccer enthusiasts in nightlifesettings, Budweiser developed exclusive"PoolBall" events at several pubsthroughout Buenos Aires, allowing teamsto compete head-to-head in a game thatresembles pool but is played by usingsoccer skills (click here)
  • 18. HUGO BOSSHugo Boss and the Vodafone McLarenMercedes F1 team have partnered tolaunch a « Dress Me for the Finale »competition allowing consumers to designthe overalls Lewis Hamilton and JensonButton will wear during the F1 season nale in Brazil in November (click here)
  • 19. HEINEKENHeineken just released « StarPlayer », a newiPhone app where you are required topredict what will happen at key momentsduring live football matches: corners, free-kicks and penalties (click here)
  • 20. Déjà vu #5 06/05/2011NEWS AGENCY FIGURES MUST OPERATIONS SPORTS PICTURES SEE FAILS
  • 21. VVV-VENLO18 month-old Baerke van der Meij signeda professional contract for ten years withthe Dutch side VVV-Venlo.A video posted on YouTube in which theyoung boy shoots balls with greataccuracy in his toy box has caught theattention of the club (click here)
  • 22. Déjà vu #5 06/05/2011 The creative team SEE YOU !