QlikTalk: Social Media Analysis


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Slides from the QlikTalk, Social Media Analysis, a cross-vertical presentation presented by Industrial Codebox, who specialise in the design and development of desktop and web based applications, with particular expertise and experience in integrating QlikView search and analysis functionality into solutions, and Mike Foster, Director of global market development for Infrastructure services for QlikTech in Customer QlikTalk Track II at the Business Discovery London event on 22nd November 2011

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QlikTalk: Social Media Analysis

  1. 1. QlikTalk:Social Media AnalysisMike Fosterand Industrial CodeBox
  2. 2. Social Data Analysis - Agenda• Social Communication and Collaboration• Social Data Analysis/SNA - Innovative and Strategic• Example apps on demo.qlikview.com – TIQ SentiVal – Precise Media• Industrial Codebox – “Understanding Your Online Presence with QVSource”
  3. 3. Social Communications & CollaborationBroken down by Gartner into four main areas:1. Social networking2. Social collaboration3. Social publishing4. Social feedback *Social networking site membership surpassed 1bn in 2011 (Gartner) *78% trust peer recommendations compared to 14% who trust advertisements (Deloitte)
  4. 4. Social Data Analysis/SNA - Innovative and Strategic• Business Discovery & SNA – Integrated view of all channels  Brand Impact and Sentiment  Social CRm  Campaign planning and effectiveness – Competitive benchmarking – Accessibility
  5. 5. Social Network Data Analytics - Innovative and Strategic• Data Variety - Structured and non-structured• Sentiment - Giving structured output• External enrichment - Klout scoring – True Reach: How many people you influence – Amplification: How much you influence them – Network Impact: The influence of your network• Contribution (blog, rating) relevance and popularity
  6. 6. TIQ Sentival – Demo.qlikview.com
  7. 7. Using QlikView to Analyse Social MediaTony Prime CIO The Registry, Royal Mint Court, London EC3N 4QN T +44 (0)20 3301 4490 www.precise.co.uk
  8. 8. Social Media data mining - Olympics 2012 - DemonstrationObtained via Precise Unstructured Data sourcebut you could useGoogle Reader, or any Social Media Search Standard RDBMS –commercial SocialMedia harvester Olympics 2012 Schema Matches OpenAmplify XMLCustom logic used toparse data from abovepresent to OpenAmpand process results .Net Custom Logicreturned into RDBMS Standard QlikView document to load Data from RDBMSREST Based API Open AmplifyDemo keys available REST API
  9. 9. Social Media Analytics in QlikView Understanding Your Online Presence with QVSource Darren Ball darrenball@industrialcodebox.com22nd November 2011 QlikView Business Discovery London Industrial CodeBox Ltd © 2011
  10. 10. Industrial CodeBox  QlikView R&D partner for 6 years  Team originally behind QlikView Sharepoint Web Parts and Workbench (acquired by QlikTech)  Close working relationship with QlikTech, particularly R&D in Lund  Trusted, experienced & well known in the community  Innovate with QlikView  QVExcel  QVSource  WorkBench  More to come!Industrial CodeBox Ltd © 2011
  11. 11. What is Social Media  The use of web-based and mobile technologies to turn communication into an interactive dialogue.  A group of Internet-based applications that allow the creation and exchange of user-generated content.  It changes the way of communication between organizations, communities, as well as individuals. Source: Wikipedia (http://en.wikipedia.org/wiki/Social_media)Industrial CodeBox Ltd © 2011
  12. 12. Social Data  Organisations are interacting more with their customers online.  Organisations are driving people to social media sites and not corporate website  The new Word-Of-Mouth  Customers are driving conversations  Social Media platforms generate huge amounts of valuable, publicly accessible dataIndustrial CodeBox Ltd © 2011
  13. 13. Social Blindness  Some companies use social media because ‘everyone else is’  If you can’t measure performance…  Are you using it effectively?  Are you identifying posts of interest?  Are you doing better than last month?  Are you doing better than your competitors  Although platforms are free to use, there is a cost  If there’s no ROI, why do it?  Need a Social Media StrategyIndustrial CodeBox Ltd © 2011
  14. 14. BI  Traditionally used to make decisions based on numerical data (finance, sales etc)  Test and measure  Most commonly used with internal data  Organizations need to consider external data in the decision making process  Quite difficult to analyze non-structured, text dataIndustrial CodeBox Ltd © 2011
  15. 15. QVSource Any Web API Sentiment Text Analytics LAN Geo Coding Etc.Industrial CodeBox Ltd © 2011
  16. 16. Easy Access to InformationIndustrial CodeBox Ltd © 2011
  17. 17. Easy Access to InformationIndustrial CodeBox Ltd © 2011
  18. 18. Current Connectors  Main Connectors  Twitter  Facebook  Google Analytics  Sentiment Analysis  In development  Ominture  Viadeo  Many more available or in development  Use the SDK to create your own ConnectorsIndustrial CodeBox Ltd © 2011
  19. 19. QlikView & QVSource  QlikView and QVSource - the perfect combination  Data Visualisation  Associative analysis  Bringing data from multiple sources into a single holistic dashboard, e.g.  Twitter + Facebook + Sentiment Analysis + Google Analytics  Monitor social media efforts on mobile/tablets.Industrial CodeBox Ltd © 2011
  20. 20. Holistic ReportsIndustrial CodeBox Ltd © 2011
  21. 21. Demo
  22. 22. Meet the Presenters at Qbar in King George III
  23. 23. Feedback Forms• Please find your feedback forms in the back of your notepads.• Please complete your Feedback Form and hand them in at the registration desk before you leave to receive:• An event bag which contains: – All the event content and whitepapers. – A USB with other collateral and Customer Success Stories – Various QlikTech Goodies Thank you!
  24. 24. Next Steps Go to www.qvsource.com for  Trialdownload  Online, live dashboards Talk to us today. We’ll be here for a while. On display today at the DataTechnology stand Facebook Friends Analyzer on demo.qlikview.com
  25. 25. Q&A
  26. 26. What People Are Saying…