Discover the QlikView Way


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Discover the QlikView Way was presented by Matthew Stephen, Solutions Consultant at QlikView during the Discover QlikView track at Business Discovery London event on 22nd November 2011

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Discover the QlikView Way

  1. 1. Discover The QlikView WayMatthew StephenSolutions Consultant
  2. 2. “How you gather,manage, and useinformation willdetermine whetheryou win or lose.” 1999
  3. 3. Agenda• Business Discovery – taking Business Intelligence to the next level• Traditional Business Intelligence vs QlikView Business Discovery• The Associative Experience – discovery: a train of thought• The Associative Model – The secret to rapid development and adoption
  4. 4. Business Discovery Business Your peopleYou have You have Discovery have data people has the questions answers
  5. 5. Business Discovery Business Intelligence SharedData Information Knowledge Understanding Understanding
  6. 6. BI Reality for Many Organisations Difficult to use Inflexible Costly Slow
  7. 7. The ChallengeIT Model Business Model Customer Product Sales Territory Time
  8. 8. The Challenge I.T. The Business Maintain systems Maintain profitability a) the business didn’t actually know what they wanted b) the business didn’t support the project properly c) Poor communication between these two groups Between 70% to 80% of corporate business intelligence projects fail, according to research by analyst firm Gartner.Image: jscreationzs /
  9. 9. Traditional BI Stack Presentation Layer Data Model (Semantic/OLAP) EDW - Enterprise Data WarehouseDW ETL – Extract Load and Transform E.T.C
  10. 10. Why A Traditional BI Stack? Presentation Layer make the business insight visible Data Model (Semantic/OLAP) make the data accessible to business users & OLAP cubes to make the model deliver acceptable query performance EDW - Enterprise Data Warehouse single source of consolidated dataDW ETL – Extract Load and Transform to create the data warehouse E.T.C
  11. 11. But the problem with the stack is… • Each level requires a separate tool (platform)Image: jscreationzs /
  12. 12. But the problem with the stack is… • Each tool requires a set of skills and a deployment regimeImage: renjith krishnan /
  13. 13. But the problem with the stack is… • Which presentation tool?Image: ddpavumba /
  14. 14. But the problem with the stack is… • Each tool adds to: complexity, time to value, cost, in-agility, frustrationImage: scottchan /
  15. 15. But the problem with the stack is… • A data warehouse requires an architecture – Inman or Kimball or maybe both?Image: jscreationzs /
  16. 16. So what’s the QlikView Way? QlikView does it all in one E.T.C
  17. 17. But How?• The Associative Model – Removes the ‘relational’ complexity in a data warehouse  No need for complicated ETL – Simple data model  No need for complex data warehouse architecture/methodology – Removes the need for OLAP cubes  In memory model gives required speed• Single fully functional presentation layer – The Associative experience
  18. 18. Associative Analysis my selection associated not associated Opportunity
  19. 19. Associative Search• Analysis: A train of thought Q A Q A Q A
  20. 20. Demos• Associative Analysis – Green, white and grey in action• The Associative Model – Hub and spoke schema – Removing complexity – Enabling rapid development
  21. 21. What is Knowledge?• “There are known knowns. – These are things we know that we know.• There are known unknowns. – That is to say, there are things that we know we dont know.• But there are also unknown unknowns. – There are things we dont know we dont know. “ Donald Rumsfeld
  22. 22. What is Knowledge?• There are known knowns. – We can list these in standard (canned) reports• There are known unknowns. – We can find these in pivot tables• But there are also unknown unknowns. – We discover these with Business Discovery QlikView can do all three
  23. 23. Thank you!