sildes from the presentation given as part of the lecture at the Linkoping University in Sweden. I borrowed Lucy Kimbell's video from her Designing for Services project at Oxford as part of the lecture. I then shared two case studies from my PhD empirical research to demonstrate the different scope and approach designers used in Service Design practice so far.

1. Service Design in the UK Qin Han DJCAD, University of Dundee 2009 stories from British service designers

2. S ervice

5. British Service Design

6. British Service Design Lucy Kimbell http://www.sbs.ox.ac.uk/d4s/default.htm

7. British Service Design

8. Service Design Stories

9. Service Design Story 1 Image from Live|work website

10. Service Design Story 1

11. Service Design Story 2 Image from CAOS project report

12. Service Design Story 2

13. Stakeholders

14. Stakeholders

15. Understanding the knowledge generation and diffusion that underlines at the local context is essential to service designers’ decision-making and impact their approaches of handling dynamic stakeholder relationships at the project environment. Service Design Stories

16. Thank you Qin Han DJCAD, University of Dundee [email_address] www.designgeneralist.com twitter: Qin_Han