Qin presentation Global Service Jam Shanghai

1,058 views

Published on

The presentation I put together for the Shanghai Service Jam, re-used a lot of slides from the Linkoping lecture, but added in Chinese notes, so Chinese reader might find it useful...

Published in: Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,058
On SlideShare
0
From Embeds
0
Number of Embeds
22
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Qin presentation Global Service Jam Shanghai

  1. 1. Service Design in UK Dr Qin Han 韩琴 March 2011 服务设计 在英国 英国服务设计师的故事 Storys from British service designers
  2. 2. What is S ervice 什么是服务
  3. 3. What is S ervice <ul><li>Characteristics of Service </li></ul><ul><li>Intangibility </li></ul><ul><li>Inseparability of production and consumption </li></ul><ul><li>Variability </li></ul><ul><li>Perishability </li></ul><ul><li>Non-ownership </li></ul><ul><li>Service Marketing: Principles and practice, Palmer and Cole, 1995 </li></ul><ul><li>服务的特性 </li></ul><ul><li>不可见性 </li></ul><ul><li>不可分割的生产与使用过程 </li></ul><ul><li>多样性 </li></ul><ul><li>不可保存 </li></ul><ul><li>非可属性 </li></ul>
  4. 4. What is S ervice ‘ Knowledge-based services’ generate more than five times as much for the UK economy as advanced manufacturing. Taking Services Seriously, NESTA, 2008 服务(尤其是基于知识产业的服务)已经取代商品成为英国经济增长的主导
  5. 5. British Service Design 服务设计在英国
  6. 6. British Service Design Lucy Kimbell Video source: http://www.sbs.ox.ac.uk/d4s/default.htm
  7. 7. British Service Design
  8. 8. Service Design Stories 英国服务设计师的故事
  9. 9. Service Design Story 1 Image from Live|work website
  10. 10. Service Design Story 1
  11. 11. Service Design Story 2 Image from CAOS project report
  12. 12. Service Design Story 2
  13. 13. Stakeholders 相关人员
  14. 14. Summary 1. User-centered approach to create holistic user experience 2. Make service tangible and visible 3. Creates deliverable concept 4. Work closely with wide range of stakeholders 1. 以使用者为中心,把用户体验作为一个整体来设计 2. 把服务具象化,形象化 3. 设计可以真正实现的服务理念 4. 接触和深入理解与服务相关的人员及如何与这些人员互动
  15. 15. Thank you 谢谢 Dr Qin Han 韩琴 www.designgeneralist.com

×