6 big digital marketing trends
Upcoming SlideShare
Loading in...5
×
 

6 big digital marketing trends

on

  • 251 views

A short summery of the 6 major digital trends. Trends that impact us today and tomorrow will learn us how our lifestyles will connect with digital ones.

A short summery of the 6 major digital trends. Trends that impact us today and tomorrow will learn us how our lifestyles will connect with digital ones.

Statistics

Views

Total Views
251
Views on SlideShare
243
Embed Views
8

Actions

Likes
0
Downloads
1
Comments
0

3 Embeds 8

http://www.linkedin.com 6
http://qibiq.nl 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Talking shoe
  • Extra dimensie in televisieMeer dan 37% van de nederlandse TV kijkers gebruikt al het second screenMooiste voorbeeld natuurlijk The Voice of Holland met de thuis coach. Wie gebruikt hem hier? De koppeling tussen multi-channel en realtime data wordt hier goed zichtbaar. 57% van de thuiscoaches draaide zich om. Via Twitter wordt tevens het sentiment gemeten.Direct meedoen dat is het devies. Zo bouw je een persoonlijke relatie op.
  • Grote merken zoals Heineken, Philips zetten in op realtime interpreteren van klantendataRealtime overzicht krijgen in een wereld die steeds gecompliceerder wordt is lastiger dan ooit.Want waar moet je beginnen? Mijn co-host Gianluigi neem je hier zometeen in mee.Maar is Big Data nu echt een hype of is het een manier om naar klanten te luisteren?De vraag is alleen. Naar welke signalen luister je? Allemaal of selecteer je? En waar selecteer je dan op?In mijn advies aan R&D zien zij ook daadwerkelijk de impact van Consumer Generated content op de ontwikkeling van nieuwe producten.Bij Philips wordt het aantal Ratings & Reviews meegenomen in de KPI’s van het management om de customer feedback loop te krijgenPlaatje reviewPlaatje ratingTwitterfeed

6 big digital marketing trends 6 big digital marketing trends Presentation Transcript

  • 6 BIGTRENDS IN DIGITAL MARKETING #1 WEARABLES #4 SECOND SCREEN #2 QUANTIFIED SELF #5 BIG DATA #3 3D PRINTING #6 HACKING
  • #1 WEARABLES • • • • Integratie tech in offline productsand services Augumentedselfgivesinsights Integrated in all offline /digital lifestyles Superpowersforeveryone. Online is integrated. Nissan Nizmo Glass
  • #2 QUANTIFIEDSELF • • • Monitor your body Appsforsports Sensorsthatcangivefeedfackaboutyour body: – Heart&blood – Cancer – Biotech – Food – Cardio – Monitor sleeping&eating Talking shoe
  • #3D PRINTING • • • • • • Printers are cheaper Makeeverythingyourself, nolimits! A big leap in the distribution chain Alsoused to create sofware models of 3D images Intellectualproperty is an issue Examples: tools, models, food and a complete space station…
  • #4 SECOND SCREEN • • • Over 50% user penetration Possibilitiesforgrowingm- en e-commerce Direct interactionwithmass media to single users Philips Hue + Ambilight
  • #5 BIG DATA • • • • Hype or change? Volume, Velocity and Variety determine the success of structuring data to strategic business information It is difficult to big data in progress to convert without KPI’s Real-time visibility, near time, right time, real-time or not?
  • #6 HACKING • • • • For rapid (self)-improving or optimizing a product or service Hackathons are used in companies to quickly find another way to improve products All customer data can convert into improved products It’s an opportunity to reinvent services or products based on direct feedback
  • visit: www.qibiq.com follow: @qibiq / @pitchen