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紧固件制造行

2011 版

China Modern Agriculture Business Model and Industrial Chain Investment Strategy Report, 2013-2017
No comprehensive trend forecast, no gain.
(Help you to discover the unsatisfied market need of modern agriculture, and explicit the development
trend and prospect.)

前 瞻 服 务 热 线 : 800-8306390 800-8306395 400-0687188
service@qianzhan.com

传 真 : 0755-82940718
Preface
Key for corporations to success is that whether they are able to capture the demand before the demand takes
shape. The outstanding corporations would prefer to spend great efforts in seeking the current demand,
potential need and new requirement of the industry. The model of modern agricultural industry chain is
different from that of traditional agricultural industry chain. It is a business model core as products, aim as
food safety, construction as consumers’ demand and maximization of economic benefit.
Competition of Modern Agriculture is more and more fierce. In the meantime, merger and capital operation
among large modern agriculture corporations are ever frequent. And the outstanding modern agriculture
corporations in China are placing more importance on the research of the industry market, especially the
depth research of industry development environment and customers. Accordingly, many splendid domestic
corporations are springing up and become leaders in modern agriculture gradually!
Most of the current researching data only focused on agricultural industrialization while Forward Business
Intelligence Co., Ltd. would provide prudent investment solution to agricultural dilemma basing on
agricultural industry chain. Basing on the market data of Modern Agriculture market, which tracked and
collected by Forward in long-term, and applying the international scientific analysis model, this report
provides you an overall analysis system in the height of the whole industry comprehensively and accurately.
This report mainly contains the following aspects: development background of modern agriculture;
construction benefit and limitation of agricultural industry chain; market targets of modern agriculture;
operation of modern agriculture business; business model of the whole industrial chain; investment
suggestions to the industry chains; capital and vc/pe capital of the industry; development trend forecast and
planning of modern agriculture industry chain. Meanwhile, the comprehensive and detailed data about
nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the market trend
and industry development comprehensively and accurately.
The most significant features of this report are perceptiveness and timeliness. It gives a prudent analysis and
forecast of modern agriculture according to the industry development track and Forward’s years of practical
experience. In conclusion, it is a significant report to learn about the latest development trend, grab market
opportunities, and make correct marketing decision and explicit corporations’ development trend for all
modern agriculture corporations, R&D institutes, VC/PE capital. Besides, it is the first heavyweight report to
give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as
key corporations in modern agriculture.
Here, we would like to express our sincere gratitude to Ministry of Agriculture, State Information Center,
Bureau of Statistics of China, General Administration of Customs, International Information Research
Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library
and Development Research Center of the State Council, for their great support when we conduct this report!
Notice: All the market data, especially corporations' ranking data in the report, only for business reference.
Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility
for any consequences!
Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely
update strategies along with the changing environment will lead to the loss of competition advantages. The

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客观 中性 建设性
successful corporations will keep a scientific analysis upon the external environment before making their
significant operational strategies!
Forward Business Intelligence sincerely wishes every ambitious corporation can make a significant
operational strategy, effectively avoid the industry risks and gain the continuous success!

Forward Business Intelligence Co., Ltd. Industry Research Center
Research Team of Modern Agriculture

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客观 中性 建设性
CONTENTS
Chapter I:Development Background and Stages of China Modern Agriculture
1.1 Researching Range of Modern Agricultural Industry Chain
1.1.1 Core Profit of the Industry Chain
1.1.2 Business Cycle of Modern Agriculture
1.1.3 Major Researching Product Category
1.1.4 Distribution of Major Industry Chains
1.2 Investment Background of Modern Agriculture Integration
1.2.1 Land Circulation and Concentration in Large Scale
(1)

System and Form of Land Circulation and Concentration in Large Scale

(2)

Land Circulation in Rural Area

1.2.2 Relevant Supporting Policies to Agriculture
(1)

Development Planning of China Modern Agriculture

(2)

Government No.1 Documents in Current Years

(3)

Analysis of Relevant Financial Subsidy Policy

1.2.3 Hi-tech Agriculture Causes Attention of Other Industries
1.2.4 Internationalization Degree of Agricultural Economy is Increased
1.3 Investment and Development Dilemma of Agricultural Industry Chain
1.3.1 Dual Defective Market of Agricultural Industry Chain
1.3.2 Balance in Low Level for Agricultural Industry Chain
1.3.3 Non-equivalent Market Forces
1.3.4 "Malfunction" of Agricultural Industry Chain
1.4 Efficiency of Modern Agricultural Industry Chain Model
1.4.1 Synergistic Effect of the Industry Chain
1.4.2 Analysis of Corporations' Cost-Benefit
1.4.3 Analysis of Food Safety Benefit
1.5 Limitation of Modern Agricultural Industry Chain Model
1.5.1 Limitation of Industrial Phase-Applicability
1.5.2 Limitation of Long-term Development Strategy
1.5.3 Limitation of Product Brand Positioning
1.5.4 Nature of the Industry Chain Model
1.6 Investment Barriers of Modern Agriculture Integration
1.6.1 Entry Barriers of Modern Agriculture
(1)

Capital Barrier

(2)

Network Barrier

(3)

Brand Reputation Barrier

(4)

Management Capability Barrier

1.6.2 Exit Barrier of Modern Agriculture
Chapter II:Analysis of China Modern Agriculture Segment Market
2.1 Prospects of Modern Agriculture Segment Market
2.1.1 Investment Prospects of Planting Industry
(1)

Planting Area Forecast of Planting Industry

(2)

Production Forecast of Major Planting Industry

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客观 中性 建设性
a.

Production Forecast of Food Crop

b.

Production Forecast of Commercial Crop

(3)

Cost Benefit of Planting Industry

(4)

Development Trend of Planting Industry

(5)

Investment Focuses of the Segment Market

2.1.2 Investment Prospects of Poultry Industry
(1)

Production Scale Forecast of Poultry Industry

(2)

Consumption Scale Forecast of Poultry Industry

(3)

Profit Status of Poultry Industry

(4)

Development Trend of Poultry Industry

(5)

Investment Focuses of the Segment Market

2.1.3 Investment Prospects of Livestock Cultivation Industry
(1)

Production Scale Forecast of Livestock Cultivation Industry

(2)

Consumption Scale Forecast of Major Meat Products

a.

Forecast of Pork Consumption Scale

b.

Forecast of Beef Consumption Scale

c.

Forecast of Mutton Consumption Scale

(3)

Profit Status of Livestock Cultivation Industry

(4)

Development Trend of Livestock Cultivation Industry

(5)

Investment Focuses of the Segment Market

2.1.4 Investment Prospects of Aquaculture Industry
(1)

Production Scale Forecast of Aquaculture Industry

(2)

Consumption Scale Forecast of Aquaculture Industry

(3)

Profit Status of Aquaculture Industry

(4)

Development Trend of Aquaculture Industry

(5)

Investment Focuses of the Segment Market

2.2 Positioning of Quality Safety Food Market
2.2.1 Positioning of Organic Food Market
(1)

Competitiveness of Organic Food Products

(2)

Difference of Organic Food Products

(3)

Major Target Market of Organic Food

(4)

Market Demanding Characteristics of Organic Food

(5)

Input-Output Efficiency of Organic Food

2.2.2 Positioning of Green Food Market
(1) Competitiveness of Green Food Products
(2) Difference of Green Food Products
(3) Major Target Market of Green Food
(4) Market Demanding Characteristics of Green Food
(5) Input-Output Efficiency of Green Food
2.2.3 Positioning of Pollution-free Food Market
(1) Competitiveness of Pollution-free Food Products
(2) Difference of Pollution-free Food Products
(3) Major Target Market of Pollution-free Food
(4) Market Demanding Characteristics of Pollution-free Food
(5) Input-Output Efficiency of Pollution-free Food
2.2.4 Positioning of General Food Market

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客观 中性 建设性
(1) Competitiveness of General Food Products
(2) Difference of General Food Products
(3) Major Target Market of General Food
(4) Market Demanding Characteristics of General Food
(5) Input-Output Efficiency of General Food
Chapter III:Independent Business Unit Model of China Modern Agriculture
3.1 Upstream and Downstream of Modern Agricultural Industry
3.1.1 Briefing of Modern Agricultural Industry Chain
3.1.2 Status of Modern Agricultural Industry Chain
3.2 Agricultural-capital Supplier Chain of Modern Agriculture
3.2.1 Comparison of the Agricultural-capital Chain Model with Different Main Bodies
(1)

Postal-Service Agricultural-capital Chain Model

(2)

Manufacturing-Enterprise Agricultural-capital Chain Model

(3)

Distributing-Business Agricultural-capital Chain Model

(4)

Supply-and-Marketing-Cooperative Agricultural-capital Chain Model

3.2.2 Comparison of the Agricultural-capital Chain Model with Different Commercial Activities
(1)

Regular Chain Model

(2)

Franchise Chain Model

(3)

Free Chain Model

3.2.3 Analysis of Typical Agricultural-capital Chain Business Model
(1)

Splendid Villages Model

(2)

Suzhou Farmer Chain Model

(3)

Zhongcheng National Chain Model

(4)

Worunde Model

3.3 Production Chain of Modern Agriculture Products
3.3.1 Production Model of Agricultural Products in China
(1)

Shortages of Traditional Production Model of Agricultural Products

(2)

New Production Model of Agricultural Products

(3)

Production Model of Eco-Agricultural Products

3.3.2 Production Model of Modern Agriculture Products in the World
(1)

Industrialized Operation Model of European Countries

(2)

Farmer Modern Agriculture Model of Immigrant Countries

(3)

Small-sized Family Planting and Breeding Model in Asia

(4)

Modern Equipment Facility Intensive Production Model

3.3.3 Cooperation Model of Field Management Food Chain
(1)

Operation Process of Food Chain Cooperative Model

(2)

Safety Efficiency of Food Chain Cooperative Model

(3)

Business Benefit of Food Chain Cooperative Model

3.3.4 Comparison of the Business Benefit of Poultry Aquaculture Model
(1)

Poultry Aquaculture Model at Home and Abroad

(2)

Benefit Comparison of Different Poultry Aquaculture Models

(3)

Innovation and Trend of Poultry Aquaculture Model

3.3.5 Comparison of the Business Benefit of Livestock Aquaculture Model
3.3.6 Netease Third-Generation Pig Raising Model

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客观 中性 建设性
(1)

Technology Trend of Netease Pig Raising Model

(2)

Construction Planning of Netease Pig Raising Farm

(3)

Prospects of Third-Generation Pig Raising Model

3.4 Processing Chain of Modern Agriculture Products
3.4.1 Agricultural Products Processing Industry Cluster Model
(1)

Resource-oriented Agricultural Products Processing Industry Cluster Model

(2)

Chain-oriented Agricultural Products Processing Industry Cluster Model

(3)

Circular Agricultural Products Processing Industry Cluster Model

3.4.2 Strategic Models of Agricultural Products Processing Corporations
(1)

Market-leading Strategic Model

(2)

Regional Fixed-pattern Strategic Model

(3)

Capacity-limitation Strategic Model

3.4.3 Benefit Link Model of Fuling Mustard Tuber Processing Corporations
(1)

Cooperation with Farmers

(2)

Existing Problems of Benefit Link Model

(3)

Suggestions to Optimize Benefit Link Model

3.5 Circulation Links of Modern Agriculture Products
3.5.1 Major Logistics Models of Agricultural Products in China
(1)

Trans-regional Agricultural Products Logistics Model

(2)

Regional Agricultural Products Logistics Model

(3)

Transformation Agricultural Products Logistics Model

(4)

Local Agricultural Products Logistics Model

(5)

Third-party Agricultural Products Logistics Model

3.5.2 Business Model of Agricultural Products Modern Logistics System
(1)

Functional Factors of Agricultural Modern Logistics

(2)

Systematization Business Model of Supply Chain

(3)

Operation and Optimal Management Strategic System

Chapter IV:Investment Value of China Modern Agricultural Industry Chain
4.1 Investment Value Overview of Modern Agricultural Industry Chain
4.1.1 Profit Structure of Modern Agricultural Industry Chain
4.1.2 Market Demand Characteristics of Modern Agricultural Industry Chain
4.2 Investment Benefit of Agricultural-Capital Supplier Chain
4.2.1 Investment Benefit of Seeding Introducing Chain
4.2.2 Investment Benefit of Pesticide Production Chain
(1)

Analysis of the Production Scale

(2)

Analysis of Input-Output Efficiency

4.2.3 Investment Benefit of Boar Introducing Chain
4.2.4 Investment Benefit of Feed Processing Chain
(1)

Analysis of the Production Scale

(2)

Analysis of Input-Output Efficiency

4.2.5 Investment Benefit of Chemical-Fertilizer Production Chain
(1)

Analysis of the Production Scale

(2)

Analysis of Input-Output Efficiency

4.3 Investment Benefit of Modern Agriculture Breeding Farm

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客观 中性 建设性
4.3.1 Analysis of Planting/Breeding Land Resource
(1)

Analysis of Breeding Grassland Resource

a.

Grassland Area Sizes in Different Types

b.

Grassland Area Sizes in Different Areas

c.

Statistics of the Grassland Productivity of Different Types

d.

Statistics of the Grassland Livestock-feeding Capacity of Different Types

(2)

Analysis of Rural Land Resource

a.

Rural Land Circulation Model

b.

Rural Land Circulation Status

4.3.2 Investment Planning of Planting/Breeding Farm
(1)

Selection Factors of Planting/Breeding Farm

(2)

Cost Calculation of Planting/Breeding Farm

(3)

Investment Status of Planting/Breeding Farm

(4)

Planning and Suggestions to Planting/Breeding Farm

4.3.3 Investment Benefit of Major Planting/Breeding Farm
(1)

Investment Benefit of Pesticide Production Base

(2)

Investment Benefit of Livestock/Poultry Factory

(3)

Investment Benefit of Feed Mill

4.4 Investment Benefit of Agricultural Products Processing Chain
4.4.1 Operation Benefit of Agricultural Products Processing Industry
(1)

Corporations Scale and Structure of Agricultural Products Processing

(2)

Output Value Scale and Structure of Agricultural Products Processing

(3)

Revenue Scale and Structure of Agricultural Products Processing

(4)

Profit Scale and Structure of Agricultural Products Processing

4.4.2 Investment Value of Agricultural Product Segment Market
(1)

Investment Value of Grain Processing Market

(2)

Investment Value of Oil Plants Processing Market

(3)

Investment Value of Fruit Processing Market

(4)

Investment Value of Vegetable Processing Market

(5)

Investment Value of Tobacco Processing Market

(6)

Investment Value of Tea Processing Market

(7)

Investment Value of Meat Product Processing Market

(8)

Investment Value of Aquatic Product Processing Market

4.5 Investment Value of Agricultural Products Circulation Chain
4.5.1 Entry and Exit Barriers of the Industry
(1)

Policy Barrier of Agricultural Products Circulation Industry

(2)

Technology Barrier of Agricultural Products Circulation Industry

(3)

Capital Barrier of Agricultural Products Circulation Industry

(4)

Other Barriers of Agricultural Products Circulation Industry

4.5.2 Investment Benefit of Agricultural Products Circulation Chain
Chapter V:Business Model of China Modern Agricultural Industry Chain
5.1 Integrated Framework of Modern Agricultural Industry Chain
5.1.1 Construction Main Body of Modern Agricultural Industry Chain
5.1.2 Composition Factors of Modern Agricultural Industry Chain

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客观 中性 建设性
5.1.3 Construction Ways of Modern Agricultural Industry Chain
5.2 Integrated Model of Modern Agricultural Industry Chain
5.2.1 Completed Vertical Integration Contract Model
5.2.2 Uncompleted Vertical Integration Contract Model
5.2.3 Farm-Industry-Commerce Comprehensive Development Model
5.2.4 Trinity Comprehensive Development Model
5.3 Operation of Modern Agriculture Vertical Integration
5.3.1 Distribution of Typical Industrial Corporations
5.3.2 Condition of Corporations' Vertical Integration
5.3.3 Vertical Integration Risks of the Industry Chain
5.3.4 Vertical Integration Risk Avoidance of the Corporations
5.3.5 Linkage Optimization of Modern Agricultural Industry Chain
5.4 Cases Study of Foreign Modern Agricultural Industry Chain
5.4.1 Industry Chain Model of ADM Company
(1)

Industry Chain Development Progress of the Company

(2)

Industry Chain Profit Distribution of the Company

(3)

Integration Structure of the Company

(4)

Industry Chain Business Model of the Company

a.

Profit Model of the Company

b.

Marketing Model of the Company

c.

Financing Model of the Company

d.

Expanding Model of the Company

5.4.2 Industry Chain Model of Bungay Company
(1) Industry Chain Development Progress of the Company
(2) Industry Chain Profit Distribution of the Company
(3) Integration Structure of the Company
(4) Industry Chain Business Model of the Company
a. Profit Model of the Company
b. Marketing Model of the Company
c. Financing Model of the Company
d. Expanding Model of the Company
5.4.3 Industry Chain Model of Gargill Company
(1) Industry Chain Development Progress of the Company
(2) Industry Chain Profit Distribution of the Company
(3) Integration Structure of the Company
(4) Industry Chain Business Model of the Company
a. Profit Model of the Company
b. Marketing Model of the Company
c. Financing Model of the Company
d. Expanding Model of the Company
5.4.4 Industry Chain Model of Louis Dreyfus
(1) Industry Chain Development Progress of the Company
(2) Industry Chain Profit Distribution of the Company
(3) Integration Structure of the Company
(4) Industry Chain Business Model of the Company
a. Profit Model of the Company

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客观 中性 建设性
b. Marketing Model of the Company
c. Financing Model of the Company
d. Expanding Model of the Company
5.4.5 Industry Chain Model of Tyson Foods
(1) Industry Chain Development Progress of the Company
(2) Industry Chain Profit Distribution of the Company
(3) Integration Structure of the Company
(4) Industry Chain Business Model of the Company
a. Profit Model of the Company
b. Marketing Model of the Company
c. Financing Model of the Company
d. Expanding Model of the Company
5.5 Cases Study of China Modern Agricultural Industry Chain
5.5.1 Industry Chain Model of COFCO
(1)

Major Financial Data of COFCO

(2)

Competitors of COFCO

(3)

Advantages of COFCO

(4)

Integration Dilemma of COFCO

(5)

Strategy Model of COFCO

a. Profit Model of the Company
b. Marketing Model of the Company
c. Financing Model of the Company
d. Expanding Model of the Company
5.5.2 Industry Chain Model of New Hope Group
(1) Major Financial Data of NEW HOPE GROUP
(2) Competitors of NEW HOPE GROUP
(3) Advantages of NEW HOPE GROUP
(4) Integration Dilemma of NEW HOPE GROUP
(5) Strategy Model of NEW HOPE GROUP
a. Profit Model of the Company
b. Marketing Model of the Company
c. Financing Model of the Company
d. Expanding Model of the Company
5.6 Characteristics of the Business Model of other Corporations
5.6.1 Cases Study of Dairy Product Industry Chain
(1)

Characteristics of Milk Breeding Cooperation Model

(2)

Industry Chain Operation Characteristics of Mengniu Dairy

(3)

Industry Chain Operation Characteristics of Erie

5.6.2 Cases Study of Meat and Egg Processing Industry Chain
(1)

Industry Chain Operation Characteristics of Sunner Group

(2)

Industry Chain Operation Characteristics of Shineway Group

(3)

Industry Chain Operation Characteristics of Beijing DQY Agriculture Technology CO. Ltd.

5.6.3 Operation Characteristics of Fruit and Vegetable Processing Industry Chain
(1)

Operation Characteristics of the Green Ecological Chain of Huiyuan Group

(2)

Characteristics of Vegetable Planting Model of China Linong Group

5.7 Business Model of other Industrial Capitals

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客观 中性 建设性
5.7.1 Agricultural Business Model of Lenovo Group
5.7.2 Agricultural Business Model of Netease Group
5.8

Unsuccessful Expanding Cases Study of the Corporations' Industry Chain

5.8.1 Unsuccessful Expanding Case Study of the Industry Chain of San Jiu Medicine Group
5.8.2 Unsuccessful Expanding Case Study of the Industry Chain of Delong System
Chapter VI:Competitive Structure and Investment Capital of China Modern Agriculture
6.1 Competitive Structure of Modern Agricultural Industry Chains
6.1.1 Competitive Structure of Agricultural-Capital Supply Chain
(1)

Scale Concentration Ratio of Agricultural-Capital Supply Chain

(2)

Brand Concentration Ratio of Agricultural-Capital Supply Chain

(3)

Merger and Reconstruction of Agricultural-Capital Suppliers

6.1.2 Competitive Structure of Agricultural Planting and Breeding Chain
(1) Scale Concentration Ratio of Agricultural Planting and Breeding Chain
(2) Brand Concentration Ratio of Agricultural Planting and Breeding Chain
(3) Merger and Reconstruction of Agricultural Planting and Breeding Corporations
6.1.3 Competitive Structure of Agricultural Products Processing Chain
(1) Scale Concentration Ratio of Agricultural Products Processing Chain
(2) Brand Concentration Ratio of Agricultural Products Processing Chain
(3) Merger and Reconstruction of Agricultural Products Processing Corporations
6.1.4 Competitive Structure of Agricultural Products Circulation Chain
(1) Scale Concentration Ratio of Agricultural Products Circulation Chain
(2) Brand Concentration Ratio of Agricultural Products Circulation Chain
(3) Merger and Reconstruction of Agricultural Products Circulation Corporations
6.2 VC/PE Capital Investment of Modern Agriculture
6.2.1 Raising Overview of Modern Agriculture Funds
6.2.2 Raising Scale of Modern Agriculture Funds
6.2.3 VC/PE Financing Status of the Corporations
6.2.4 Investment Distribution of VC/PE Capita to the Industry Chain
6.2.5 Investment Advantages and Disadvantages of VC/PE Capita
6.2.6 Investment Trend of VC/PE Modern Agriculture
6.3 Investment of Other Industrial Capitals
6.3.1 Investment Distribution of Other Industrial Capitals
6.3.2 Investment Advantages of Other Industrial Capitals
6.3.3 Investment Scale of Other Industrial Capitals
6.3.4 Investment Trend of Other Industrial Capitals
Chapter Ⅶ:Strategic Business Model of China Modern Agriculture
7.1 Analysis of Modern Agriculture Channel Constructing Model
7.1.1 Chain Retailing Store Business Model
7.1.2 Regional Multi-type Retailing Channel Model
7.1.3 Channel Integration Business Model
7.1.4 Agricultural Product Marketing Channel Models in America and Japan
(1)

Agricultural Product Marketing Channel Models in America

(2)

Agricultural Product Marketing Channel Models in Japan

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客观 中性 建设性
7.2 Marketing and Promotion Model of Modern Agriculture
7.2.1 Analysis of Agricultural Product Network Marketing Model
(1)

Construction of Agricultural Product Network Marketing Channels

(2)

Agricultural Product Network Marketing Model

7.2.2 Analysis of Agricultural Product Entity Marketing Model
7.2.3 Online-Offline Marketing Model of Agricultural Products
7.2.4 Marketing and Promotion Cases Study of Mengniu Group
(1)

Marketing Costs and Benefit of Mengniu Group

(2)

Marketing Strategies of Mengniu Group

a.

STP Analysis

b.

4PS Strategy

7.3 Strategy Model of Modern Agriculture Branded Corporations
7.3.1 Brand Strategy of Foreign Agricultural Product Corporations
7.3.2 Model Construction of China Branded Agricultural Product Corporations
(1)

Model Basics of Branded Corporations' Strategy

(2)

Leading System of Branded Corporations' Strategy

(3)

Primary Factors of Branded Corporations' Strategy

(4)

Technology Motivation of Branded Corporations' Strategy

(5)

Implementation Ways of Branded Corporations' Strategy

7.4 Financial Service Model of Modern Agricultural Industry Chain
7.4.1 Park-leading Industry Chain Financing
7.4.2 Government-leading Industry Chain Financing
7.4.3 Core-corporation-leading Industry Chain Financing
7.4.4 Financing Efficiency of Agricultural Industry
7.4.5 Existing Financing Problems to Agricultural Industry
7.5 Vertical Integration of Modern Agriculture
7.5.1 Operation of Corporations' Expanding Capital
7.5.2 Operation of Corporations' Contraction Capital
7.5.3 Operation of Corporations' Connotative Capital
7.5.4 Operation of Corporations' Extension Capital
Chapter VIII : Development Trend and Investment Planning of the Business Model of China Modern
Agriculture
8.1 Integration Trend of the Upstream and Downstream Industry Chain
8.1.1 Merger and Integration Trend of Upstream Industry Chain
8.1.2 Merger and Integration Trend of Downstream Industry Chain
8.1.3 Development Trend of Modern Agricultural Industry Chain
8.2 Development Trend of Modern Agriculture Business Model
8.2.1 Business Model to Adapt the Changing Macro-Economic
8.2.2 Business Model to Adapt the Changing Policies
8.2.3 Business Model to Adapt the Changing Market Competition
8.2.4 Business Model to Adapt the Changing Consumption Demand
8.2.5 Business Model to Adapt the Corporations' Development
8.3 Investment Planning of Modern Agricultural Industry Chain
8.3.1 Investment Planning of Modern Agricultural Industry Chains

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客观 中性 建设性
8.3.2 Regional Investment Planning of Modern Agricultural Industry Chain
8.3.3 Investment Planning of the Industry Chains in Different Capital Scales
By Qianzhan Intelligence
Website: http://en.qianzhan.com/
Tel:+86 0755 33220413
Email us: carter@qianzhan.com.cn

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客观 中性 建设性

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China modern agriculture business model and industrial chain investment strategy report, 2013 2017

  • 1. 业 紧固件制造行 2011 版 China Modern Agriculture Business Model and Industrial Chain Investment Strategy Report, 2013-2017 No comprehensive trend forecast, no gain. (Help you to discover the unsatisfied market need of modern agriculture, and explicit the development trend and prospect.) 前 瞻 服 务 热 线 : 800-8306390 800-8306395 400-0687188 service@qianzhan.com 传 真 : 0755-82940718
  • 2. Preface Key for corporations to success is that whether they are able to capture the demand before the demand takes shape. The outstanding corporations would prefer to spend great efforts in seeking the current demand, potential need and new requirement of the industry. The model of modern agricultural industry chain is different from that of traditional agricultural industry chain. It is a business model core as products, aim as food safety, construction as consumers’ demand and maximization of economic benefit. Competition of Modern Agriculture is more and more fierce. In the meantime, merger and capital operation among large modern agriculture corporations are ever frequent. And the outstanding modern agriculture corporations in China are placing more importance on the research of the industry market, especially the depth research of industry development environment and customers. Accordingly, many splendid domestic corporations are springing up and become leaders in modern agriculture gradually! Most of the current researching data only focused on agricultural industrialization while Forward Business Intelligence Co., Ltd. would provide prudent investment solution to agricultural dilemma basing on agricultural industry chain. Basing on the market data of Modern Agriculture market, which tracked and collected by Forward in long-term, and applying the international scientific analysis model, this report provides you an overall analysis system in the height of the whole industry comprehensively and accurately. This report mainly contains the following aspects: development background of modern agriculture; construction benefit and limitation of agricultural industry chain; market targets of modern agriculture; operation of modern agriculture business; business model of the whole industrial chain; investment suggestions to the industry chains; capital and vc/pe capital of the industry; development trend forecast and planning of modern agriculture industry chain. Meanwhile, the comprehensive and detailed data about nonwoven industry in current 5 years is contained. In this way, it will help you to maintain the market trend and industry development comprehensively and accurately. The most significant features of this report are perceptiveness and timeliness. It gives a prudent analysis and forecast of modern agriculture according to the industry development track and Forward’s years of practical experience. In conclusion, it is a significant report to learn about the latest development trend, grab market opportunities, and make correct marketing decision and explicit corporations’ development trend for all modern agriculture corporations, R&D institutes, VC/PE capital. Besides, it is the first heavyweight report to give a comprehensive and systematic analysis about the upstream and downstream industrial chain, as well as key corporations in modern agriculture. Here, we would like to express our sincere gratitude to Ministry of Agriculture, State Information Center, Bureau of Statistics of China, General Administration of Customs, International Information Research Institute, Chinese Academy of International Trade and Economic Cooperation, Tsinghua University Library and Development Research Center of the State Council, for their great support when we conduct this report! Notice: All the market data, especially corporations' ranking data in the report, only for business reference. Please do not take the data for enterprise publicity. Thank you! Or Forward shall not take any responsibility for any consequences! Special Notes: Neglecting the subtle signals of dramatically changing external environment, and untimely update strategies along with the changing environment will lead to the loss of competition advantages. The www.qianzhan.com -2- 客观 中性 建设性
  • 3. successful corporations will keep a scientific analysis upon the external environment before making their significant operational strategies! Forward Business Intelligence sincerely wishes every ambitious corporation can make a significant operational strategy, effectively avoid the industry risks and gain the continuous success! Forward Business Intelligence Co., Ltd. Industry Research Center Research Team of Modern Agriculture www.qianzhan.com -3- 客观 中性 建设性
  • 4. CONTENTS Chapter I:Development Background and Stages of China Modern Agriculture 1.1 Researching Range of Modern Agricultural Industry Chain 1.1.1 Core Profit of the Industry Chain 1.1.2 Business Cycle of Modern Agriculture 1.1.3 Major Researching Product Category 1.1.4 Distribution of Major Industry Chains 1.2 Investment Background of Modern Agriculture Integration 1.2.1 Land Circulation and Concentration in Large Scale (1) System and Form of Land Circulation and Concentration in Large Scale (2) Land Circulation in Rural Area 1.2.2 Relevant Supporting Policies to Agriculture (1) Development Planning of China Modern Agriculture (2) Government No.1 Documents in Current Years (3) Analysis of Relevant Financial Subsidy Policy 1.2.3 Hi-tech Agriculture Causes Attention of Other Industries 1.2.4 Internationalization Degree of Agricultural Economy is Increased 1.3 Investment and Development Dilemma of Agricultural Industry Chain 1.3.1 Dual Defective Market of Agricultural Industry Chain 1.3.2 Balance in Low Level for Agricultural Industry Chain 1.3.3 Non-equivalent Market Forces 1.3.4 "Malfunction" of Agricultural Industry Chain 1.4 Efficiency of Modern Agricultural Industry Chain Model 1.4.1 Synergistic Effect of the Industry Chain 1.4.2 Analysis of Corporations' Cost-Benefit 1.4.3 Analysis of Food Safety Benefit 1.5 Limitation of Modern Agricultural Industry Chain Model 1.5.1 Limitation of Industrial Phase-Applicability 1.5.2 Limitation of Long-term Development Strategy 1.5.3 Limitation of Product Brand Positioning 1.5.4 Nature of the Industry Chain Model 1.6 Investment Barriers of Modern Agriculture Integration 1.6.1 Entry Barriers of Modern Agriculture (1) Capital Barrier (2) Network Barrier (3) Brand Reputation Barrier (4) Management Capability Barrier 1.6.2 Exit Barrier of Modern Agriculture Chapter II:Analysis of China Modern Agriculture Segment Market 2.1 Prospects of Modern Agriculture Segment Market 2.1.1 Investment Prospects of Planting Industry (1) Planting Area Forecast of Planting Industry (2) Production Forecast of Major Planting Industry www.qianzhan.com -4- 客观 中性 建设性
  • 5. a. Production Forecast of Food Crop b. Production Forecast of Commercial Crop (3) Cost Benefit of Planting Industry (4) Development Trend of Planting Industry (5) Investment Focuses of the Segment Market 2.1.2 Investment Prospects of Poultry Industry (1) Production Scale Forecast of Poultry Industry (2) Consumption Scale Forecast of Poultry Industry (3) Profit Status of Poultry Industry (4) Development Trend of Poultry Industry (5) Investment Focuses of the Segment Market 2.1.3 Investment Prospects of Livestock Cultivation Industry (1) Production Scale Forecast of Livestock Cultivation Industry (2) Consumption Scale Forecast of Major Meat Products a. Forecast of Pork Consumption Scale b. Forecast of Beef Consumption Scale c. Forecast of Mutton Consumption Scale (3) Profit Status of Livestock Cultivation Industry (4) Development Trend of Livestock Cultivation Industry (5) Investment Focuses of the Segment Market 2.1.4 Investment Prospects of Aquaculture Industry (1) Production Scale Forecast of Aquaculture Industry (2) Consumption Scale Forecast of Aquaculture Industry (3) Profit Status of Aquaculture Industry (4) Development Trend of Aquaculture Industry (5) Investment Focuses of the Segment Market 2.2 Positioning of Quality Safety Food Market 2.2.1 Positioning of Organic Food Market (1) Competitiveness of Organic Food Products (2) Difference of Organic Food Products (3) Major Target Market of Organic Food (4) Market Demanding Characteristics of Organic Food (5) Input-Output Efficiency of Organic Food 2.2.2 Positioning of Green Food Market (1) Competitiveness of Green Food Products (2) Difference of Green Food Products (3) Major Target Market of Green Food (4) Market Demanding Characteristics of Green Food (5) Input-Output Efficiency of Green Food 2.2.3 Positioning of Pollution-free Food Market (1) Competitiveness of Pollution-free Food Products (2) Difference of Pollution-free Food Products (3) Major Target Market of Pollution-free Food (4) Market Demanding Characteristics of Pollution-free Food (5) Input-Output Efficiency of Pollution-free Food 2.2.4 Positioning of General Food Market www.qianzhan.com -5- 客观 中性 建设性
  • 6. (1) Competitiveness of General Food Products (2) Difference of General Food Products (3) Major Target Market of General Food (4) Market Demanding Characteristics of General Food (5) Input-Output Efficiency of General Food Chapter III:Independent Business Unit Model of China Modern Agriculture 3.1 Upstream and Downstream of Modern Agricultural Industry 3.1.1 Briefing of Modern Agricultural Industry Chain 3.1.2 Status of Modern Agricultural Industry Chain 3.2 Agricultural-capital Supplier Chain of Modern Agriculture 3.2.1 Comparison of the Agricultural-capital Chain Model with Different Main Bodies (1) Postal-Service Agricultural-capital Chain Model (2) Manufacturing-Enterprise Agricultural-capital Chain Model (3) Distributing-Business Agricultural-capital Chain Model (4) Supply-and-Marketing-Cooperative Agricultural-capital Chain Model 3.2.2 Comparison of the Agricultural-capital Chain Model with Different Commercial Activities (1) Regular Chain Model (2) Franchise Chain Model (3) Free Chain Model 3.2.3 Analysis of Typical Agricultural-capital Chain Business Model (1) Splendid Villages Model (2) Suzhou Farmer Chain Model (3) Zhongcheng National Chain Model (4) Worunde Model 3.3 Production Chain of Modern Agriculture Products 3.3.1 Production Model of Agricultural Products in China (1) Shortages of Traditional Production Model of Agricultural Products (2) New Production Model of Agricultural Products (3) Production Model of Eco-Agricultural Products 3.3.2 Production Model of Modern Agriculture Products in the World (1) Industrialized Operation Model of European Countries (2) Farmer Modern Agriculture Model of Immigrant Countries (3) Small-sized Family Planting and Breeding Model in Asia (4) Modern Equipment Facility Intensive Production Model 3.3.3 Cooperation Model of Field Management Food Chain (1) Operation Process of Food Chain Cooperative Model (2) Safety Efficiency of Food Chain Cooperative Model (3) Business Benefit of Food Chain Cooperative Model 3.3.4 Comparison of the Business Benefit of Poultry Aquaculture Model (1) Poultry Aquaculture Model at Home and Abroad (2) Benefit Comparison of Different Poultry Aquaculture Models (3) Innovation and Trend of Poultry Aquaculture Model 3.3.5 Comparison of the Business Benefit of Livestock Aquaculture Model 3.3.6 Netease Third-Generation Pig Raising Model www.qianzhan.com -6- 客观 中性 建设性
  • 7. (1) Technology Trend of Netease Pig Raising Model (2) Construction Planning of Netease Pig Raising Farm (3) Prospects of Third-Generation Pig Raising Model 3.4 Processing Chain of Modern Agriculture Products 3.4.1 Agricultural Products Processing Industry Cluster Model (1) Resource-oriented Agricultural Products Processing Industry Cluster Model (2) Chain-oriented Agricultural Products Processing Industry Cluster Model (3) Circular Agricultural Products Processing Industry Cluster Model 3.4.2 Strategic Models of Agricultural Products Processing Corporations (1) Market-leading Strategic Model (2) Regional Fixed-pattern Strategic Model (3) Capacity-limitation Strategic Model 3.4.3 Benefit Link Model of Fuling Mustard Tuber Processing Corporations (1) Cooperation with Farmers (2) Existing Problems of Benefit Link Model (3) Suggestions to Optimize Benefit Link Model 3.5 Circulation Links of Modern Agriculture Products 3.5.1 Major Logistics Models of Agricultural Products in China (1) Trans-regional Agricultural Products Logistics Model (2) Regional Agricultural Products Logistics Model (3) Transformation Agricultural Products Logistics Model (4) Local Agricultural Products Logistics Model (5) Third-party Agricultural Products Logistics Model 3.5.2 Business Model of Agricultural Products Modern Logistics System (1) Functional Factors of Agricultural Modern Logistics (2) Systematization Business Model of Supply Chain (3) Operation and Optimal Management Strategic System Chapter IV:Investment Value of China Modern Agricultural Industry Chain 4.1 Investment Value Overview of Modern Agricultural Industry Chain 4.1.1 Profit Structure of Modern Agricultural Industry Chain 4.1.2 Market Demand Characteristics of Modern Agricultural Industry Chain 4.2 Investment Benefit of Agricultural-Capital Supplier Chain 4.2.1 Investment Benefit of Seeding Introducing Chain 4.2.2 Investment Benefit of Pesticide Production Chain (1) Analysis of the Production Scale (2) Analysis of Input-Output Efficiency 4.2.3 Investment Benefit of Boar Introducing Chain 4.2.4 Investment Benefit of Feed Processing Chain (1) Analysis of the Production Scale (2) Analysis of Input-Output Efficiency 4.2.5 Investment Benefit of Chemical-Fertilizer Production Chain (1) Analysis of the Production Scale (2) Analysis of Input-Output Efficiency 4.3 Investment Benefit of Modern Agriculture Breeding Farm www.qianzhan.com -7- 客观 中性 建设性
  • 8. 4.3.1 Analysis of Planting/Breeding Land Resource (1) Analysis of Breeding Grassland Resource a. Grassland Area Sizes in Different Types b. Grassland Area Sizes in Different Areas c. Statistics of the Grassland Productivity of Different Types d. Statistics of the Grassland Livestock-feeding Capacity of Different Types (2) Analysis of Rural Land Resource a. Rural Land Circulation Model b. Rural Land Circulation Status 4.3.2 Investment Planning of Planting/Breeding Farm (1) Selection Factors of Planting/Breeding Farm (2) Cost Calculation of Planting/Breeding Farm (3) Investment Status of Planting/Breeding Farm (4) Planning and Suggestions to Planting/Breeding Farm 4.3.3 Investment Benefit of Major Planting/Breeding Farm (1) Investment Benefit of Pesticide Production Base (2) Investment Benefit of Livestock/Poultry Factory (3) Investment Benefit of Feed Mill 4.4 Investment Benefit of Agricultural Products Processing Chain 4.4.1 Operation Benefit of Agricultural Products Processing Industry (1) Corporations Scale and Structure of Agricultural Products Processing (2) Output Value Scale and Structure of Agricultural Products Processing (3) Revenue Scale and Structure of Agricultural Products Processing (4) Profit Scale and Structure of Agricultural Products Processing 4.4.2 Investment Value of Agricultural Product Segment Market (1) Investment Value of Grain Processing Market (2) Investment Value of Oil Plants Processing Market (3) Investment Value of Fruit Processing Market (4) Investment Value of Vegetable Processing Market (5) Investment Value of Tobacco Processing Market (6) Investment Value of Tea Processing Market (7) Investment Value of Meat Product Processing Market (8) Investment Value of Aquatic Product Processing Market 4.5 Investment Value of Agricultural Products Circulation Chain 4.5.1 Entry and Exit Barriers of the Industry (1) Policy Barrier of Agricultural Products Circulation Industry (2) Technology Barrier of Agricultural Products Circulation Industry (3) Capital Barrier of Agricultural Products Circulation Industry (4) Other Barriers of Agricultural Products Circulation Industry 4.5.2 Investment Benefit of Agricultural Products Circulation Chain Chapter V:Business Model of China Modern Agricultural Industry Chain 5.1 Integrated Framework of Modern Agricultural Industry Chain 5.1.1 Construction Main Body of Modern Agricultural Industry Chain 5.1.2 Composition Factors of Modern Agricultural Industry Chain www.qianzhan.com -8- 客观 中性 建设性
  • 9. 5.1.3 Construction Ways of Modern Agricultural Industry Chain 5.2 Integrated Model of Modern Agricultural Industry Chain 5.2.1 Completed Vertical Integration Contract Model 5.2.2 Uncompleted Vertical Integration Contract Model 5.2.3 Farm-Industry-Commerce Comprehensive Development Model 5.2.4 Trinity Comprehensive Development Model 5.3 Operation of Modern Agriculture Vertical Integration 5.3.1 Distribution of Typical Industrial Corporations 5.3.2 Condition of Corporations' Vertical Integration 5.3.3 Vertical Integration Risks of the Industry Chain 5.3.4 Vertical Integration Risk Avoidance of the Corporations 5.3.5 Linkage Optimization of Modern Agricultural Industry Chain 5.4 Cases Study of Foreign Modern Agricultural Industry Chain 5.4.1 Industry Chain Model of ADM Company (1) Industry Chain Development Progress of the Company (2) Industry Chain Profit Distribution of the Company (3) Integration Structure of the Company (4) Industry Chain Business Model of the Company a. Profit Model of the Company b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.4.2 Industry Chain Model of Bungay Company (1) Industry Chain Development Progress of the Company (2) Industry Chain Profit Distribution of the Company (3) Integration Structure of the Company (4) Industry Chain Business Model of the Company a. Profit Model of the Company b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.4.3 Industry Chain Model of Gargill Company (1) Industry Chain Development Progress of the Company (2) Industry Chain Profit Distribution of the Company (3) Integration Structure of the Company (4) Industry Chain Business Model of the Company a. Profit Model of the Company b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.4.4 Industry Chain Model of Louis Dreyfus (1) Industry Chain Development Progress of the Company (2) Industry Chain Profit Distribution of the Company (3) Integration Structure of the Company (4) Industry Chain Business Model of the Company a. Profit Model of the Company www.qianzhan.com -9- 客观 中性 建设性
  • 10. b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.4.5 Industry Chain Model of Tyson Foods (1) Industry Chain Development Progress of the Company (2) Industry Chain Profit Distribution of the Company (3) Integration Structure of the Company (4) Industry Chain Business Model of the Company a. Profit Model of the Company b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.5 Cases Study of China Modern Agricultural Industry Chain 5.5.1 Industry Chain Model of COFCO (1) Major Financial Data of COFCO (2) Competitors of COFCO (3) Advantages of COFCO (4) Integration Dilemma of COFCO (5) Strategy Model of COFCO a. Profit Model of the Company b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.5.2 Industry Chain Model of New Hope Group (1) Major Financial Data of NEW HOPE GROUP (2) Competitors of NEW HOPE GROUP (3) Advantages of NEW HOPE GROUP (4) Integration Dilemma of NEW HOPE GROUP (5) Strategy Model of NEW HOPE GROUP a. Profit Model of the Company b. Marketing Model of the Company c. Financing Model of the Company d. Expanding Model of the Company 5.6 Characteristics of the Business Model of other Corporations 5.6.1 Cases Study of Dairy Product Industry Chain (1) Characteristics of Milk Breeding Cooperation Model (2) Industry Chain Operation Characteristics of Mengniu Dairy (3) Industry Chain Operation Characteristics of Erie 5.6.2 Cases Study of Meat and Egg Processing Industry Chain (1) Industry Chain Operation Characteristics of Sunner Group (2) Industry Chain Operation Characteristics of Shineway Group (3) Industry Chain Operation Characteristics of Beijing DQY Agriculture Technology CO. Ltd. 5.6.3 Operation Characteristics of Fruit and Vegetable Processing Industry Chain (1) Operation Characteristics of the Green Ecological Chain of Huiyuan Group (2) Characteristics of Vegetable Planting Model of China Linong Group 5.7 Business Model of other Industrial Capitals www.qianzhan.com - 10 - 客观 中性 建设性
  • 11. 5.7.1 Agricultural Business Model of Lenovo Group 5.7.2 Agricultural Business Model of Netease Group 5.8 Unsuccessful Expanding Cases Study of the Corporations' Industry Chain 5.8.1 Unsuccessful Expanding Case Study of the Industry Chain of San Jiu Medicine Group 5.8.2 Unsuccessful Expanding Case Study of the Industry Chain of Delong System Chapter VI:Competitive Structure and Investment Capital of China Modern Agriculture 6.1 Competitive Structure of Modern Agricultural Industry Chains 6.1.1 Competitive Structure of Agricultural-Capital Supply Chain (1) Scale Concentration Ratio of Agricultural-Capital Supply Chain (2) Brand Concentration Ratio of Agricultural-Capital Supply Chain (3) Merger and Reconstruction of Agricultural-Capital Suppliers 6.1.2 Competitive Structure of Agricultural Planting and Breeding Chain (1) Scale Concentration Ratio of Agricultural Planting and Breeding Chain (2) Brand Concentration Ratio of Agricultural Planting and Breeding Chain (3) Merger and Reconstruction of Agricultural Planting and Breeding Corporations 6.1.3 Competitive Structure of Agricultural Products Processing Chain (1) Scale Concentration Ratio of Agricultural Products Processing Chain (2) Brand Concentration Ratio of Agricultural Products Processing Chain (3) Merger and Reconstruction of Agricultural Products Processing Corporations 6.1.4 Competitive Structure of Agricultural Products Circulation Chain (1) Scale Concentration Ratio of Agricultural Products Circulation Chain (2) Brand Concentration Ratio of Agricultural Products Circulation Chain (3) Merger and Reconstruction of Agricultural Products Circulation Corporations 6.2 VC/PE Capital Investment of Modern Agriculture 6.2.1 Raising Overview of Modern Agriculture Funds 6.2.2 Raising Scale of Modern Agriculture Funds 6.2.3 VC/PE Financing Status of the Corporations 6.2.4 Investment Distribution of VC/PE Capita to the Industry Chain 6.2.5 Investment Advantages and Disadvantages of VC/PE Capita 6.2.6 Investment Trend of VC/PE Modern Agriculture 6.3 Investment of Other Industrial Capitals 6.3.1 Investment Distribution of Other Industrial Capitals 6.3.2 Investment Advantages of Other Industrial Capitals 6.3.3 Investment Scale of Other Industrial Capitals 6.3.4 Investment Trend of Other Industrial Capitals Chapter Ⅶ:Strategic Business Model of China Modern Agriculture 7.1 Analysis of Modern Agriculture Channel Constructing Model 7.1.1 Chain Retailing Store Business Model 7.1.2 Regional Multi-type Retailing Channel Model 7.1.3 Channel Integration Business Model 7.1.4 Agricultural Product Marketing Channel Models in America and Japan (1) Agricultural Product Marketing Channel Models in America (2) Agricultural Product Marketing Channel Models in Japan www.qianzhan.com - 11 - 客观 中性 建设性
  • 12. 7.2 Marketing and Promotion Model of Modern Agriculture 7.2.1 Analysis of Agricultural Product Network Marketing Model (1) Construction of Agricultural Product Network Marketing Channels (2) Agricultural Product Network Marketing Model 7.2.2 Analysis of Agricultural Product Entity Marketing Model 7.2.3 Online-Offline Marketing Model of Agricultural Products 7.2.4 Marketing and Promotion Cases Study of Mengniu Group (1) Marketing Costs and Benefit of Mengniu Group (2) Marketing Strategies of Mengniu Group a. STP Analysis b. 4PS Strategy 7.3 Strategy Model of Modern Agriculture Branded Corporations 7.3.1 Brand Strategy of Foreign Agricultural Product Corporations 7.3.2 Model Construction of China Branded Agricultural Product Corporations (1) Model Basics of Branded Corporations' Strategy (2) Leading System of Branded Corporations' Strategy (3) Primary Factors of Branded Corporations' Strategy (4) Technology Motivation of Branded Corporations' Strategy (5) Implementation Ways of Branded Corporations' Strategy 7.4 Financial Service Model of Modern Agricultural Industry Chain 7.4.1 Park-leading Industry Chain Financing 7.4.2 Government-leading Industry Chain Financing 7.4.3 Core-corporation-leading Industry Chain Financing 7.4.4 Financing Efficiency of Agricultural Industry 7.4.5 Existing Financing Problems to Agricultural Industry 7.5 Vertical Integration of Modern Agriculture 7.5.1 Operation of Corporations' Expanding Capital 7.5.2 Operation of Corporations' Contraction Capital 7.5.3 Operation of Corporations' Connotative Capital 7.5.4 Operation of Corporations' Extension Capital Chapter VIII : Development Trend and Investment Planning of the Business Model of China Modern Agriculture 8.1 Integration Trend of the Upstream and Downstream Industry Chain 8.1.1 Merger and Integration Trend of Upstream Industry Chain 8.1.2 Merger and Integration Trend of Downstream Industry Chain 8.1.3 Development Trend of Modern Agricultural Industry Chain 8.2 Development Trend of Modern Agriculture Business Model 8.2.1 Business Model to Adapt the Changing Macro-Economic 8.2.2 Business Model to Adapt the Changing Policies 8.2.3 Business Model to Adapt the Changing Market Competition 8.2.4 Business Model to Adapt the Changing Consumption Demand 8.2.5 Business Model to Adapt the Corporations' Development 8.3 Investment Planning of Modern Agricultural Industry Chain 8.3.1 Investment Planning of Modern Agricultural Industry Chains www.qianzhan.com - 12 - 客观 中性 建设性
  • 13. 8.3.2 Regional Investment Planning of Modern Agricultural Industry Chain 8.3.3 Investment Planning of the Industry Chains in Different Capital Scales By Qianzhan Intelligence Website: http://en.qianzhan.com/ Tel:+86 0755 33220413 Email us: carter@qianzhan.com.cn www.qianzhan.com - 13 - 客观 中性 建设性