1. 2011-2015 年中国滨海旅游业市场前瞻与
投资战略规划分析报告
China Coastal Tourism Industry Market Foresight and Investment
Strategy Report, 2011-2015
前言
China borders on the west coast of pacific ocean and with a
中国濒临太平洋西岸，拥有1.8×104km
continental shoreline of 1.8×104km, a island shoreline of 1.4×104km
的大陆海岸线，1.4×104km 的海岛岸线，
岛屿6500 多个；可管辖的海域南北延伸近 and more than 6,500 islands. The administrative sea areas with the
40 个纬度，面积达300 多万km²，有中温带、 north-south extension of nearly 40 latitudes can reach more than 3
暖温带的海上景致，更有热带、
亚热带的海 million km2. China with abundant coastal tourism resources which
contain the seascape of temperate zone, warm temperate zone, tropical
洋风光，拥有丰富多样的滨海旅游资源。
近年来，中国滨海旅游业受益于滨海旅 zone and semitropics.
Current these years, benefiting from the improving technology of
游生产技术不断提高以及下游需求市场不
coastal tourism and expanding downstream market, China’s coastal
断扩大，2005-2010 年滨海旅游业以年均
15%（按可比价计算）左右的速度取得了
tourism
industry
长足发展。2010 年，我国沿海地区依托特 http://en.qianzhan.com/report/detail/355d0ab3788244d8.html§ gets a
considerable achievement with an annual growth of 15% (calculated at
色旅游资源，发展多样化旅游产品，滨海
comparable price) from 2005 to 2010. In 2010 the coastal areas
旅游业保持平稳增长，全年实现增加值
4838亿元，比2009 年增长7.9%。2010 年， develop diversified traveling products which base on the local tourism
resources with unique features. The coastal tourism keeps a stable
滨海旅游业增加值占主要海洋产业增加值
31.15%，占据海洋经济的重要地位。
growth that the year-round added value in 2010 is 483.8 billion Yuan,
中的
up 7.9% comparing with that in 2009. In 2010 the added value of
受经济社会发展水平和旅游业发展阶段
coastal tourism accounts for 31.15% of major marine industry. The
等影响，中国滨海旅游业与世界水平还有
较大差距。
这从另一方面说明，中国滨海旅 importance of the coastal tourism is significant.
游业拥有很大的发展空间和潜力。
中国越来 Affecting by the development of society, economy and tourism, gap
between China’s coastal tourism and the world’s is large. In other
越重视海洋产业的开发，为大力推进中国
words, China’s coastal tourism with enormous development space and
滨海旅游业又快又好地向前发展，一些沿
potential. China thinks more and more highly of the development of
海城市也积极大力开发滨海旅游资源，制
marine industry. In order to efficiently promote the coastal tourism
定滨海旅游业的发展规划和目标。如2011
develops in a fast and good way that some coastal cities actively
年大连旅游未来定位为“两港五中心”，向
“世界滨海旅游名城”迈步发展；茂名市将
develop the coastal tourism resources and make related development
plans and targets. For example, Dalian tourist is in the positioning of
在“十二五”期间推进国家级滨海旅游产业
“two harbors and five centers” which trend for “international famous
试验区建设，将茂名建设成为南中国最美
丽、最具魅力的滨海旅游目的地城市之一。 coastal tourist city” in 2010; Maoming City will construct the
根据中国总体经济持续增长发展态势预 experimental area for national coastal tourism during the “twelfth five
测，中国未来旅游业发展同样会持续增长， years” which aims to turn the city into a most beautiful and charming
coastal tourist city in south China.
而滨海旅游未来无论是资源利用深度或是

2. 品味等级层次都必然进一步得到拓展。
可以 According to China’s overall constant growth of economy, the tourism
in China will obtain a same growth as well. And the coastal tourism
预见，不远的将来中国将会涌现出更多更
will be further extended either in resource using or grade level. It can
好的海滨度假旅游目的地，中国滨海旅游
be inferred that there will be more and better coastal tourist places in
业有着光明而广阔的发展前景。
本报告在撰写过程中得到了国家海洋局、 near future. China’s coastal tourism industry with a bright and broad
国家旅游局、国家经济信息中心、国家统计 prospect.
局、
海关总署、
国际信息研究所、
中国商务部 Here, we’d like to express our sincere gratitude to State Oceanography
研究院、
清华大学图书馆以及国务院发展研 Bureau, National Tourism Administration, National Statistics Bureau
究中心市场经济研究所、
北京菁华前瞻市场 of China, International Information Institute, General Administration
of Customs, National Institute of the Ministry of Commerce, National
研究中心等机构的大力支持，在此我们表
Tsing Hua University Library, Institute of Market Economy of the
示特别感谢！
特别说明：本报告中的大量市场数据， State Council Development Research Center, and Beijing Qinghua
Forward Market Research Center, etc. Thank you so much!
特别是企业排名数据，仅供企业作经营参
考用，望客户不要用于企业广告排名比较。 Notice: all the market data, especially the corporation list data in this
report is only for business reference. Please don’t take the data for
否则，由此产生的一切后果前瞻资讯将不
enterprise publicity. Thank you! Or Forward shall not take any
予承担！
responsibility for any consequences!
前瞻资讯产业研究院
滨海旅游业研究小组
Forward and Intelligence Co., Ltd. Industry Research College
Research Team of Coastal Tourism Industry