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Introduction to Let's Adopt!
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Introduction to Let's Adopt!

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Building connections, improving society, saving lives. …

Building connections, improving society, saving lives.

Let's Adopt: Animal Rescue meets Social Media

Published in: Education

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  • 1. At time when ideas are created and spread differently, we change things by Leading
  • 2. Our Story It all started with a little blind dog rescued from an animal shelter; Simba… After her passing, in her honor, we decided to set up an Animal Rescue Program. We named it simply, Let’s Adopt! What follows is a real story.
  • 3. We change things by Innovating Let’s Adopt! was founded on the 8 of January 2008 by 2 people. In little over two years Let’s Adopt! has become the worlds largest animal rescue network. Thanks to the innovative use of Social Media platforms like Facebook, FriendFeed and Twitter, Let’s Adopt! has built a level of consensus and credibility previously unseen amongst any organization of its kind.
  • 4. The Myth The public face of Let’s Adopt is Viktor Larkhill, an imaginary superhero who wears a mask. Behind the mask there is more than a single volunteer. Unity is formed within the group through the mystique of one personality who is ready to take on every challenge.
  • 5. The Myth
  • 6. Creating The Buzz
  • 7. Belonging
  • 8. Belonging
  • 9. Partipation and co-operation
  • 10. Partipation and co-operation
  • 11. Other Networks
  • 12. International Expansion
  • 13. International Expansion
  • 14. The Future
  • 15. The Future
  • 16. The Future