What is Film Marketing?
• Film Marketing is the practice of promotion
and is a crucial component in getting a film
viewed by the public.
• Promotion is carried through advertising by a
particular company and can determine
whether a film is successful. This is because
the way in which a film is promoted
encourages people to watch the film.
Getting your film seen!
• The key to a successful film is getting it viewed by as many
people as possible. This can be achieved of how you get
your film seen.
• There are hundreds of films that get made every year but
not all of them end up on the big screen in cinemas such as
Cineworld and Odeon.
• In order to achieve this there is the option to enter film
festivals and competition. This way aspiring directors have a
platform to get their film watched on a big scale and by an
audience that are interested in different types of films.
Film Festival 2014
• The Bradford International Film Festival (BIFF) is a prime example
of this. BIFF is taking place at the UK National Media Museum and
has developed into one of the country’s most respected
celebrations of cinema. During this, BIFF has welcomed many
famous household names in the film making world such as Lords
Attenborough and Puttnam.
• This is an ideal way for aspiring film maker to get theirs film into
the industry as BIFF consistently showcases rising talents and have
built a prestige international reputation. This will enable film
makers to distribute their film to a wider audience.
• You can find more information here:
Other Film Festivals
• Besides BIFF there are many other film festival
where you can submit your film such as:
• The British Independent Film Festival http://www.thefilmfestivalguild.com/#!britishindependent-film-festival/ck7w
• The BFI Future Film Festival https://whatson.bfi.org.uk/Online/default.asp?BOparam:
• Sundance Film Festival - http://www.sundancelondon.com/
Benefits of Film Festivals.
• Finding a distributor. A good film will build popularity in
film festivals this will encourage respected company’s to
advertise and distribute the film.
• Exhibition. Film festival audiences contain individuals that
appreciate good film and are have a wide range of
knowledge about the film industry. Therefore, this will
allow your film to be appreciated and criticised from a
professional perspective that will better film makers and
film making experiences.
• Prizes. The majority of film festivals will have an award for
the winner, most likely money. This gives film makers the
chance to expand their budget when making another film
and will allow them to explore new and different ideas with
their new film.
Promoting your film using social
Using social media is a cheap and easy way to generate interest
from the public into a product i.e. A film.
Websites like Twitter allow individuals to tweet about their film
and can be seen by anyone. A tweet is an instant statement on
your product (film) which can make people interested.
On social networking websites like Facebook and Twitter you are
able to get a following and engage personally with your customers.
This become a unique way of selling the product (film) and allows
you to publish extra information into the film such as behind the
This form of marketing is known as ‘Word of Mouth’ and is one of
the most effective forms of marketing. This is because it shows that
individuals believe in your product, therefore the product becomes
reliable and trustworthy for other people.
Also, social networking is also a good way to know about new
upcoming events such as film festivals and competition.
• For more information into the different
types of marketing please look at the
‘Marketing a Short Film’ PowerPoint.
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