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PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
PMI Compelling Story 3
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PMI Compelling Story 3

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Effective leadership involves persuading people to make changes. Because people are hard-wired to process complex information in the form of stories rather than lists of facts, effective leaders …

Effective leadership involves persuading people to make changes. Because people are hard-wired to process complex information in the form of stories rather than lists of facts, effective leaders persuade through the telling of Compelling Stories. The most effective compelling stories follow a pattern which Don Ortner describes in this presentation.

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  • Michael Jordon and Larry Bird
  • How does your company innovate? What competitive advantages does your company have?
  • Note: compelling stories are almost always about group achievements.
  • John Roebling, Washington Roebling, and Emily Warren RoeblingOpened on May 24, 1883
  • Transcript

    • 1. Once upon a time . . .
      a Story of
      Great Leadership
    • 2. Our Brains-Hardwired for Stories
      FACTS without stories are not relevant
    • 3. To understand people, you must understandtheir stories
    • 4. To Persuade PeopleYou mustGive them a new storyBased on their old story
    • 5. The Leader’s
      Greatest Asset
      &
      Greatest Challenge
      is
    • 6.
    • 7.
    • 8. Brains: Model Based Thinking
      Computers: Fact Based Processing
    • 9. Model
      A
      STORY
      to Describe
      Our Environment
    • 10. Mental Map: A Specific Type of Model
      Stored Here
      In Dorsal Stream
    • 11. Where’s Safety?
    • 12. Where am I relative to . . .
      The ball
      My teammates
      My opponents
      The net
      The boundaries
    • 13. Dorsal Stream Plays a Role in Conceptual Space
    • 14. Limbic System: Controls Emotions
    • 15. Fear
      Q-Leadership
      Page 15
    • 16. Strong Emotion
      Causes us to resort to our mental maps
      Our Models of the world
      EVEN WHEN THEY ARE WRONG!
    • 17. Stories are Mental Models
    • 18. Stories = Foundation of Culture
    • 19. Some Key Facts
      Our brains work on the basis of MODELS not raw fact
      Our brains are hardwired to create Mental Maps of our world
      When emotionally stressed, the limbic system takes over – causing us to work off our mental maps and often by-passing cognition
      We are hardwired to process the world in the context of stories
    • 20. SO WHAT?
    • 21. Peter Drucker
      Business has only one fundamental goal:
      Create Customers
      To do this, business has only two key activities:
      Marketing
      &
      Innovation
    • 22. Innovation
      Implementation of all significant innovation requires a project
      Companies which believe innovation creates a competitive advantage must develop project management capabilities
      To really solve a medical problem, and get to the people who need it, you cannot do it all alone. To produce a product of real value, it takes the combined, committed and organized efforts of people with a range of skills and talents..
      The Medical Device R&D Handbook by Theodore R. Kucklick
    • 23. Leadership is About Inspiring Change
    • 24. Warren Bennis
      Great Leaders Manage Meaning by creating a compelling vision (story)
    • 25. Howard Gardner
    • 26. Project Management is about implementingChange
    • 27. Project Management Definition
      The Craft
      of
      Converting Ideas
      To
      REALITY
    • 28. Change Requires Persuasion
      New ideas and innovations always encounter resistance
      Implementing new ideas requires supporters
      Leonard Bernstein
      How Much Music Does a Conductor Make?
    • 29. Project Manager Novice vs Expert
      Expert
      Novice
    • 30. Persuasion Requires a New Story
      Not just a story – a COMPELLING Story
      “We” oriented
      Positive and respectful
      Relatively simple
      Recognizes the past and common heritage
      Defines a reason to change
      Frames a new belief based on common understanding
      Creates a picture of the future
    • 31. Components of Compelling Story
      Situation: Where are we now and how did we get here?
      Gap: What is needed that we do not have?
      Solution: How will we fill the gap?
      Definition of success: What does the world look like when we are done?
    • 32. Great LeaderGreat Story Teller
      Donald Phillips in Lincoln on Leadership
      Lincoln’s Story Telling (and story creation) foundation to his success as a leader
      Created New Stories which became part of the fabric of American Life
    • 33. Gettysburg Address – Where we are & how we got here:
      Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.
      Now we are engaged in a great civil war; testing whether that nation, or any nation so conceived and dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who gave their lives that that nation might live. It is altogether fitting and proper that we should do this.
    • 34. Gettysburg Address – The problem
      But, in a larger sense, we can not dedicate – we can not consecrate – we can not hallow– this ground. The brave men, living and dead, who struggled here have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us, the living, rather to be dedicated here to the unfinished workwhich they who fought here have thus far so nobly advanced.
    • 35. Gettysburg Address- The solution
      It is rather for us to be here dedicated to the great task remaining before us – that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion– that we here highly resolve that these dead shall not have died in vain–
    • 36. Gettysburg Address – The Future State
      That this nation, under God, shall have a new birth of freedom – and that government of the people, by the people, for the people, shall not perish from the earth.
    • 37. Lincoln Created a New Mental Map
      We’re in this together
      It’s a great cause
      BUT – It’s not done yet
      We’ll renew the freedom given us by our fore-fathers
      Government of the people, by the people, for the people
    • 38. Making the Stories Work
    • 39. Speculative Questions  Innovation
      We have never _______ but
      What if . . .
      We could fly? – Wright Brothers
      Why not . . .
      Mix milk with chocolate? – Milton Hershey
      Wouldn’t it be great if . . .
      We could deliver packages around the world overnight? – Fred Smith, FedEx founder
    • 40. It’s 1870. New York (Manhattan Island) is a major metropolis. Getting across the East River to Brooklyn and Long Island requires a ferry.
      Wouldn’t it be great if . . .
      We could build a bridge the Island?
    • 41. Once Upon A Time . . .
      Start with where we are
      and
      how we got here . . .
    • 42. Childs Play and a Toy Story
      Full length animations have captured the hearts of millions. Disney has always been the standard in this area.
      The digital revolution has only begun to impact animation, but it can open up vast level of additional precision and complexity which can enrich to the story while reducing production costs.
      Disney & Pixar Collaboration to produce Toy Story
    • 43. Once upon a timeThere was a need for change . . .
      Describe what is Missing
      and what
      WE
      are going to do about it.
    • 44. Manhattan Project
      2 Leaders
      Team: 130,000
      14 Locations
      $2 billion ($22 billion today)
      3 years
      Utmost Secrecy
      Story
      Scientists can (must) play a vital effort to win the war. This weapon will win the war.
      J. Robert Oppenheimer and General Leslie Groves at Trinity test sight in July 1945
      3 years following taking over Manhattan Project
    • 45. Situation
      We have grown together such that San Francisco is now a major and successful city to be proud of.
      Gap
      This success has created a problem – our waterways are choked with ferries as people try to get into our city each day. This causes safety issues and takes considerable time.
      Solution
      Build the world’s largest suspension bridge to connect our city to the surrounding area. Make it something to be proud of like our great city.
      Future
      We will proudly speak of our iconic structure which improves efficiency and safety
      The Golden Gate Bridge Story
    • 46. Simple = Powerful
    • 47. General Dwight D. Eisenhower, June 5, 1944
      “Full victory-nothing else.”
    • 48. What is the New World Like?
      t
    • 49. Where Are We?
      Our brains work best with stories
      A Project Manager Gains Project Support through a compelling story
      Compelling Stories have 4 Components
      Situation: Where are we now and how did we get here?
      Gap: What is needed that we do not have?
      Solution: How will we fill the gap?
      Definition of success: What does the world look like when we are done?
    • 50. Once upon a time . . .
      We Created Our Future

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