Social media for business - why bother

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Why use social media for business - here to stay, complements networking and don't get left behind

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Social media for business - why bother

  1. 1. Social Media for Business Why Bother?
  2. 2. • Online Marketing & Social Media Specialist • Provides training to businesses on how to use social media and Google marketing apps • Showing how to engage & promote online to customer base Intro to Chris Wood
  3. 3. 1. Here to stay – use will only increase 2. Complements Networking 3. Don’t Get Left Behind – Competitors Are / Will Be Using It Why?
  4. 4. • Who is using it? Success? • Looking to increase usage? • Decreasing other forms of marketing? Social Media complements not replaces Traditional Marketing - Although may reduce those activities not working as well Usage So Far?
  5. 5. • Over half population using social media • Primarily - 34m • Twitter /LinkedIn – 10m • 91% of 16-24 age group are active users of social media, with 18% of over-65s socialising online • For 16-24 age group - as they go in to the workplace the use of social media will only increase • May no longer use email!! UK Stats
  6. 6. Watch this video by Socialnomics: – E.g. No. of Facebook members equivalent of 3rd largest country Worldwide Usage
  7. 7. How Being Used
  8. 8. • LinkedIn usage quadrupled in last 3 years • Over 225 million users • To many in business – makes the most sense • Keep in touch online, with those met offline • Status Updates - keep your connections up to date • Message – email connections with our their email address! • Groups – promote expertise – stand out!! Complements Networking
  9. 9. • East Devon Business Club on @EastDevonBC • Consider using #tags - #EastDevonBC for more online reach • Along with #Honiton, #Exeter etc
  10. 10. • Competitors Are / Will Be – hear that more and more as reason why people attend courses • Google likes social media • Another reason why use is on the increase • One way to fight back against Panda updates • Younger generation growing up with social media as part of their every day! • Usage increasing on smart phones/tablets Don’t Get Left Behind
  11. 11. ROI • New Opportunities • Opens Doors • Collaborations • Research / Keeping Up To Date • Building Brand  Promote As Expert – Builds Trust • Cost Savings  Recruitment  Traditional Marketing reduction spend • New Leads / Sales • Upsell / Cross Sell
  12. 12. • Time & Effort – at least 1 to 2hrs a week • Not likely to be a quick win – need to go for mid-long term benefit • Lack of how to knowledge in using social media (takes time to learn) All Sounds Great – What Are the Drawbacks?
  13. 13. 1. Onsite Training (plus Strategy / Audit options) 2. Training Courses 3. Outsource – Have It Managed Contact Details: • Chris@qsocialmedia.co.uk • @qchriswood • www.linkedin/in/qchriswood Here’s Where We Come In Q & A

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