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How to use LinkedIn as an effective marketing tool
 

How to use LinkedIn as an effective marketing tool

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How to use LinkedIn as an effective marketing tool

How to use LinkedIn as an effective marketing tool

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  • CW IT - Internet & Social Marketing www.cwit.co.uk

How to use LinkedIn as an effective marketing tool How to use LinkedIn as an effective marketing tool Presentation Transcript

  • How to Use LinkedIN as an Effective Marketing Tool
  • Who uses LinkedIN? Who adds network connections after they’ve met a new contact at a networking event? Who are not sure what next to do within LinkedIN ? Or how to use it?
  • 1. How LinkedIN Promotes You Home Page
  • 1b. How LinkedIN Promotes You (cont.) Weekly Email Updates
  • 2. Promoting Yourself – Online CV
  • 2b. Promoting your Business Name
  • 3. Building your Network Connections Introductions thru 1 st or 2 nd degree contacts Send Messages to 1st degree contacts
  • 4. Research or Target Market By People, Companies, Roles, Industries, 1 st , 2 nd or 3 rd Network Connections
  • 5. Be Listed as a Service Provider
  • 6. Promote Your Knowledge
    • Join Discussions Groups
    • Establish Yourself as an Industry Expert
    Answer Questions
    • Attend or Promote Your Own Events
    Google Page 1 Sometimes No. 1 spot
    • Promoting Yourself Further
    • Link in 3 rd Party Applications:
    • – Wordpress
    • - Twitter
    • - CRM etc.
  • Questions? / How We Can Help You
    • One to One Consultancy : LinkedIN Training,
    • : Social Media Strategy
    • Classroom Training: Social Media Entry Level
    • Aimed at those wanting to know more but not sure on how to get started.
    • Hands On Workshops
    • : Social Media Advanced Level
    • Aimed at those wanting to supercharge their social media strategy & take it to the next level!