How to use LinkedIn as an effective marketing tool

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How to use LinkedIn as an effective marketing tool

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  • CW IT - Internet & Social Marketing www.cwit.co.uk
  • How to use LinkedIn as an effective marketing tool

    1. 1. How to Use LinkedIN as an Effective Marketing Tool
    2. 2. Who uses LinkedIN? Who adds network connections after they’ve met a new contact at a networking event? Who are not sure what next to do within LinkedIN ? Or how to use it?
    3. 3. 1. How LinkedIN Promotes You Home Page
    4. 4. 1b. How LinkedIN Promotes You (cont.) Weekly Email Updates
    5. 5. 2. Promoting Yourself – Online CV
    6. 6. 2b. Promoting your Business Name
    7. 7. 3. Building your Network Connections Introductions thru 1 st or 2 nd degree contacts Send Messages to 1st degree contacts
    8. 8. 4. Research or Target Market By People, Companies, Roles, Industries, 1 st , 2 nd or 3 rd Network Connections
    9. 9. 5. Be Listed as a Service Provider
    10. 10. 6. Promote Your Knowledge <ul><li>Join Discussions Groups </li></ul>
    11. 11. <ul><li>Establish Yourself as an Industry Expert </li></ul>Answer Questions
    12. 12. <ul><li>Attend or Promote Your Own Events </li></ul>Google Page 1 Sometimes No. 1 spot
    13. 13. <ul><li>Promoting Yourself Further </li></ul><ul><li>Link in 3 rd Party Applications: </li></ul><ul><li>– Wordpress </li></ul><ul><li>- Twitter </li></ul><ul><li>- CRM etc. </li></ul>
    14. 14. Questions? / How We Can Help You <ul><li>One to One Consultancy : LinkedIN Training, </li></ul><ul><li> : Social Media Strategy </li></ul><ul><li>Classroom Training: Social Media Entry Level </li></ul><ul><li>Aimed at those wanting to know more but not sure on how to get started. </li></ul><ul><li>Hands On Workshops </li></ul><ul><li> </li></ul><ul><li> : Social Media Advanced Level </li></ul><ul><li>Aimed at those wanting to supercharge their social media strategy & take it to the next level! </li></ul>

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