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Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
Social media fm april 2011 tweede versie
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Transcript of "Social media fm april 2011 tweede versie"

  1. 1. ................................................................................................................................................................................................................................ Een merk laten leven met Social media 14 april 2011 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  2. 2. ................................................................................................................................................................................................................................ #SMFM ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  3. 3. ................................................................................................................................................................................................................................ Debbie Bernasco online Debbi3 http://nl.linkedin.com/in/debbiebernasco debbiebernasco.nl QRCommunicatie / de helden van ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  4. 4. “ ................................................................................................................................................................................................................................ Wat is belangrijk om een merk te laten leven door Social Media? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  5. 5. “ ................................................................................................................................................................................................................................ • Storytelling • Strategie • Content • Monitoring ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  6. 6. “ ................................................................................................................................................................................................................................ Waarom Social Media? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  7. 7. “ ................................................................................................................................................................................................................................ 1.Merkherkenning 2. Merk Monitoring 3. Klanten werven via bedrijfsprofiel ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  8. 8. “ ................................................................................................................................................................................................................................ Is de klant is veel veranderd? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  9. 9. “ ................................................................................................................................................................................................................................ Nee! ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  10. 10. “ ................................................................................................................................................................................................................................ 1944 - word of mouth #wom ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  11. 11. “ ................................................................................................................................................................................................................................ Massamedia kan het beslissingsproces niet voor 100% beïnvloeden Paul Lazarsfeld ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  12. 12. ................................................................................................................................................................................................................................ A. Online B. Offline ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  13. 13. ................................................................................................................................................................................................................................ De meerderheid van word of mouth vindt nog steeds offline plaats. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  14. 14. ................................................................................................................................................................................................................................ Online word of mouth bereikt echter alleen meer mensen. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  15. 15. ................................................................................................................................................................................................................................ Beide zijn belangrijk in het aankoopgedrag. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  16. 16. ................................................................................................................................................................................................................................ Zowel online als offline gaan mensen op zoek naar personen met dezelfde interesses, naar advies of aanbevelingen. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  17. 17. ................................................................................................................................................................................................................................ Door onderlinge communicatie beinvloeden consumenten elkaar. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  18. 18. ................................................................................................................................................................................................................................ De komst van mobiele netwerken stelt klanten instaat om altijd online te zijn. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  19. 19. ................................................................................................................................................................................................................................ Het is een sociaal fenomeen. Personen zijn verbonden met hun relaties en vrienden. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  20. 20. ................................................................................................................................................................................................................................ Aardig wat mensen hebben een mobiele telefoon met camera. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  21. 21. ................................................................................................................................................................................................................................ Klanten beslissen op basis van hun emoties ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  22. 22. ................................................................................................................................................................................................................................ Ons emotioneel gedrag ten opzichte van merken wordt expliciet gedeeld. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  23. 23. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  24. 24. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  25. 25. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  26. 26. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  27. 27. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  28. 28. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  29. 29. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  30. 30. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  31. 31. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  32. 32. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  33. 33. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  34. 34. ................................................................................................................................................................................................................................ We delen onze emotie met merken. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  35. 35. ................................................................................................................................................................................................................................ Hoe uiten klanten hun emoties tegenover merken? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  36. 36. ................................................................................................................................................................................................................................ Verbindt mens, merk en organisatie in één verhaal ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  37. 37. ................................................................................................................................................................................................................................ Personality Matters! Beleving #smoelwerk ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  38. 38. ................................................................................................................................................................................................................................ Moleskine ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  39. 39. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  40. 40. ................................................................................................................................................................................................................................ Moleskine ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  41. 41. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  42. 42. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  43. 43. ................................................................................................................................................................................................................................ ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  44. 44. “ ................................................................................................................................................................................................................................ Achtergrond verhaal ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  45. 45. “ ................................................................................................................................................................................................................................ Doel: Product emotie Geloofwaardigheid creëren Empathie Associatie ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  46. 46. “ ................................................................................................................................................................................................................................ Relevant en plezant ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  47. 47. ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  48. 48. ................................................................................................................................................................................................................................ Een goed verhaal beklijft en wordt doorverteld ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  49. 49. ................................................................................................................................................................................................................................ Een goed verhaal beklijft en wordt doorverteld ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  50. 50. “ ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  51. 51. “ ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  52. 52. “ ................................................................................................................................................................................................................................ Ben jij een leider of een volger? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  53. 53. “ ................................................................................................................................................................................................................................ Vaste klanten Nieuwe klanten de aandachtsparadox ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  54. 54. “ ................................................................................................................................................................................................................................ Het echte geheim van persoonlijkheid is het tegenovergestelde doen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  55. 55. “ ................................................................................................................................................................................................................................ Hoe wordt je spraakmakend? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  56. 56. “ ................................................................................................................................................................................................................................ • Bied iets van waarde dat exclusief is • Zorg voor een accent dat mensen met elkaar willen delen • Hou je afzijdig ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  57. 57. ................................................................................................................................................................................................................................ Klanten maken tegenwoordig keuzes op basis van diepere behoeften ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  58. 58. ................................................................................................................................................................................................................................ Denk vanuit de klant... ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  59. 59. ................................................................................................................................................................................................................................ Doelstellingenpiramide Social media middelen Social media doelstellingen Marketingdoelstellingen Bedrijfsdoelstellingen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  60. 60. ................................................................................................................................................................................................................................ 1. Bepaal je doelstelling Vaak zal SMM een onderdeel zijn van bestaande marketing- communicatieplannen. LVepriiomtee Angeulvtaiti t E oyage itpn IBqrks e e Rennau ak c o o Een extra kanaal om je doelgroep te bereiken. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  61. 61. ................................................................................................................................................................................................................................ 2. Wat is je boodschap? Waar wil je op beinvloeden? • Kennis tekst • Houding • Gedrag Wat zijn je kernwaarden? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  62. 62. ................................................................................................................................................................................................................................ Imago en reputatie tekst ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  63. 63. ................................................................................................................................................................................................................................ 3. Waarom Social Media? Redenen om SMM in te zetten kunnen bijvoorbeeld zijn: • Je doelgroep bevind zich tekst vermoedelijk grotendeels online; • Je budget is beperkt; • Je wilt het imago van jezelf of je organisatie meer ‘Web2.0’ maken; • Je wilt goed kunnen meten wat het resultaat van je marketinginspanningen is; ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  64. 64. ................................................................................................................................................................................................................................ 3. Waarom Social Media? Redenen om SMM in te zetten kunnen bijvoorbeeld zijn: • Je wilt duidelijker aanwezig zijn op internet, ook voor SEM (Search Engine Marketing); • Je wilt het dialoog met je klant/ doelgroep opzoeken en zodoende de relatie intensiveren; • Je bent op zoek naar partners, kennis en gelijkgestemden. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  65. 65. ................................................................................................................................................................................................................................ 4. Definieer je doelgroep Dit zul je helder voor ogen moeten hebben omdat je doelgroep later de keuze bepaalt voor kanaal, middel, ‘tone of voice’ en te verwachten respons. • Actief online • Actief binnen sociale netwerken en content sharing platform ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  66. 66. ................................................................................................................................................................................................................................ 5. Onderzoek hoe je doelgroep Social Media gebruikt Bestudeer je doelgroep aandachtig. Zoek ze online op en observeer het gedrag: • In welke netwerken zit je doelgroep? • Welke sleutelfiguren of ‘opinion leaders’ zijn er te identificeren? • Zijn er al concurrenten van je actief met SMM? En zo ja, wat is hun propositie en activiteit(en)? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  67. 67. ................................................................................................................................................................................................................................ 6a. Voorbereiden van de organisatie Zijn de juiste mensen, kennis en competenties aanwezig? ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  68. 68. ................................................................................................................................................................................................................................ 6b. Voorbereiden van de organisatie Het Hybridemodel Advertising PR Marketing Custome Service ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  69. 69. ................................................................................................................................................................................................................................ 7. Opzetten van een focusgroep Cultuurverandering Draagvlak Voortrekkers ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  70. 70. ................................................................................................................................................................................................................................ 8. Stel Budget en mankracht samen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  71. 71. ................................................................................................................................................................................................................................ 9. Monitoring ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  72. 72. ................................................................................................................................................................................................................................ 9. Monitoring ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  73. 73. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  74. 74. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  75. 75. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  76. 76. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  77. 77. ................................................................................................................................................................................................................................ 9. Monitoring Four Months ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  78. 78. ................................................................................................................................................................................................................................ 9. Monitoring T-mobile ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  79. 79. ................................................................................................................................................................................................................................ 9. Monitoring #negatieve twitter berichten Reputatiemanagement OOH wat moet ik doen ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  80. 80. ................................................................................................................................................................................................................................ Nestlé Legde het af in een ware oorlog met social media users. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  81. 81. ................................................................................................................................................................................................................................ 10. Implementatie van de software ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  82. 82. ................................................................................................................................................................................................................................ 10. Implementatie van de software Platform Connecties Gebruik Sociaal Vrienden, familie en Status, social gaming Platform platform collega’s en foto’s delen Real time Communicatie Fans en volgers Micro- bloggen Professioneel Collega’s en zakelijke Professionele netwerk contacten identiteit Direct contact fans Sociaal Vrienden, familie en Merklading platform collega’s Entertainment ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  83. 83. ................................................................................................................................................................................................................................ 10. Implementatie van de software Merk praat met fans op Hyves • Officiële fanpagina’s van merken • Inzicht d.m.v. socio- demografische statistieken • Top-50 merken meer dan NIEUWT 150.000 fans JE • Niet te commercieel, wel extra relevantie óf extra entertainment ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  84. 84. ................................................................................................................................................................................................................................ 11. Publicatieschema Om overkill te voorkomen biedt een publicatieschema redding. 1-7-30 -4-2-1 Een voorbeeld daarvan is het 1-7-30-4-2-1-schema. Een schema dat er als volgt uit zou kunnen zien: ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  85. 85. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Dagelijks Twitteren, info van anderen delen en reacties 1-7-30 -4-2-1 op je blog bijhouden. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  86. 86. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Wekelijks één blog of video- interview plaatsen. 1-7-30 -4-2-1 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  87. 87. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Maandelijks een digitale nieuwsbrief rondsturen of 1-7-30 -4-2-1 YouTube-filmpje creëren. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  88. 88. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Per kwartaal een e-book, speciale video of 1-7-30 -4-2-1 traditionele nieuwsbrief presenteren. ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  89. 89. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Een keer per half jaar een evenement organiseren. 1-7-30 -4-2-1 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  90. 90. ................................................................................................................................................................................................................................ 11. Publicatieschema 1-7-30-4-2-1 Om het jaar een nieuwe game of app creëren. 1-7-30 -4-2-1 ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  91. 91. ................................................................................................................................................................................................................................ Faciliteren faciliteer, luisteren en reageren ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  92. 92. ................................................................................................................................................................................................................................ Case 1 B2B Social Media door Shipserv ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #B2Bvrijdag 15 april 2011
  93. 93. ................................................................................................................................................................................................................................ Case 1 B2B Social Media door Shipserv ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #B2Bvrijdag 15 april 2011
  94. 94. ................................................................................................................................................................................................................................ Case 1 B2B Social Media door Shipserv ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #B2Bvrijdag 15 april 2011
  95. 95. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  96. 96. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  97. 97. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  98. 98. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  99. 99. ................................................................................................................................................................................................................................ Case 2 Twinacts #B2C ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  100. 100. ................................................................................................................................................................................................................................ Case 3 De locale #held van Rotterdam #localheroz ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  101. 101. ................................................................................................................................................................................................................................ Case 3 De locale #held van Rotterdam #localheroz ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  102. 102. ................................................................................................................................................................................................................................ Case 3 De locale #held van Rotterdam #localheroz ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
  103. 103. ................................................................................................................................................................................................................................ Case 4 Eruit op uit in de Peel ................................................................................................................................................................................................................................ QRCommunicatie telefoon 0172 476 570 website www.qrcommunicatie.nl onderwerp presentatie Social media #SMFMvrijdag 15 april 2011
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