3 rd  Technology Commercialization Program by Hams A. Madanat  Talal Abu-Ghazaleh Organization ©2007  How to build a Succe...
Introduction <ul><li>“ Innovation is 1% inspiration and 99% perspiration” </li></ul><ul><li>Tomas Edison </li></ul>
Definition  <ul><li>What is commercialization of Inventions? </li></ul><ul><li>Commercialization of inventions is a techni...
Methods of Commercialization
<ul><li>Weighing up your commercialization models should be made in light of: </li></ul><ul><li>Your overall objective </l...
What can be Commercialized?   <ul><li>Conceptual ideas </li></ul><ul><li>Under developed inventions </li></ul><ul><li>Deve...
Commercialization Pre-requisites <ul><li>Industrial applicability </li></ul><ul><li>Technical  Validity </li></ul><ul><li>...
Commercialization Process  <ul><li>Convince and develop an idea  </li></ul><ul><li>Build a prototype  </li></ul><ul><li>Ca...
Commercialization Process (Cont’d) <ul><li>Evaluate (cont.): </li></ul><ul><ul><li>Market Potential </li></ul></ul><ul><ul...
Commercialization Process /Financial Valuation  (Cont’d) <ul><ul><li>Financial Valuation </li></ul></ul><ul><ul><ul><li>Co...
Commercialization Process  (Cont’d) <ul><li>Determine your objectives and goals </li></ul><ul><li>Decide on the form of co...
Commercialization Process  (Cont’d) <ul><li>Approach Investors </li></ul><ul><ul><li>Marketing Avenues </li></ul></ul><ul>...
Challenges faced by Inventors   <ul><li>Lack of Financial Resources: lack o money to cover: (e.g.) </li></ul><ul><ul><li>D...
Who Can Contribute to the Process? <ul><li>Funding Agencies </li></ul><ul><li>Invention Incubators  </li></ul><ul><li>Non-...
Who Can Contribute to the Process?   (cont.) <ul><li>Venture Capital Companies </li></ul><ul><li>Technology Transfer Offic...
Maintaining Secrecy <ul><li>How much should you disclose?  </li></ul><ul><li>Sign NDA’s/Confidentiality agreements </li></ul>
Anatomy of an NDA <ul><li>What does an NDA include? </li></ul><ul><ul><li>Identification of parties </li></ul></ul><ul><ul...
Maintaining Secrecy   (Cont’d) <ul><li>Patented inventions are less vulnerable to infringement </li></ul><ul><ul><li>Paten...
Conclusion <ul><li>Words of advise: </li></ul><ul><li>Be convinced with your invention in order to convince others </li></...
<ul><li>End of Presentation  </li></ul>
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Commercialization Of Inventions2

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3rd Technology Commercialization Conferance Amman

Commercialization Of Inventions2

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Commercialization Of Inventions2

  1. 1. 3 rd Technology Commercialization Program by Hams A. Madanat Talal Abu-Ghazaleh Organization ©2007 How to build a Successful Commercialization Strategy presented in
  2. 2. Introduction <ul><li>“ Innovation is 1% inspiration and 99% perspiration” </li></ul><ul><li>Tomas Edison </li></ul>
  3. 3. Definition <ul><li>What is commercialization of Inventions? </li></ul><ul><li>Commercialization of inventions is a technical term describing the process of extracting financial value from a new invention or innovative idea through turning it into a commercial tradable and profit-generating product. </li></ul><ul><li>Commercialization can be made through the inventor himself or though selling or licensing the right to an investor who will, in turn, do the commercialization. </li></ul>
  4. 4. Methods of Commercialization
  5. 5. <ul><li>Weighing up your commercialization models should be made in light of: </li></ul><ul><li>Your overall objective </li></ul><ul><li>Your financial position </li></ul><ul><li>Available skills and resources </li></ul><ul><li>Nature of technology </li></ul><ul><li>Strength of competition </li></ul><ul><li>Range of possible use of the technology </li></ul>
  6. 6. What can be Commercialized? <ul><li>Conceptual ideas </li></ul><ul><li>Under developed inventions </li></ul><ul><li>Developed inventions – Innovations </li></ul>
  7. 7. Commercialization Pre-requisites <ul><li>Industrial applicability </li></ul><ul><li>Technical Validity </li></ul><ul><li>Market Viability </li></ul><ul><li>Patentability </li></ul><ul><li>Feasibility </li></ul>
  8. 8. Commercialization Process <ul><li>Convince and develop an idea </li></ul><ul><li>Build a prototype </li></ul><ul><li>Carry out an initial assessment </li></ul><ul><li>Patent the invention </li></ul><ul><li>Check “Freedom to Operate” </li></ul>
  9. 9. Commercialization Process (Cont’d) <ul><li>Evaluate (cont.): </li></ul><ul><ul><li>Market Potential </li></ul></ul><ul><ul><li>Technical Evaluation </li></ul></ul><ul><ul><li>Financial Valuation( IP Valuation) </li></ul></ul><ul><ul><ul><li>Cost Approach </li></ul></ul></ul><ul><ul><ul><li>Income Approach </li></ul></ul></ul><ul><ul><ul><li>Market Value Approach </li></ul></ul></ul><ul><ul><ul><li>Other Criteria </li></ul></ul></ul>
  10. 10. Commercialization Process /Financial Valuation (Cont’d) <ul><ul><li>Financial Valuation </li></ul></ul><ul><ul><ul><li>Cost Approach </li></ul></ul></ul><ul><ul><ul><ul><li>How much did or will developing the invention will cost? </li></ul></ul></ul></ul><ul><ul><ul><li>Income Approach </li></ul></ul></ul><ul><ul><ul><ul><li>The 25% rule </li></ul></ul></ul></ul><ul><ul><ul><li>Market Value Approach </li></ul></ul></ul><ul><ul><ul><ul><li>Based on supply and demand </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Valued by reference to similar transactions </li></ul></ul></ul></ul><ul><ul><ul><li>Other Criteria </li></ul></ul></ul>
  11. 11. Commercialization Process (Cont’d) <ul><li>Determine your objectives and goals </li></ul><ul><li>Decide on the form of commercialization: </li></ul><ul><ul><li>Sale </li></ul></ul><ul><ul><li>License </li></ul></ul><ul><ul><li>Joint Venture </li></ul></ul><ul><ul><li>start up ventures (spin offs) </li></ul></ul>
  12. 12. Commercialization Process (Cont’d) <ul><li>Approach Investors </li></ul><ul><ul><li>Marketing Avenues </li></ul></ul><ul><ul><li>Invention Exhibitions </li></ul></ul><ul><ul><li>Virtual Markets </li></ul></ul><ul><ul><li>Online Databases </li></ul></ul><ul><li>Consider legal aspects of the transaction </li></ul>
  13. 13. Challenges faced by Inventors <ul><li>Lack of Financial Resources: lack o money to cover: (e.g.) </li></ul><ul><ul><li>Development cost of inventions </li></ul></ul><ul><ul><li>Patent fees </li></ul></ul><ul><ul><li>Consultant fees </li></ul></ul><ul><li>Lack of Marketing Channels and skills </li></ul><ul><li>Lack of Business Knowledge </li></ul>
  14. 14. Who Can Contribute to the Process? <ul><li>Funding Agencies </li></ul><ul><li>Invention Incubators </li></ul><ul><li>Non-profit Organizations </li></ul>
  15. 15. Who Can Contribute to the Process? (cont.) <ul><li>Venture Capital Companies </li></ul><ul><li>Technology Transfer Offices </li></ul><ul><li>Technology Brokers and Consultants </li></ul><ul><ul><li>Commission fee based </li></ul></ul><ul><ul><li>Retainer fee based </li></ul></ul>
  16. 16. Maintaining Secrecy <ul><li>How much should you disclose? </li></ul><ul><li>Sign NDA’s/Confidentiality agreements </li></ul>
  17. 17. Anatomy of an NDA <ul><li>What does an NDA include? </li></ul><ul><ul><li>Identification of parties </li></ul></ul><ul><ul><li>Purpose of agreement </li></ul></ul><ul><ul><li>Bilateral/ unilateral obligation to maintain secrecy </li></ul></ul><ul><ul><li>Duration </li></ul></ul><ul><ul><li>Exceptions </li></ul></ul><ul><ul><ul><li>Information in the public domain </li></ul></ul></ul><ul><ul><ul><li>Third party acquisition </li></ul></ul></ul><ul><ul><ul><li>Self development- reverse engineering </li></ul></ul></ul>
  18. 18. Maintaining Secrecy (Cont’d) <ul><li>Patented inventions are less vulnerable to infringement </li></ul><ul><ul><li>Patent vs. Trade Secrets Protection </li></ul></ul><ul><ul><ul><li>Before an invention is patented its considered a trade secret. </li></ul></ul></ul><ul><ul><ul><li>Consider whether you want to patent your invention or keep it a secret. </li></ul></ul></ul>
  19. 19. Conclusion <ul><li>Words of advise: </li></ul><ul><li>Be convinced with your invention in order to convince others </li></ul><ul><li>Always do your home work first </li></ul><ul><li>Consult experts </li></ul><ul><li>Build your relationship on trust </li></ul>
  20. 20. <ul><li>End of Presentation </li></ul>
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