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Facebook Marketing Guide for Insurance Agencies
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Facebook Marketing Guide for Insurance Agencies

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Read this guide for tips on how to utilize Facebook to generate new leads and engage with current customers.

Read this guide for tips on how to utilize Facebook to generate new leads and engage with current customers.

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  • 1. FacebookA quick-and-dirty marketing guide for insurance agencies.© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 2. Many insurance agencies are still on thefence about utilizing Facebook.In the meantime, your competition is alreadythere engaging with their customers.Yes!You Should be on Facebook© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 3. Facebook offers:Free, robust tools to market your agency.An easy way to engage with your customers.• You can guide them through the ins-and-outs ofinsurance.• And you can learn more about their needs andinterests.What Facebook can do for You© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 4. In this quick-and-dirty guide, we’ll cover theseareas to help you start a Facebook marketingstrategy for your insurance agency.- General Strategy- Things to Avoid- Management Tools- Content IdeasWhat You Need to Know© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 5. General StrategyIf you don’t maintain an interest in your Facebook page, neitherwill your customers or leads. Interaction with your Facebook page on a regular basis needs tobecome a company priority.When you set up the Facebook page for your agency, fill out all ofthe information fields with as much detail as possible. If a user clicks on your About tab and it’s incomplete, it just doesn’tlook professional.Take time every week to come up with new content (videos,pictures, text, polls, links, etc.) that your fans will Like and Share. Pay attention to what types of content gets the most interactionfrom your fans, then try to provide more of that type of content.© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 6. The more you get users to engage with your content, themore your posts will appear in newsfeeds and advertiseyour agency.When users interact with you, interact back!• Answer questions, or request that users call/email you with questions(in case it wouldn’t be appropriate to answer the question publically onFacebook, e.g. personal policy questions).Prompt answers provide customer satisfaction and showother users that your agency is responsive – a major sellingpoint when choosing an insurance agency.Interacting and Engaging© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 7. Do your best to avoid these marketing mistakes while managingyour agency’s Facebook page:• Ignoring the ToS: The Facebook Terms of Service agreementcontains guidelines that dictate what types of pictures you areallowed to post, what types of contests you are allowed to run,and more. Follow these rules to avoid penalties fromFacebook.• Posting too much content: More than one post per day canlook like spam and you could wear out your welcome in yourfans’ newsfeeds. Just remember: quality over quantity.Things to Avoid© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 8. • Focusing on Likes: Likes are important for youragency’s page, but they’re not the only measurement ofsuccess. It’s easy to get caught up on Likes becausethey’re easy to measure, but you need to look at thebigger picture. Your content should be engaging usersand striving for comments and shares as well. If you usea more holistic approach, the Likes will come naturally.• Too much text: Users aren’t very interested in big blocksof text. Try to think of creative ways to use images,videos, polls, and more. Variety will keep users comingback for more.Things to Avoid© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 9. As your marketing strategy grows and your Facebookpopularity increases, consider using tools to give you morecontrol over managing your agency’s profile.• HootSuite is a popular tool that allows you to schedulecontent in advance and track different kinds of metricsand traffic.• QQ Catalyst is an agency management system thatuses Facebook integration to keep you connected witheach of your customers and build more robust dataprofiles for them.Management Tools© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 10. In addition to streamlining your insurance agency’sproductivity and utilizing Facebook, you can integratemany other social media accounts, like Twitter andLinkedIn.As social media becomes more and more important forinsurance agencies, consolidation becomes moreimportant as well. It’s time to put an end to agents’cluttered desktops.QQ Catalystand Social Media© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 11. Posting content on a regular basis is an important part ofinteracting with customers on your agency’s Facebook page.Sometimes, coming up with interesting posts can seem like achallenge. But no matter what types of insurance you sell,there are many angles your posts can approach. To sum it up,here are a few takeaway content ideas for different insurancetopics.Auto Insurance Ideas• Photos of new concept car announcements• Poll: favorite car company• Maintenance tips• "What was your first car?"Content Ideas© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 12. Content IdeasHomeowners Insurance Ideas• Home improvement ideas• Green living• Seasonal maintenance tips• Poll: Which part of your housecould use a remodel the most?• Decorating ideas• Disaster proofing• Poll: Which would you prefer - abigger yard or a pool?Life Insurance Ideas• Fitness tips• Recipes for healthy eating• Tips for quitting smoking• Poll: Whats your favoritetime to exercise?• Budgeting advice© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 13. About QQ SolutionsQQ Solutions is one of the largest providers of agencymanagement systems nationwide.- More than 4,500 insurance agency customers- More than 20,000 product usersOur mission is to help independent insurance agencies competein the digital world, by leveraging Web technology, social media,Internet marketing and real-time services.© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 14. Improve Your AgencyQQ Solutions develops agency management systems thatdo the heavy-lifting for you – letting you focus on helpingyour clients and growing your business.• QQ Catalyst – the latest in agency management systems, aninnovative game changer that everyone in your office will love to use.• QQ Evolution 2 – the classic agency management system that evolveswith you.• QQ WebRater – get real-time auto insurance rates, fast and easy.© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600
  • 15. Connect With Us!Read our agency management blog for tips on marketing, sales, clientrelations, and much more.Join the conversation about insurance sales and agency management systemson our QQ Solutions Facebook page.Follow QQ Solutions on Twitter to get the latest updates about our products.Connect with QQ Solutions on LinkedIn as a business contact and follow us forcareer opportunities.Circle QQ Solutions on Google+ for images, news updates, and more.Watch the QQ Solutions YouTube channel for tutorials and demos.© 2013 QQ Solutions, Inc. All rights reserved.QQSolutions.com | 800.940.6600