Uxpa conference 071913

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Uxpa conference 071913

  1. 1. OVERVIEW & LESSONS PRESENTED BY CHI PARK UXPA CONFEREN CE 2013
  2. 2. 7/19/13 2 SUMMARY / WHAT WAS IT ALL AB LEARNING'S / WHAT WE BROUG NOTES / AS SIMPLE AS THAT APPENDIX / SESSIONS ATTENDE UXPA CONFERENCE 2013
  3. 3. UXPA 2013 SUMMARY SPONSORED BY UXPA - ASSOCIATION OF UX PROFESSIONALS 4 DAY CONFERENCE, WASHINGTON DC TARGET ATTENDEES INCLUDE / HARDWARE INTERFACE DESIGNERS / WEB & MOBILE UX & UI DESIGNERS / UX ARCHITECTS / USABILITY PROFESSIONALS / UX DESIGN MANAGER & DIRECTOR LEVEL 7/19/13 3 UXPA CONFERENCE 2013
  4. 4. UXPA 2013 SUMMARY / CONSISTENT CONFERENCE THEMES 7/19/13 4 UXPA CONFERENCE 2013 ATTEN D E E S SESSI O N S/ INTEGRATING UX INTO AN AGILE DEVELOPMENT ENVIRONMENT / BUSINESS VALIDITY FOR A UX TEAM / WORKING WITH DEVELOPERS / UX STRATEGY / ARCHITECTURAL APPROACH TO INTERFACE DESIGN / INNOVATING WITH LESS
  5. 5. 7/19/13 5 SUMMARY / WHAT WAS IT ALL AB LEARNING'S / WHAT WE BROUG NOTES / AS SIMPLE AS THAT APPENDIX / SESSIONS ATTENDE UXPA CONFERENCE 2013
  6. 6. LEARNING’S 1 WHAT WE BROUGHT BACK INTEGRATING UX INTO AN AGILE DEVELOPMENT ENVIRONMENT / EVERY ORGANIZATION CLAIMS AGILE, BUT EVERYONE DOES IT A BIT DIFFERENT. / WHAT’S IMPORTANT IS TO JUST KEEP INSTITUTING THE TWO PARADIGMS OF ADAPTIVE AND FLEXIBLE: METHODOLOGIES COME AND GO (AGILE), BUT AGE OLD PRINCIPLES AND IDEAS DO NOT CHANGE. / IT ALSO HELPS (SHORT TERM) THAT THIS ORGANIZATION WAS FOUNDED FROM A START-UP MENTALITY AND OUR KEY FOLKS IN THIS GROUP ARE STILL PART OF THIS7/19/13 6 UXPA CONFERENCE 2013
  7. 7. LEARNING’S 1 (CONT’D) WHAT WE BROUGHT BACK BUSINESS VALIDITY FOR A UX TEAM / UX DESIGN IS A BONA FIDE, VALIDATED STAGE OF DESIGN TO BE CONSIDERED WHEN DEVELOPING SOFTWARE PRODUCTS. WHETHER WE LIKE IT OR NOT, IT NEEDS TO HAVE A LEVEL OF CONSIDERATION EQUAL TO OTHER AREAS OF PROJECT. UX STRATEGY / FUTURE ALIGNMENT: WHERE IS THIS BUSINESS (VF) GOING? DO WE ALIGN WITH IT?7/19/13 7 UXPA CONFERENCE 2013
  8. 8. LEARNING’S 2 WHAT WE BROUGHT BACK WORKING WITH DEVELOPERS / MANY (IF NOT ALL) ATTENDEES VOICED CONCERNS OVER COMMUNICATION ISSUES WITH DEVELOPERS. / FORTUNATELY, THIS ISSUE DOESN’T SEEM TO AFFECT US AND I HOPE TO KEEP IT THIS WAY. ARCHITECTURAL APPROACH TO INTERFACE DESIGN / SOME FOLKS (INCLUDING US) STRESSED A LOGICAL, METHODICAL APPROACH TO APP DESIGN, BASED ON NEW AGE AGILE AND “FAST APPROACH” PRINCIPLES. / BREAKING UP THE STRUCTURE OF AN APP AS SEPARATE COMPONENTS, THEN APPLYING A SIMPLIFIED APPROACH TO ENSURE NO MORE THAN TWO LEVELS OF HIERARCHY. / REINTRODUCTION OF THE NEWLY ADOPTIVE APPROACH FOR NAVIGATION: BRING THE CONTENT TO ME VS GO FIND THE CONTENT.7/19/13 8 UXPA CONFERENCE 2013
  9. 9. LEARNING’S 2 (CONT’D) WHAT WE BROUGHT BACK INNOVATING WITH LESS / RAPID PROTOTYPING (WE DO ALREADY) / LOOK AT YOUR FUNCTIONALITY AND OPTIMIZE ONLY THOSE AREAS WITH HEAVY TRAFFIC USE. / FOCUS ON CUSTOMER VALUE, NOTHING ELSE IS MORE IMPORTANT THIS DOCTRINE IN ITSELF HOLDS LOTS OF IMPLICATIONS. 7/19/13 9 UXPA CONFERENCE 2013
  10. 10. DEFICITS TOO MUCH PEER REVIEW AND INTERNAL TRUST ON USER’S EXPERIENCE. / LET’S FOCUS MORE ON OUTSIDE, OBJECTIVE REVIEWS OF OUR PRODUCT FROM END-USERS AND CUSTOMERS. / LET’S POSITION OUR PRODUCT INTERFACES MORE TO THE WORLD (LISTS, BLOGS AND GET FEEDBACK). ALIGNMENT WITH GLOBAL VF BUSINESS DIRECTIVES. ALIGNMENT WITH GLOBAL VF MARKETING DIRECTIVES. / SUSTAINABILITY IS A GOOD EXAMPLE. WHAT DOES THAT MEAN FOR APP DESIGN? HOW DO WE SUPPORT IT? HOW DO WE MAKE SURE ITS INLINE WITH VF MARKETING MESSAGING, OR HOW DO WE USE THE PRODUCTS’ STRENGTHS TO DRIVE THAT MESSAGING? INSTITUTE STAND-UPS EVERY DAY AND HOLD TO 15 MINUTES OR LESS. NEED TO OWN THE PROTOTYPING PROCESS. / THIS IMPLIES HAVING A DEDICATED CODER ON MY TEAM. NEED TO BE ABSOLUTELY CUSTOMER FACING. / UNDERSTANDING THE CULTURE OF TARGET CUSTOMER. / UNDERSTANDING TARGET RETAILER. EXAMPLE – IT SHOULD BE THE UX GUY HOLDING MEETINGS WITH CUSTOMERS TO UNDERSTAND WANTS AND NEEDS. 7/19/13 10 UXPA CONFERENCE 2013
  11. 11. 7/19/13 11 SUMMARY / WHAT WAS IT ALL AB LEARNING'S / WHAT WE BROUG NOTES / AS SIMPLE AS THAT APPENDIX / SESSIONS ATTENDE UXPA CONFERENCE 2013
  12. 12. NOTES DESIGN PATTERNS DESIGN PATTERNS / THINK ABOUT GOOD STRUCTURE FOR YOUR INTERFACE BEFORE APPLYING DESIGN. IN SHORT “COHERENT CHUNKS OF PURPOSE SUPPORT FOCUSED INTENT” (IN THE CONFERENCE, WE USED HIPMUNK.COM AS AN EXAMPLE). HIPMUNK CAN BE BROKEN UP INTO SECTIONS: _ BRAND LOGO _PRIMARY NAVIGATION _AUX LINKS _PRIMARY SEARCH FORM (SEARCH FLIGHTS) _SECONDARY FUNCTIONS (SEARCH HOTELS)7/19/13 12 UXPA CONFERENCE 2013 BASICALLY WE CAN BREAK THIS DOWN MORE AS SUCH: _HEADER SECTION _PRIMARY SECTION (SEARCH) _SECONDARY SECTION _FOOTER SECTION
  13. 13. NOTES DESIGN PATTERNS 7/19/13 13 UXPA CONFERENCE 2013 SUMMARY OF SCREEN PATTERN / GROUP FUNCTIONS INTO COMPONENTS / GROUP COMPONENTS INTO SECTIONS MORE THAN TWO LEVELS OF HIERARCHY MEANS IT MAY BE TOO COMPLEX (HUMANS CAN ONLY CONCENTRATE ON FIVE THINGS AT A TIME). NAME THE SCREEN PATTERN. IDENTIFY THE PURPOSE OF THE PLACE. UNDERSTAND NEW INTERACTION PARADIGMS. SKETCH THE STRUCTURE AND TRANSITIONS. ASK YOURSELF, WHAT IS IT? LOOK AT TWITTER MOBILE FOR EXAMPLE: YOU DON'T "GO" SOMEWHERE ELSE. INSTEAD THINGS ARE BROUGHT TO YOU. PUSH YOUR DESIGN THINKING. LOOK AT ALTERNATE EXAMPLES OF OTHER APPS THAT MOST CLOSELY FIT OR ARE MOST DIFFERENT FROM THE PROBLEM YOU ARE FIXING.
  14. 14. NOTES FRUGAL INNOVATION PREVALENT IN TODAY’S SOCIETY / WESTERN FIRMS ARE BEING ASKED TO INNOVATE FASTER, BETTER AND CHEAPER. / NO CORRELATION BETWEEN HOW MUCH $$ SPEND ON INNOVATION. NEED A NEW INNOVATION MODEL / CHEAPER / FLEXIBLE / COLLABORATIVE THINKING OUTSIDE THE BOX / SCARCITY IS THE MOTHER OF INVENTION. / ADVERSITY IS THE FATHER OF INVENTION. / FRUGAL INGENUITY: “JUGAAD”. THE GUTSY 7/19/13 14 UXPA CONFERENCE 2013 FRUGAL INNOVATION: MAXIMIZING VALUE, LOWERING RESOURCES. / VALUE: CUSTOMERS, SHAREHOLDER S, SOCIETY. / RESOURCES: FINANCIAL, NATURAL, TIME. TAKEAWAYS 1. FOCUS ON CUSTOMER VALUE (BABY WRAPPER EXAMPLE) 2. KEEP IT SIMPLE. SIEMENS (BABY MONITOR EXAMPLE) 3. DO RAPID EXPERIMENTATION. GET QUOTE FROM ELIE
  15. 15. NOTES FRUGAL INNOVATION NEW MODEL FOR OPEN INNOVATION NETWORKS 1. INVOLVE ALL CHARACTERS. PARTNERS TO HELP IDENTIFY MARKET NEEDS. HELP DEPLOY AND CO-MARKET. 2. FRUGAL SOFTWARE DEVELOPMENT. HE MENTIONED AN EXAMPLE OF “FOLLOW ME HOME” PROGRAM; INTUIT GUY WOULD FOLLOW A CUSTOMER HOME TO WATCH THEM USE THEIR PRODUCT(S) AND NOTICE THAT THE PERSON ONLY USED ABOUT 10% OF THE SOLUTION. SO, BETTER TO FOCUS ON THOSE [10%] PIECES, RAPID PROTOTYPE AND ITERATE. / GOOD EXAMPLE: APPHAUS. 90 DAY DEV CYCLE. DESIGN THINKING CUSTOMER-CENTRIC. CROSS FUNCTIONAL AND AUTONOMOUS TEAMS. BOOST IN PRODUCTIVITY AND ENGAGEMENT. "LOOK AT MEDIUM VEHICLES THAT PROVIDE INSTANT COMMUNICATION” / IDEA: JUST DO SIZING APP FOR COMPANION. SEE IF IT HOOKS INTO REAL E-COMMERCE SYSTEM. 7/19/13 15 UXPA CONFERENCE 2013
  16. 16. NOTES AGILE USE CASE EXAMPLES EXAMPLE: STARTUP FIRM, ENTIRE GROUP IS AGILE 7/19/13 16 UXPA CONFERENCE 2013 DAILY STANDUPS UX STANDUPS GROOMING SPRINT PLANNING RELEASE PLANNING DEMO REHEARSALS REMO RETROSPECTIVE MEETINGS DESIGN REVIEWS DESIGN APPROVALS + WHAT WORKED / CLEAR COMMUNICATION / WHOLE TEAM FELT MUCH “INVOLVED” / RESEARCH/DESIGN WAS IN PARALLEL PAIN POINTS / GROOMING REPEATS THE CONTENT IN SPRINT PLANNING / SPENT MUCH TIME ON “ACCURATE” STORE POINTS ESTIMATE / “TOO MANY MEETINGS” / 4 LAYERS OF DESIGN APPROVALS
  17. 17. NOTES AGILE USE CASE EXAMPLES EXAMPLE: LARGE FIRM, CARVED NICHE AGILE GROUP 7/19/13 17 UXPA CONFERENCE 2013 BI-WEEKLY DESIGN PROUD PARALLEL DESIGN & DEVELOPMENT FEW FORMALITIES, FAST ITERATION DESIGN REVIEWS DESIGN APPROVALS + DID WELL / DESIGNERS AND DEVELOPERS TOOK OWNERSHIP AND FELT RESPONSIBLE FOR WHAT THEY WORKED ON / START-UP CULTURE / SINGLE LAYER OF DESIGN REVIEW WITH CEO; OTHER REVIEWERS ARE INTEGRATED IN THE PROCESS DO BETTER / LACK OF PRODUCT REQUIREMENT / RESEARCH FELL BEHIND / DESIGN BY COMMITTEE
  18. 18. NOTES DEVELOP A UX STRATEGY WHAT IS A UX STRATEGY? / COMMUNICATES AN OVERARCHING APPROACH, VISION OR BIG IDEA THAT SERVES AS A “NORTH STAR” OF UX. / ALIGNS USER EXPERIENCE DESIGN WITH BUSINESS STRATEGY. / DIFFERENTIATES A COMPANY’S PRODUCTS AND SERVICES FROM THOSE OF ITS MAIN COMPETITORS. / IT DESCRIBES PRIORITIZED CUSTOMER SEGMENTS AND HOW TO ADDRESS THEIR NEEDS, WANTS AND INTERACTIVE BEHAVIORS. / PROVIDES A ROADMAP THAT SHOWS HOW FUTURE RELEASES PROGRESSIVELY ACHIEVE HIGH-LEVEL GOALS. TACTICAL UX: DO WHAT SEEMS BEST RIGHT NOW VISION / VISION IS SEEING A DESIRED FUTURE STATE IN ENOUGH DETAIL TO GET THERE. / IT'S IMPORTANT TO DEVELOP A COHERENT VISION OF THE FUTURE.7/19/13 18 UXPA CONFERENCE 2013
  19. 19. NOTES DEVELOP A UX STRATEGY CAN YOU ANSWER THESE QUESTIONS? / WHAT MOVES THE NEEDLE IN PROFITABILITY IN YOUR BUSINESS? / HOW DOES UX IMPACT THE NEEDLE? / HOW DOES THE BUSINESS VISION OR OPERATING PLAN DIRECTLY IMPACT UX DESIGN? WHERE CAN I OBSERVE IT? / WHAT IS ROI OF UX SUCCESS? DOES A UX HOMERUN INCREASE REVENUE? / WHAT KINDS OF CUSTOMER DECISION FACTORS INFLUENCE USAGE AND PROFIT? ARE THEY CATEGORY SPECIFIC? MORE. BUSINESS STRATEGY ALIGNMENT / ESTABLISH A RELATIONSHIP WITH BUSINESS STRATEGY. / OBTAIN BUSINESS STRATEGY DOCUMENTATION: ANNUAL OPERATING PLAN, MARKET DATA, COMPETITIVE DATA, MARKETING STRATEGY, PRIORITIZATION OF PRODUCT DEVELOPMENT, PRIORITIZATION OF CUSTOMER SEGMENTS. CONNECT BUSINESS STRATEGY WITH SPECIFIC UX DESIGN7/19/13 19 UXPA CONFERENCE 2013
  20. 20. NOTES DEVELOP A UX STRATEGY GENERATING A UX ROAD MAP / GATHER RELEVANT DATA / CREATE THE UNIVERSE OF POSSIBILITIES / ASSIGN A VALUE (TYPICALLY BUSINESS, CUSTOMER, OR TECHNOLOGY EFFORT OR COST) / APPLY WEIGHTING AS WARRANTED BY THE CONTEXT / APPLY A REALITY CHECK / STATE THE RESULTING PRIORITIZED LIST INTO RELEASES7/19/13 20 UXPA CONFERENCE 2013
  21. 21. 7/19/13 21 SUMMARY / WHAT WAS IT ALL AB LEARNING'S / WHAT WE BROUG NOTES / AS SIMPLE AS THAT APPENDIX / SESSIONS ATTENDE UXPA CONFERENCE 2013
  22. 22. APPENDIX B SESSIONS ATTENDED CHI / BUILDING A STRATEGIC AND EFFECTIVE UX TEAM / INTEGRATING UX INTO AN AGILE ENVIRONMENT / INTERACTION PATTERNS: BUILDING A BETTER FOUNDATION FOR YOUR DESIGN / FRUGAL INNOVATION: COLLABORATING TO INNOVATE FASTER, BETTER, CHEAPER / TOSS THE AGILE RITUALS: BE AGILE / DESIGNING WITH AN EMOTIONAL AWARENESS OF THE USER EXPERIENCE / DEVELOPING A USER EXPERIENCE STRATEGY 7/19/13 22 UXPA CONFERENCE 2013 JEFF / DESIGNING FOR ENGAGEMENT / INTERACTION PATTERNS: BUILDING A BETTER FOUNDATION FOR YOUR DESIGN / THERE'S MORE THAN ONE WAY TO SKIN A CAT: INTEGRATING UX INTO AN AGILE ENVIRONMENT. / FRUGAL INNOVATION: COLLABORATING TO INNOVATE FASTER, BETTER, CHEAPER / DESIGNING WITH AN EMOTIONAL AWARENESS OF THE USER EXPERIENCE / THE ART OF RAPID PROTOTYPING - SPECIFIC TECHNIQUES FOR HOW TO DESIGN FASTER WITH INTERACTIVE PROTOTYPES / NEW IDEAS FOR DESIGNING MOBILE WEB APPLICATIONS

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