Transcript of "Adiva Divine Training Presentation"
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Costume Jewellery?• The term costume jewellery dates back to the early 20th century• It reflects the use of the word ‘costume’ to refer to what is now called an ‘outfit’• It is meant to complement a particular fashionable garment or ‘costume’
Why Costume Jewellery?• It is more affordable than fine jewellery• It is intended to be fashionable and worn to fit with a new wardrobe or fashion style• It is very stylish and can adapt to the ever-changing fashion world
A Star-Studded Tale • The Industrial Revolution in the early 20th Century was the dawn of the mass production era• Replicas of flashy jewellery pieces made with inexpensive materials, gems and coloured glass paved the way for beautiful, yet affordable, jewellery• Designs as intricate and as unique as any high-priced jewellery became readily available to women of the world
• The fashion-conscious and style icons began setting the trend in adorning these twinkling trinkets• From the roaring 20s to the shining stars of the silver screen throughout the 40s, costume jewellery became part of celebrity life
High Fashion in High Society• The widespread obsession with costume jewellery caught the eye of various designers and artists• Coco Chanel, the most notable high-society advocate of the ‘jewellery of the people’ designed some of the most memorable pieces of faux jewellery
• In the 60s, costume jewellery designer Kenneth Jay Lane created pieces adorned by the über fashionable clique: Jackie Onassis, Elizabeth Taylor and Audrey Hepburn• Today, the biggest names on the red carpet known for their penchant for costume jewellery include: Sarah Jessica Parker, Madonna and Demi Moore
Desire For The Divine• Today, high-end fashion jewellery has achieved a collectible, celebrated status with a large market for quality vintage and modern fashion jewellery• Adiva Divine is carefully and specifically designed to meet this deep-seated desire for costume jewellery
Sabrina Chain• Anchored on each end by a silver cone design exquisitely laced with glittering Swarovski crystals exposing dangling chains• For a romantic, womanly charm
Honey Gem Pendant• A movable, rose gold-plated pendant trimmed with topaz Swarovski crystal and topaz-cased gem-drop• Enliven an outfit with warm and alluring gold beauty
The Antika Set• Delicately ornate and antique-styled, set in black rhodium, Swarovski crystals, Montana gems and a dangling tear-drop• A burst of circular beauty• The Antika set consists of necklace and earrings
The Zenith Set • Intertwined geometric shapes, triangles and circles with Swarovski crystals and black diamonds against a black-rhodium setting • A mystic feel of lost civilisations • The Zenith set consists of necklace and earringsExclusively available from
The Candice Set• A rose centrepiece wrapped in platinum-plated swirls positioned neatly between two open curls• Gorgeous, cute, feminine and delightful with an irresistible girlish attraction• The Candice Set consists of necklace and bracelet
The Allegra Set • Elicit the feeling of elegance, grace and class • A brown pearl balanced by a rose gold-plated setting, encrusted in Swarovski topaz and smoked topaz Swarovski crystal • The Allegra Set consists of necklace and earringsExclusively available from
Care for Adiva Divine Costume Jewellery• Fine jewellery and fashion jewellery should not mix whether you are wearing them, cleaning them, or storing them. Therefore, never keep your real gold and costume jewellery together. Always store separately.• To avoid your costume jewellery from tarnishing or becoming rusty or pitted due to moisture quickly, keep them in plastic bags. Wrap loosely inside the bags and store in boxes, drawers, or plastic containers.• Always use big containers to keep jewels, do not jumble them with smaller ones.• While cleaning your costume jewellery, do not immerse it in water or any cleaning solution. Doing so will cause a change in the colour of the stones. It also dissolves the material used to set the stones. Instead, use a damp, soft cloth to wipe the jewellery. *Costume jewellery needs specific care, just as your other fine jewelleries
Care for Adiva Divine Costume Jewellery• Never apply perfumes, deodorants, oils, body lotions or hairspray while wearing the jewellery, as the chemicals will tarnish the plating on the jewellery. Spray the perfume or hairspray first and then wear the jewellery.• Avoid wearing jewellery when bathing, going to bed, swimming, or when exercising.• Do not bend or apply excessive pressure to delicate jewellery. Bracelets or necklaces should be stored in a flat manner with stones turned upward to prevent them from coming loose and to maintain the shape of the jewellery piece. *Costume jewellery needs specific care, just as your other fine jewelleries
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