0
QNet Evaluation Report
April 2014
Key Activities Historical Data
Reputation
Management
via endorsing
QNET’s media
relations
program to
enhance
QNET’s image
...
s/n Announcement Market Number of
Clips
1 QNET: Direct selling is a "potential goldmine" for women's
empowerment
Egypt 24
...
44
2
Language
Arabic
English
Coverage language Breakdown
QNET: Direct selling is a "potential goldmine" for women's empowerment
Many women face the dilemma of choosing between fulfilling their domestic duties
and their professional obligations. While...
For young women, this disadvantage is intensified by the difficulties faced by delayed
school-to-work transition and low-q...
I have seen how women change and become more empowered, regardless of the
challenges.” Says Ghada Hamdan, a top distributo...
Publication: Al Akhbar
Country: Egypt
Circulation: 1,091,859
Language: Arabic
Summary:
Many women face the dilemma of choo...
Publication: Al Ahram Al Massae
Country: Egypt
Circulation: 450,000
Language: Arabic
Summary:
Many women face the dilemma ...
Publication: Alam Rakamy
Country: Egypt
Circulation: 10,000
Language: Arabic
Summary:
Many women face the dilemma of choos...
Publication: Al Ahram Al Taween
Country: Egypt
Circulation: 40,000
Language: Arabic
Summary:
Many women face the dilemma o...
Publication: Egyptian Gazette
Country: Egypt
Circulation: 110,000
Language: English
Summary:
Many women face the dilemma o...
Publication: Akhbar Al Youm
Country: Egypt
Link: http://bit.ly/1ejFiWz
Language: Arabic
Summary:
Many women face the dilem...
Publication: Masrawy
Country: Egypt
Link: http://bit.ly/1iwPpUG
Language: Arabic
Summary:
Many women face the dilemma of c...
Publication: Al Youm 7
Country: Egypt
Link: http://bit.ly/1hs1aiA
Language: Arabic
Summary:
Many women face the dilemma of...
Publication: Al Borsa
Country: Egypt
Link: http://bit.ly/1lPWtRz
Language: Arabic
Summary:
Many women face the dilemma of ...
Publication: Veto
Country: Egypt
Link: http://bit.ly/1g6XsFT
Language: Arabic
Summary:
Many women face the dilemma of choo...
Publication: Hi Tech 4 All
Country: Egypt
Link: http://bit.ly/1oM1VHr
Language: Arabic
Summary:
Many women face the dilemm...
Publication: Misr News Agency
Country: Egypt
Link: http://bit.ly/1sA3nfh
Language: Arabic
Summary:
Many women face the dil...
Publication: Al Dostor
Country: Egypt
Link: http://bit.ly/1qqDUB1
Language: Arabic
Summary:
Many women face the dilemma of...
Publication: Al Borsagya
Country: Egypt
Link: http://bit.ly/1g6ZHJa
Language: Arabic
Summary:
Many women face the dilemma ...
Publication: Masress
Country: Egypt
Link: http://bit.ly/1kKoRka
Language: Arabic
Summary:
Many women face the dilemma of c...
Publication: Al Bashayer
Country: Egypt
Link: http://bit.ly/1lSKO4B
Language: Arabic
Summary:
Many women face the dilemma ...
Publication: Zawya
Country: Egypt
Link: http://bit.ly/1iAezS9
Language: Arabic
Summary:
Many women face the dilemma of cho...
Publication: Al Gomhoureya
Country: Egypt
Link: http://bit.ly/Q95MOZ
Language: Arabic
Summary:
Many women face the dilemma...
Publication: Shbab Al Nil
Country: Egypt
Link: http://bit.ly/1ixHEwm
Language: Arabic
Summary:
Many women face the dilemma...
Publication: Forbes
Country: Egypt
Link: http://bit.ly/1iIToxp
Language: Arabic
Summary:
Many women face the dilemma of ch...
Publication: Alam Rakamy
Country: Egypt
Link: http://bit.ly/1gqLkD8
Language: Arabic
Summary:
Many women face the dilemma ...
Publication: El Eqtesady
Country: Egypt
Link: http://bit.ly/1n4iAUP
Language: Arabic
Summary:
Many women face the dilemma ...
Publication: Zawya
Country: Egypt
Link: http://bit.ly/1kNHTpY
Language: English
Summary:
Many women face the dilemma of ch...
Publication: Al Mouatamer
Country: Egypt
Link: http://bit.ly/1iMV6hd
Language: Arabic
Summary:
Many women face the dilemma...
QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations
In late 2013, Asian direct selling company QNET launched a partner program by tying
up with Egyptian cosmetics business Be...
Bell & Belle product range currently sold through QNET include a face lightening
cream containing watermelon extracts with...
“The skin on the side of the face always turned darker than the rest of my face and it
was very annoying having to cover i...
“We clearly have a winner with the Belle & Bell products and are planning to take it
international. We are in the process ...
Publication: Rose Al Youssef
Country: Egypt
Circulation: 55,000
Language: Arabic
Summary:
In late 2013, Asian direct selli...
Publication: Al Ahram Al Massae
Country: Egypt
Circulation: 450,000
Language: Arabic
Summary:
In late 2013, Asian direct s...
Publication: Alam Rakamy
Country: Egypt
Circulation: 10,000
Language: Arabic
Summary:
In late 2013, Asian direct selling c...
Publication: Alo Masr
Country: Egypt
Circulation: 40,000
Language: Arabic
Summary:
In late 2013, Asian direct selling comp...
Publication: ICT News
Country: Egypt
Circulation: 10,000
Language: Arabic
Summary:
In late 2013, Asian direct selling comp...
Publication: Masrawy
Country: Egypt
Link: http://bit.ly/1f00Lnv
Language: Arabic
Summary:
In late 2013, Asian direct selli...
Publication: Akhbar Al Youm
Country: Egypt
Link: http://bit.ly/1reNqJK
Language: Arabic
Summary:
In late 2013, Asian direc...
Publication: Veto
Country: Egypt
Link: http://bit.ly/1lzC27Y
Language: Arabic
Summary:
In late 2013, Asian direct selling ...
Publication: Veto
Country: Egypt
Link: http://bit.ly/1f00alO
Language: Arabic
Summary:
In late 2013, Asian direct selling ...
Publication: Al Borsa
Country: Egypt
Link: http://bit.ly/1mzWp8Y
Language: Arabic
Summary:
In late 2013, Asian direct sell...
Publication: Sada Al Balad
Country: Egypt
Link: http://bit.ly/1mzWNV2
Language: Arabic
Summary:
In late 2013, Asian direct...
Publication: Al Osboa
Country: Egypt
Link: http://bit.ly/1mzX0Y8
Language: Arabic
Summary:
In late 2013, Asian direct sell...
Publication: Al Mogaz
Country: Egypt
Link: http://bit.ly/1lBD1sP
Language: Arabic
Summary:
In late 2013, Asian direct sell...
Publication: Masress
Country: Egypt
Link: http://bit.ly/QCC8BO
Language: Arabic
Headline: Study: $ 447.3 million is the va...
Publication: 25 January
Country: Egypt
Link: http://bit.ly/1nExluX
Language: Arabic
Headline: Egyptians spending $ 447.3 m...
Publication: Forbes
Country: Egypt
Link: http://bit.ly/1mMZro2
Language: Arabic
Headline: Expectations of a growth in the ...
Publication: 24 Hours News
Country: Egypt
Link: http://bit.ly/1mQOHVL
Language: Arabic
Headline: Expectations of a Growth ...
Publication: Shbab Al Nil
Country: Egypt
Link: http://bit.ly/1fhPYp5
Language: Arabic
Headline: Report: Growth in the e-co...
Publication: Zawya
Country: Egypt
Link: http://bit.ly/1jdhMtO
Language: Arabic
Headline: Report: 3.4% is the rate of e-com...
Publication: Ros Al Youssef
Country: Egypt
Link: http://bit.ly/1ftgSKm
Language: Arabic
Headline: Report: 3.4% is the rate...
Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya”
We are ready to support the Egyptian government...
Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya”
We are ready to support the Egyptian government...
Publication: Al Borsagya
Country: Egypt
Circulation: 10,000
Language: Arabic
Summary:
Prominent Asian Direct Selling compa...
Publication: Al Borsagya
Country: Egypt
Link: http://bit.ly/QRDtVv
Language: Arabic
Summary:
Prominent Asian Direct Sellin...
Tone
0
10
20
30
40
50
Negative positive Neutral
Tone
Tone
Online Coverage
NO of Hits Top Coverage
Hits
35
Al Gomhoureya
Zawya
Akhbar Al Youm
Masrawy
QNet key Online coverage
QNet key Print coverage
Print Coverage
NO of clips Top Coverage
11
Egyptian Gazette
Al Akhbar
Al Ahram Al Taawen
Alam Raka...
Thank You
Upcoming SlideShare
Loading in...5
×

تقرير التغطية الإعلامية لكيونت - إبريل 2014

784

Published on

التغطية الإعلامية لمنتجات شركة كيونت وأنشطتها في مصر لشهر إبريل ٢٠١٤

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
784
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "تقرير التغطية الإعلامية لكيونت - إبريل 2014 "

  1. 1. QNet Evaluation Report April 2014
  2. 2. Key Activities Historical Data Reputation Management via endorsing QNET’s media relations program to enhance QNET’s image amongst the Egyptian local press. Write ups / Press Releases ( Positive News) 3 write ups 2 press releases and 1 interview circulated during April •QNET: Direct selling is a "potential goldmine" for women's empowerment • QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations •Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” .Published 61 times in both Online and Print. -Total print coverage : 11clips -Total online coverage : 35hits Main Media channels of QNet news coverage: Print :- Egyptian Gazette, Al Akhbar, Al Ahram Al Taawen, Alam Rakamy Online: Al Gomhoureya, Zawya, Akhbar Al Youm , Masrawy
  3. 3. s/n Announcement Market Number of Clips 1 QNET: Direct selling is a "potential goldmine" for women's empowerment Egypt 24 2 QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations Egypt 20 3 Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Egypt 2 Content
  4. 4. 44 2 Language Arabic English Coverage language Breakdown
  5. 5. QNET: Direct selling is a "potential goldmine" for women's empowerment
  6. 6. Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. The Direct Selling industry has offered many such women with a potential solution to this age-old dilemma. The industry is still in its early stages in the MENA region but more and more women are turning to Direct Selling because of the flexibility it offers. Throughout the world, more than 65 million women find direct selling to be the answer to gaining control of their own time, often while working in other full- or part- time careers and while being wives and mothers—managers of households. In an industry that is built upon the power of relationships, the natural attributes and special skills most women demonstrate for multi tasking and care giving, gives them an edge over their male counterparts. Unemployment rates in Egypt have risen to 13.3% with the female workforce being harder hit with a 25% unemployment rate compared to men at 9.8%. The 2013 Global Gender Gap Report ranks Egypt 125thout of 135 countries in terms of women’s economic participation and opportunity. This is due in large part to women’s marked disadvantage in the Egyptian labor market.
  7. 7. For young women, this disadvantage is intensified by the difficulties faced by delayed school-to-work transition and low-quality jobs. In such a scenario, direct selling companies provide women with an opportunity to contribute to their finances and to have a business of their own. The start-up cost of most businesses creates a real barrier for women. With Direct Selling, the start-up costs are minimal and genuine direct selling companies provide training and business tools to help their distributors get started. For many women, working in the corporate world has also meant downplaying their femininity to compete alongside men. As a result, many women working in these environments find them very unfulfilling. In direct selling, feminine traits are not just welcomed, they are encouraged! This business model thrives on the values of nurturing, support, collaboration, and authenticity – all inherently feminine traits. Direct selling is also a "potential goldmine" for women's empowerment, it provides women an equal opportunity to thrive and make substantial income without compromising their responsibilities as wives and mums. “I used to think success was about educational certificates and technical skills, but it’s really about passion, commitment, nonstop learning and adjusting myself to this ever- changing industry. The most important advantage I see is the personal development and growth coupled with flexibility and owning my own time as a mother and wife, this can be offered best by the direct selling business.
  8. 8. I have seen how women change and become more empowered, regardless of the challenges.” Says Ghada Hamdan, a top distributor for Asian direct selling company QNET in Egypt. Many women are recognizing direct selling as a business that is not just a way to make money – but a way to experience more balance, time with family, the opportunity to make a difference, and to be successful, without sacrificing themselves in the process. “Women tend to be nurturers by nature. Women care about others and that trait alone lends itself to being highly successful in the direct-selling business”, says Haldun Arin, CEO of QNet. Arin also believes that if the government creates a regulatory framework for the industry to flourish and to protect it from the dubious and fraudulent schemes ,this will encourage even more women to join the workforce creating necessary incomes without sacrificing the wellness of their children.
  9. 9. Publication: Al Akhbar Country: Egypt Circulation: 1,091,859 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: unemployment between women reached 25% in Egypt Date: April 13th 2014
  10. 10. Publication: Al Ahram Al Massae Country: Egypt Circulation: 450,000 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: unemployment between women reached 25% in Egypt Date: April 14th 2014
  11. 11. Publication: Alam Rakamy Country: Egypt Circulation: 10,000 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: Direct selling is a "potential goldmine" for women's empowerment unemployment between women reached 25% in Egypt Date: April 15th 2014
  12. 12. Publication: Al Ahram Al Taween Country: Egypt Circulation: 40,000 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 16th 2014
  13. 13. Publication: Egyptian Gazette Country: Egypt Circulation: 110,000 Language: English Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : Direct Selling ‘goldmine ‘ for women’s empowerment Date: April 19th 2014
  14. 14. Publication: Akhbar Al Youm Country: Egypt Link: http://bit.ly/1ejFiWz Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: 25% of the women had entered the unemployment line!! Date: April 9th 2014
  15. 15. Publication: Masrawy Country: Egypt Link: http://bit.ly/1iwPpUG Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: direct sales via the Internet the solution to counter unemployment among women Date: April 9th 2014
  16. 16. Publication: Al Youm 7 Country: Egypt Link: http://bit.ly/1hs1aiA Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  17. 17. Publication: Al Borsa Country: Egypt Link: http://bit.ly/1lPWtRz Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  18. 18. Publication: Veto Country: Egypt Link: http://bit.ly/1g6XsFT Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: direct sales via the Internet contributes to the elimination of unemployment Date: April 9th 2014
  19. 19. Publication: Hi Tech 4 All Country: Egypt Link: http://bit.ly/1oM1VHr Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  20. 20. Publication: Misr News Agency Country: Egypt Link: http://bit.ly/1sA3nfh Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment unemployment between women reached 25% in Egypt Date: April 9th 2014
  21. 21. Publication: Al Dostor Country: Egypt Link: http://bit.ly/1qqDUB1 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  22. 22. Publication: Al Borsagya Country: Egypt Link: http://bit.ly/1g6ZHJa Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  23. 23. Publication: Masress Country: Egypt Link: http://bit.ly/1kKoRka Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: 25% of the women had entered the unemployment line!! Date: April 9th 2014
  24. 24. Publication: Al Bashayer Country: Egypt Link: http://bit.ly/1lSKO4B Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  25. 25. Publication: Zawya Country: Egypt Link: http://bit.ly/1iAezS9 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  26. 26. Publication: Al Gomhoureya Country: Egypt Link: http://bit.ly/Q95MOZ Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: unemployment between women reached 25% in Egypt Date: April 9th 2014
  27. 27. Publication: Shbab Al Nil Country: Egypt Link: http://bit.ly/1ixHEwm Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  28. 28. Publication: Forbes Country: Egypt Link: http://bit.ly/1iIToxp Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  29. 29. Publication: Alam Rakamy Country: Egypt Link: http://bit.ly/1gqLkD8 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment unemployment between women reached 25% in Egypt Date: April 9th 2014
  30. 30. Publication: El Eqtesady Country: Egypt Link: http://bit.ly/1n4iAUP Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  31. 31. Publication: Zawya Country: Egypt Link: http://bit.ly/1kNHTpY Language: English Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling isa "potential goldmine" for women's empowerment Date: April 9th 2014
  32. 32. Publication: Al Mouatamer Country: Egypt Link: http://bit.ly/1iMV6hd Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: "QNET" provide jobs for women after the unemployment rate reached 25% Date: April 12th 2014
  33. 33. QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations
  34. 34. In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. At the end of first quarter, QNET reports that more than 2000 products from Bell & Belle’s range of skin care and hair care creams have been sold through the partner program all over Egypt with further demands from UAE and several African countries where QNET has a customer base. A recent report by research firm Euro monitor International suggests that overall penetration rate of e-commerce in the Egyptian population is still low at 3.4%but Egypt’s online purchases are expected to more than triple by 2016, with Egyptians spending as much as $447.3 million on e-commerce. “The e-commerce ecosystem in Egypt still has a lot of room for growth. As long as innovators are able to overcome the steep hurdles to e-commerce growth in the market, Egypt has the potential to be one of the largest customer bases in the region.” Says Haldun Arin, CEO of QNET. Women cosmetics industry has grown in the last three years with an annual revenue of around 3billion EGP. According to market reports, Egypt is one of the countries with high growth potential for beauty products in the Middle East.
  35. 35. Bell & Belle product range currently sold through QNET include a face lightening cream containing watermelon extracts with vitamins C&E, an Aloe Vera and grape-seeds face moisturizer and a hair bath cream rich with natural proteins, rosemary, biotin, garlic, and jojoba oil. The products are all made from natural herbal extracts and are all approved by the Egyptian Ministry of Health. “Ancient Egypt is well known for having heralded the beauty industry as we know it today. So, it was a logical choice for us to partner with a local manufacturer who uses traditional secrets to produce this fantastic range of beauty products. The response has been overwhelming with testimonials pouring in about the effectiveness of these products and demand from neighboring countries,” adds Haldun. Eman Mohamed Abdel Salam, a QNET distributor is a loyal user of the Bell & Belle moisturizing cream. “I love how quickly the cream gets absorbed into my skin without leaving any traces of grease. My skin looks bright and feels fresh even in the hot weather. The moisturizing effect is long lasting because even after I wash my face, it no longer feels dry.” Ghada Hamdan, a leading QNET distributor had a problem for years with her skin tanning unevenly whenever she was out for long periods under the harsh rays of the sun.
  36. 36. “The skin on the side of the face always turned darker than the rest of my face and it was very annoying having to cover it up with make up, to even out my skin. I used Belle & Bell’s skin whitening cream for 17 days, twice daily and the results are remarkable. Darkness on one side was completely gone and the other side reduced by 90%. My complexion is now naturally even.” Samiha Aly Yehia’s son, Amgad is a QNET distributor and gifted his mother with the moisturizer. She was amazed at the results. “I live in Egypt and my son is abroad now. He gave me the facial moisturizer from Bell & Belle and I started using it every day. I love the supple feeling it gives me on my mature skin and the calming lavender scent. When my tube was about to finish, I called my son and asked him to order me another one! I can’t live without it now.” Says Mrs. Yehia. The products are not just a hit with women but also with men. Dr. Mohammed Afifi is impressed with how well the whitening cream worked on lightening the dark spots on his face. “I’ve had these spots on my face for 10 years and nothing has worked on them. I started using the whitening cream from Bell & Belle and the effect was immediate, like magic. The spots have been fading with every application. This is a truly incredible product!” he says.
  37. 37. “We clearly have a winner with the Belle & Bell products and are planning to take it international. We are in the process of registering it in the UAE which is our regional headquarters so that we can distribute this widely in the MENA region where we have approximately 2 million customers”, explains Haldun Arin
  38. 38. Publication: Rose Al Youssef Country: Egypt Circulation: 55,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline :Report: 3.4% is the rate of e-commerce spread in Egypt Date: April 28th 2014
  39. 39. Publication: Al Ahram Al Massae Country: Egypt Circulation: 450,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 28th 2014
  40. 40. Publication: Alam Rakamy Country: Egypt Circulation: 10,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : $ 447.3 million is the size of e-commerce in Egypt Date: April 28th 2014
  41. 41. Publication: Alo Masr Country: Egypt Circulation: 40,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 28th 2014
  42. 42. Publication: ICT News Country: Egypt Circulation: 10,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : By year 2016 Egyptian will spend $447.3 million on e-commerce Date: April 30th 2014
  43. 43. Publication: Masrawy Country: Egypt Link: http://bit.ly/1f00Lnv Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  44. 44. Publication: Akhbar Al Youm Country: Egypt Link: http://bit.ly/1reNqJK Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  45. 45. Publication: Veto Country: Egypt Link: http://bit.ly/1lzC27Y Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNEt sold 2000 products from Bel company within 3 months Date: April 22th 2014
  46. 46. Publication: Veto Country: Egypt Link: http://bit.ly/1f00alO Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: Study: $ 447.3 million is the value of Egyptians spending on e-commerce in 2016 Date: April 22th 2014
  47. 47. Publication: Al Borsa Country: Egypt Link: http://bit.ly/1mzWp8Y Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  48. 48. Publication: Sada Al Balad Country: Egypt Link: http://bit.ly/1mzWNV2 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: Study: $ 447.3 million is the value of Egyptians spending on e-commerce in 2016 Date: April 22th 2014
  49. 49. Publication: Al Osboa Country: Egypt Link: http://bit.ly/1mzX0Y8 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  50. 50. Publication: Al Mogaz Country: Egypt Link: http://bit.ly/1lBD1sP Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: Egyptians spending $ 447.3 million on e-commerce in 2016 Date: April 22th 2014
  51. 51. Publication: Masress Country: Egypt Link: http://bit.ly/QCC8BO Language: Arabic Headline: Study: $ 447.3 million is the value of Egyptians spending on e-commerce in 2016 Date: April 22th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  52. 52. Publication: 25 January Country: Egypt Link: http://bit.ly/1nExluX Language: Arabic Headline: Egyptians spending $ 447.3 million on e-commerce in 2016 Date: April 22th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  53. 53. Publication: Forbes Country: Egypt Link: http://bit.ly/1mMZro2 Language: Arabic Headline: Expectations of a growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 23th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  54. 54. Publication: 24 Hours News Country: Egypt Link: http://bit.ly/1mQOHVL Language: Arabic Headline: Expectations of a Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 23th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  55. 55. Publication: Shbab Al Nil Country: Egypt Link: http://bit.ly/1fhPYp5 Language: Arabic Headline: Report: Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 26th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  56. 56. Publication: Zawya Country: Egypt Link: http://bit.ly/1jdhMtO Language: Arabic Headline: Report: 3.4% is the rate of e-commerce spread in Egypt Date: April 28th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  57. 57. Publication: Ros Al Youssef Country: Egypt Link: http://bit.ly/1ftgSKm Language: Arabic Headline: Report: 3.4% is the rate of e-commerce spread in Egypt Date: April 28th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  58. 58. Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing
  59. 59. Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Prominent Asian Direct Selling company QNET has maintained a steady foothold in Egypt despite the unstable circumstances and continues to grow by expanding its product offerings to appeal to regional and cultural tastes. We spoke to Dr. Hossam Ibrahim, a university lecturer by profession who is also a leading distributor for QNET in Egypt. He also leads a team of young people that he not only trains in the area of direct selling, but also in basic business skills, personality development and entrepreneurship. He explains what it means to be a team leader, dealing with adversity and how the industry of direct selling changed his life.
  60. 60. Publication: Al Borsagya Country: Egypt Circulation: 10,000 Language: Arabic Summary: Prominent Asian Direct Selling company QNET has maintained a steady foothold in Egypt despite the unstable circumstances and continues to grow by expanding its product offerings to appeal to regional and cultural tastes. We spoke to Dr. Hossam Ibrahim, a university lecturer by profession who is also a leading distributor for QNET in Egypt. Headline :Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Date: April 27th 2014
  61. 61. Publication: Al Borsagya Country: Egypt Link: http://bit.ly/QRDtVv Language: Arabic Summary: Prominent Asian Direct Selling company QNET has maintained a steady foothold in Egypt despite the unstable circumstances and continues to grow by expanding its product offerings to appeal to regional and cultural tastes. We spoke to Dr. Hossam Ibrahim, a university lecturer by profession who is also a leading distributor for QNET in Egypt. . Headline: Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Date: April 26th 2014
  62. 62. Tone 0 10 20 30 40 50 Negative positive Neutral Tone Tone
  63. 63. Online Coverage NO of Hits Top Coverage Hits 35 Al Gomhoureya Zawya Akhbar Al Youm Masrawy QNet key Online coverage
  64. 64. QNet key Print coverage Print Coverage NO of clips Top Coverage 11 Egyptian Gazette Al Akhbar Al Ahram Al Taawen Alam Rakamy
  65. 65. Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×