تقرير التغطية الإعلامية لكيونت - إبريل 2014
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تقرير التغطية الإعلامية لكيونت - إبريل 2014

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التغطية الإعلامية لمنتجات شركة كيونت وأنشطتها في مصر لشهر إبريل ٢٠١٤

التغطية الإعلامية لمنتجات شركة كيونت وأنشطتها في مصر لشهر إبريل ٢٠١٤

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  • 1. QNet Evaluation Report April 2014
  • 2. Key Activities Historical Data Reputation Management via endorsing QNET’s media relations program to enhance QNET’s image amongst the Egyptian local press. Write ups / Press Releases ( Positive News) 3 write ups 2 press releases and 1 interview circulated during April •QNET: Direct selling is a "potential goldmine" for women's empowerment • QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations •Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” .Published 61 times in both Online and Print. -Total print coverage : 11clips -Total online coverage : 35hits Main Media channels of QNet news coverage: Print :- Egyptian Gazette, Al Akhbar, Al Ahram Al Taawen, Alam Rakamy Online: Al Gomhoureya, Zawya, Akhbar Al Youm , Masrawy
  • 3. s/n Announcement Market Number of Clips 1 QNET: Direct selling is a "potential goldmine" for women's empowerment Egypt 24 2 QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations Egypt 20 3 Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Egypt 2 Content
  • 4. 44 2 Language Arabic English Coverage language Breakdown
  • 5. QNET: Direct selling is a "potential goldmine" for women's empowerment
  • 6. Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. The Direct Selling industry has offered many such women with a potential solution to this age-old dilemma. The industry is still in its early stages in the MENA region but more and more women are turning to Direct Selling because of the flexibility it offers. Throughout the world, more than 65 million women find direct selling to be the answer to gaining control of their own time, often while working in other full- or part- time careers and while being wives and mothers—managers of households. In an industry that is built upon the power of relationships, the natural attributes and special skills most women demonstrate for multi tasking and care giving, gives them an edge over their male counterparts. Unemployment rates in Egypt have risen to 13.3% with the female workforce being harder hit with a 25% unemployment rate compared to men at 9.8%. The 2013 Global Gender Gap Report ranks Egypt 125thout of 135 countries in terms of women’s economic participation and opportunity. This is due in large part to women’s marked disadvantage in the Egyptian labor market.
  • 7. For young women, this disadvantage is intensified by the difficulties faced by delayed school-to-work transition and low-quality jobs. In such a scenario, direct selling companies provide women with an opportunity to contribute to their finances and to have a business of their own. The start-up cost of most businesses creates a real barrier for women. With Direct Selling, the start-up costs are minimal and genuine direct selling companies provide training and business tools to help their distributors get started. For many women, working in the corporate world has also meant downplaying their femininity to compete alongside men. As a result, many women working in these environments find them very unfulfilling. In direct selling, feminine traits are not just welcomed, they are encouraged! This business model thrives on the values of nurturing, support, collaboration, and authenticity – all inherently feminine traits. Direct selling is also a "potential goldmine" for women's empowerment, it provides women an equal opportunity to thrive and make substantial income without compromising their responsibilities as wives and mums. “I used to think success was about educational certificates and technical skills, but it’s really about passion, commitment, nonstop learning and adjusting myself to this ever- changing industry. The most important advantage I see is the personal development and growth coupled with flexibility and owning my own time as a mother and wife, this can be offered best by the direct selling business.
  • 8. I have seen how women change and become more empowered, regardless of the challenges.” Says Ghada Hamdan, a top distributor for Asian direct selling company QNET in Egypt. Many women are recognizing direct selling as a business that is not just a way to make money – but a way to experience more balance, time with family, the opportunity to make a difference, and to be successful, without sacrificing themselves in the process. “Women tend to be nurturers by nature. Women care about others and that trait alone lends itself to being highly successful in the direct-selling business”, says Haldun Arin, CEO of QNet. Arin also believes that if the government creates a regulatory framework for the industry to flourish and to protect it from the dubious and fraudulent schemes ,this will encourage even more women to join the workforce creating necessary incomes without sacrificing the wellness of their children.
  • 9. Publication: Al Akhbar Country: Egypt Circulation: 1,091,859 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: unemployment between women reached 25% in Egypt Date: April 13th 2014
  • 10. Publication: Al Ahram Al Massae Country: Egypt Circulation: 450,000 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: unemployment between women reached 25% in Egypt Date: April 14th 2014
  • 11. Publication: Alam Rakamy Country: Egypt Circulation: 10,000 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: Direct selling is a "potential goldmine" for women's empowerment unemployment between women reached 25% in Egypt Date: April 15th 2014
  • 12. Publication: Al Ahram Al Taween Country: Egypt Circulation: 40,000 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 16th 2014
  • 13. Publication: Egyptian Gazette Country: Egypt Circulation: 110,000 Language: English Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline : Direct Selling ‘goldmine ‘ for women’s empowerment Date: April 19th 2014
  • 14. Publication: Akhbar Al Youm Country: Egypt Link: http://bit.ly/1ejFiWz Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: 25% of the women had entered the unemployment line!! Date: April 9th 2014
  • 15. Publication: Masrawy Country: Egypt Link: http://bit.ly/1iwPpUG Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: direct sales via the Internet the solution to counter unemployment among women Date: April 9th 2014
  • 16. Publication: Al Youm 7 Country: Egypt Link: http://bit.ly/1hs1aiA Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 17. Publication: Al Borsa Country: Egypt Link: http://bit.ly/1lPWtRz Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  • 18. Publication: Veto Country: Egypt Link: http://bit.ly/1g6XsFT Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: direct sales via the Internet contributes to the elimination of unemployment Date: April 9th 2014
  • 19. Publication: Hi Tech 4 All Country: Egypt Link: http://bit.ly/1oM1VHr Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  • 20. Publication: Misr News Agency Country: Egypt Link: http://bit.ly/1sA3nfh Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 21. Publication: Al Dostor Country: Egypt Link: http://bit.ly/1qqDUB1 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 22. Publication: Al Borsagya Country: Egypt Link: http://bit.ly/1g6ZHJa Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 23. Publication: Masress Country: Egypt Link: http://bit.ly/1kKoRka Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: 25% of the women had entered the unemployment line!! Date: April 9th 2014
  • 24. Publication: Al Bashayer Country: Egypt Link: http://bit.ly/1lSKO4B Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 25. Publication: Zawya Country: Egypt Link: http://bit.ly/1iAezS9 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  • 26. Publication: Al Gomhoureya Country: Egypt Link: http://bit.ly/Q95MOZ Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 27. Publication: Shbab Al Nil Country: Egypt Link: http://bit.ly/1ixHEwm Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  • 28. Publication: Forbes Country: Egypt Link: http://bit.ly/1iIToxp Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment Date: April 9th 2014
  • 29. Publication: Alam Rakamy Country: Egypt Link: http://bit.ly/1gqLkD8 Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling is a "potential goldmine" for women's empowerment unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 30. Publication: El Eqtesady Country: Egypt Link: http://bit.ly/1n4iAUP Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: unemployment between women reached 25% in Egypt Date: April 9th 2014
  • 31. Publication: Zawya Country: Egypt Link: http://bit.ly/1kNHTpY Language: English Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: QNET: Direct selling isa "potential goldmine" for women's empowerment Date: April 9th 2014
  • 32. Publication: Al Mouatamer Country: Egypt Link: http://bit.ly/1iMV6hd Language: Arabic Summary: Many women face the dilemma of choosing between fulfilling their domestic duties and their professional obligations. While some do an excellent job of managing the two equally, the majority struggles with balancing personal, family and work commitments. This leads to many women dropping out of the workforce or not climbing up to leadership positions in the corporate world. Headline: "QNET" provide jobs for women after the unemployment rate reached 25% Date: April 12th 2014
  • 33. QNET’S Egyptian beauty range “BEL & BELLE” exceeds expectations
  • 34. In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. At the end of first quarter, QNET reports that more than 2000 products from Bell & Belle’s range of skin care and hair care creams have been sold through the partner program all over Egypt with further demands from UAE and several African countries where QNET has a customer base. A recent report by research firm Euro monitor International suggests that overall penetration rate of e-commerce in the Egyptian population is still low at 3.4%but Egypt’s online purchases are expected to more than triple by 2016, with Egyptians spending as much as $447.3 million on e-commerce. “The e-commerce ecosystem in Egypt still has a lot of room for growth. As long as innovators are able to overcome the steep hurdles to e-commerce growth in the market, Egypt has the potential to be one of the largest customer bases in the region.” Says Haldun Arin, CEO of QNET. Women cosmetics industry has grown in the last three years with an annual revenue of around 3billion EGP. According to market reports, Egypt is one of the countries with high growth potential for beauty products in the Middle East.
  • 35. Bell & Belle product range currently sold through QNET include a face lightening cream containing watermelon extracts with vitamins C&E, an Aloe Vera and grape-seeds face moisturizer and a hair bath cream rich with natural proteins, rosemary, biotin, garlic, and jojoba oil. The products are all made from natural herbal extracts and are all approved by the Egyptian Ministry of Health. “Ancient Egypt is well known for having heralded the beauty industry as we know it today. So, it was a logical choice for us to partner with a local manufacturer who uses traditional secrets to produce this fantastic range of beauty products. The response has been overwhelming with testimonials pouring in about the effectiveness of these products and demand from neighboring countries,” adds Haldun. Eman Mohamed Abdel Salam, a QNET distributor is a loyal user of the Bell & Belle moisturizing cream. “I love how quickly the cream gets absorbed into my skin without leaving any traces of grease. My skin looks bright and feels fresh even in the hot weather. The moisturizing effect is long lasting because even after I wash my face, it no longer feels dry.” Ghada Hamdan, a leading QNET distributor had a problem for years with her skin tanning unevenly whenever she was out for long periods under the harsh rays of the sun.
  • 36. “The skin on the side of the face always turned darker than the rest of my face and it was very annoying having to cover it up with make up, to even out my skin. I used Belle & Bell’s skin whitening cream for 17 days, twice daily and the results are remarkable. Darkness on one side was completely gone and the other side reduced by 90%. My complexion is now naturally even.” Samiha Aly Yehia’s son, Amgad is a QNET distributor and gifted his mother with the moisturizer. She was amazed at the results. “I live in Egypt and my son is abroad now. He gave me the facial moisturizer from Bell & Belle and I started using it every day. I love the supple feeling it gives me on my mature skin and the calming lavender scent. When my tube was about to finish, I called my son and asked him to order me another one! I can’t live without it now.” Says Mrs. Yehia. The products are not just a hit with women but also with men. Dr. Mohammed Afifi is impressed with how well the whitening cream worked on lightening the dark spots on his face. “I’ve had these spots on my face for 10 years and nothing has worked on them. I started using the whitening cream from Bell & Belle and the effect was immediate, like magic. The spots have been fading with every application. This is a truly incredible product!” he says.
  • 37. “We clearly have a winner with the Belle & Bell products and are planning to take it international. We are in the process of registering it in the UAE which is our regional headquarters so that we can distribute this widely in the MENA region where we have approximately 2 million customers”, explains Haldun Arin
  • 38. Publication: Rose Al Youssef Country: Egypt Circulation: 55,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline :Report: 3.4% is the rate of e-commerce spread in Egypt Date: April 28th 2014
  • 39. Publication: Al Ahram Al Massae Country: Egypt Circulation: 450,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 28th 2014
  • 40. Publication: Alam Rakamy Country: Egypt Circulation: 10,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : $ 447.3 million is the size of e-commerce in Egypt Date: April 28th 2014
  • 41. Publication: Alo Masr Country: Egypt Circulation: 40,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 28th 2014
  • 42. Publication: ICT News Country: Egypt Circulation: 10,000 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e-commerce website to reach a captive market of QNET’s existing distributors. Headline : By year 2016 Egyptian will spend $447.3 million on e-commerce Date: April 30th 2014
  • 43. Publication: Masrawy Country: Egypt Link: http://bit.ly/1f00Lnv Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  • 44. Publication: Akhbar Al Youm Country: Egypt Link: http://bit.ly/1reNqJK Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  • 45. Publication: Veto Country: Egypt Link: http://bit.ly/1lzC27Y Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNEt sold 2000 products from Bel company within 3 months Date: April 22th 2014
  • 46. Publication: Veto Country: Egypt Link: http://bit.ly/1f00alO Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: Study: $ 447.3 million is the value of Egyptians spending on e-commerce in 2016 Date: April 22th 2014
  • 47. Publication: Al Borsa Country: Egypt Link: http://bit.ly/1mzWp8Y Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  • 48. Publication: Sada Al Balad Country: Egypt Link: http://bit.ly/1mzWNV2 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: Study: $ 447.3 million is the value of Egyptians spending on e-commerce in 2016 Date: April 22th 2014
  • 49. Publication: Al Osboa Country: Egypt Link: http://bit.ly/1mzX0Y8 Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: QNET expects growth of e-commerce sector in Egypt three times its current size by 2016 Date: April 22th 2014
  • 50. Publication: Al Mogaz Country: Egypt Link: http://bit.ly/1lBD1sP Language: Arabic Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors. Headline: Egyptians spending $ 447.3 million on e-commerce in 2016 Date: April 22th 2014
  • 51. Publication: Masress Country: Egypt Link: http://bit.ly/QCC8BO Language: Arabic Headline: Study: $ 447.3 million is the value of Egyptians spending on e-commerce in 2016 Date: April 22th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 52. Publication: 25 January Country: Egypt Link: http://bit.ly/1nExluX Language: Arabic Headline: Egyptians spending $ 447.3 million on e-commerce in 2016 Date: April 22th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 53. Publication: Forbes Country: Egypt Link: http://bit.ly/1mMZro2 Language: Arabic Headline: Expectations of a growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 23th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 54. Publication: 24 Hours News Country: Egypt Link: http://bit.ly/1mQOHVL Language: Arabic Headline: Expectations of a Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 23th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 55. Publication: Shbab Al Nil Country: Egypt Link: http://bit.ly/1fhPYp5 Language: Arabic Headline: Report: Growth in the e-commerce sector in Egypt three times its current size by 2016 Date: April 26th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 56. Publication: Zawya Country: Egypt Link: http://bit.ly/1jdhMtO Language: Arabic Headline: Report: 3.4% is the rate of e-commerce spread in Egypt Date: April 28th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 57. Publication: Ros Al Youssef Country: Egypt Link: http://bit.ly/1ftgSKm Language: Arabic Headline: Report: 3.4% is the rate of e-commerce spread in Egypt Date: April 28th 2014 Summary: In late 2013, Asian direct selling company QNET launched a partner program by tying up with Egyptian cosmetics business Bell & Belle from Alexandria. This program allowed QNET to partner with local small and medium businesses and provide them with a platform through their e- commerce website to reach a captive market of QNET’s existing distributors.
  • 58. Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing
  • 59. Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Prominent Asian Direct Selling company QNET has maintained a steady foothold in Egypt despite the unstable circumstances and continues to grow by expanding its product offerings to appeal to regional and cultural tastes. We spoke to Dr. Hossam Ibrahim, a university lecturer by profession who is also a leading distributor for QNET in Egypt. He also leads a team of young people that he not only trains in the area of direct selling, but also in basic business skills, personality development and entrepreneurship. He explains what it means to be a team leader, dealing with adversity and how the industry of direct selling changed his life.
  • 60. Publication: Al Borsagya Country: Egypt Circulation: 10,000 Language: Arabic Summary: Prominent Asian Direct Selling company QNET has maintained a steady foothold in Egypt despite the unstable circumstances and continues to grow by expanding its product offerings to appeal to regional and cultural tastes. We spoke to Dr. Hossam Ibrahim, a university lecturer by profession who is also a leading distributor for QNET in Egypt. Headline :Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Date: April 27th 2014
  • 61. Publication: Al Borsagya Country: Egypt Link: http://bit.ly/QRDtVv Language: Arabic Summary: Prominent Asian Direct Selling company QNET has maintained a steady foothold in Egypt despite the unstable circumstances and continues to grow by expanding its product offerings to appeal to regional and cultural tastes. We spoke to Dr. Hossam Ibrahim, a university lecturer by profession who is also a leading distributor for QNET in Egypt. . Headline: Dr. Hossam Ibrahim one of QNET Leaders in an Interview with “ Al Borsagya” We are ready to support the Egyptian government to legalize the situation of network marketing Date: April 26th 2014
  • 62. Tone 0 10 20 30 40 50 Negative positive Neutral Tone Tone
  • 63. Online Coverage NO of Hits Top Coverage Hits 35 Al Gomhoureya Zawya Akhbar Al Youm Masrawy QNet key Online coverage
  • 64. QNet key Print coverage Print Coverage NO of clips Top Coverage 11 Egyptian Gazette Al Akhbar Al Ahram Al Taawen Alam Rakamy
  • 65. Thank You