There are several external drivers that create the Tipping Point for Business Analytics to go mainstream NOW . The reality is that it is increasingly hard to know all things about your business as companies are faced and to answer the most basic questions.. with increasing information that changes at an exponential rate… and the expectation to have access to that information anywhere and instantly… Meanwhile we see exponential growth of information that needs to be unleashed: It is estimated that 4 EXABYTES of unique information will be generated this year… that is more than the previous 5,000 years Mass adoption of mobile devices …. 70% of China’s Internet users use a handset over a PC – this has a massive impact on the way we will conduct our business. Also, ‘JPMorgan, the second-largest U.S. lender by assets behind Bank of America, will distribute iPads free of charge to all associates in its global investment banking division’ Viral adoption of social media and the importance of companies to learn how to leverage this information; facebook has over 500 million users… and the total # of text messages sent and received every day exceeds the total population of the planet Heightened risk and increasing compliance regulations . There are 1000’s of regulations companies are faced. It is Alphabet soup of IFRS, XBRL, Environment regulation The reality is to achieve the remarkable, business professionals must have a great deal of knowledge about their business and this requires them to derive infinite meaning from the abundance of information available Our Business Analytics offering delivers this for EVERY PERSON… and it comes down to three steps…
&quot;[It's] thinking of issuing tablets and home PCs to its home-based sales teams,&quot; he said. &quot;The logic is simple: You have three minutes to pitch a doctor on a new drug or device in a hallway between patient visits. Wouldn't it be nice to show her a video and a few slides on a tablet? Much better than heaving potentially out-of-date collateral at her.”
So why is there such a buzz about SAP BusinessObjects Mobile? Almost all organizations, independently of size, location and industry today face a common set of challenges when it comes to integrating their mobile workers into the enterprise information processes. Organizations have invested a heavily in their ERP and CRM systems, and very likely have mobile access to email. But providing information; relevant, time-critical decision information to the mobile workforce; has been more often than not overlooked. The impact to the mobile workforce can be significant, particularly during these economic times where time critical decisions are so important. Acting early and often can be can be critical, particularly in today’s economy when action without information can be devastating to companies. Think about it! Much of the activity of customer-facing professional and the mobile workforce is dependent on timely and accurate access to information and processes they need to do their jobs. Consider delivery carriers like UPS or Federal Express and how the innovation of mobile technology has transformed the way they do business.
<click> Does this look familiar to you? <click> Businesses today are not just considering going mobile, they are planning for it. Although many don’t have a clear strategy in place, most are under pressure by employees and customers to Provide immediate access to information when and where they work. <click> And – according to the Aberdeen Group from alert messages to dashboard capabilities, in every category nearly every respondent has plans to improve and increase use of Mobile BI across their organizations. <click> Today, according to GSMA, nearly every person owns a mobile phone, and they suggests that by the year 2013 there will be a 1 to 1 ratio. And according to the Knowledge Center by eWeek magazine, By the end of 2011, the number of worldwide mobile workers will reach 1 billion, including nearly 75 percent of the workforce in the United States. and as you can imagine, with the maturity of convergent devices offering users the freedom to access information from almost anywhere, mobile access to information is becoming a job expectation and is a new reality for the mobile workforce, not a luxury. And In response to the needs of a new kind of workforce, Businesses are becoming increasingly mobile Smart Phones hold nearly 10% of the global mobile phones market And its projected that annual growth for Smart phones will reach nearly 60% - this means that nearly 60% of six billion phones worldwide And Analyst predict that mobile applications (including SAP BusinessObjects Mobile) will achieve Double digit growth (between 20 and 37% from 2006 through 2011) With the Convergence of Mobile & Business Intelligence mobile devices enable immediate access to enterprise information from anywhere And the expectation of moving from desktops and laptops to mobile applications is a given
Second, it needs to be easy for any user. Users are coming in different shapes and sizes and have sometime very different technical expertise. Their needs and the way they wish to present answer can be quite different and cover a large spectrum. For some users, they just want to quickly find an answer by just pointing and clicking on areas of interest. For others, the way the information is formatted and presented needs to be very professional with consistent graphics and tables. It could be that you are asked to review performance metrics in the form of dashboards in front of your boss this afternoon directly from Microsoft Office Presentation The SAP BusinessObjects philosophy has always been to provide the best tool for the need at hand and an user experience that is unified, with great visual cues and of course interactive. Our BI portfolio provide business users with access to information through a broad suite of BI tools, one that is unified, visual and interactive. The goal is to empower all users (executives, analysts, staff, suppliers, and partners) so they can make better-informed choices and decisions.
People need to get the information wherever they are and whenever they require it and organizations must do so by offering differing means to access this information. SAP offers on-demand BI solutions that doesn’t require any IT infrastructure, doesn’t require installation or internal deployment. With BI On Demand, enterprise can instantly get a team, a department, an entire division access to analytics so people can start can accessing and share relevant now information. It can also be used with your ecosystem without having to worry about firewall and legacy IT perimeter security. Information can be accessed on the road or wherever people are using their mobile devices such as RIM Blackberry and Apple iPhone. For example, a sales person could use SAP BusinessObjects Explorer on his iPhone to review the latest orders prior to a meeting with a customer. He would get the same answer, the same rich user experience as if he was on his laptop at his favorite coffee shop or tethered to his computer in the office conference room. Embed the information they need directly in their workflow, directly in the business application that they use in their daily life and allow them to view the relevant information, information for better decisions on the spot without having to leave their CRM application, or their logistic program for example. An important part of any strategy to provide access and deliver decision-making information to anyone within your business network is the self service model. It’s the main door to the wealth of existing corporate information and as such it must be able to present the information available in an efficient and visually attractive way so users don’t loose time manually sifting what is relevant from what is not for their particular task or decision and that’s an integral part of SAP BUsinessObjects BI Suite. Finally, information must reach people where they spend probably a lot of their time, in the Microsoft Office Suite , whether it’s our ability to surface reports and dashboard directly in Work, PowerPoint, Excel, Outlook and keep the data always in sync.
It also allows business users to interact directly with the data. For example, when reviewing a sales report chart, for example sales by geography, with a single click on the relevant content, they can drill into report that provides sales for a specific geography by year by quarter. When they are finished reviewing that content, they can drill backup to the summary level content If what the user sees in the report warrants immediate action, for example they need to update their sales pipeline immediately, they can change the content (in this case sales data) directly from the mobile devise, or they respond via SMS or interact with the data by calling or directly emailing the report to the individual (in this case a specific account rep) that dropped their forecast, without leaving the report. This capability means that mobile workers now have an opportunity to react more quickly to information when they get it, and to act confidently, because it is information directly from the business intelligence environment And if they disconnected, they can still reviewing the reports offline
Insight Americas 2007
With the SAP BusinessObjects Explorer for iPhone prototype, insight into your business is never more than a few flicks away. Through simple and fast search, intuitive data exploration and visualization, and high performance and scalability, SAP BusinessObjects Explorer allows you to answer business questions &quot;on-the-fly&quot; and regardless of where you are. Whether you are visiting a customer and need to see what orders they've placed, at a café dreaming up a new marketing program, or in the board room discussing this quarter's revenues, SAP BusinessObjects Explorer for iPhone prototype puts immediate access to all quality-decision information on the go. http://www.sdn.sap.com/irj/boc/innovation-center?rid=/webcontent/uuid/706569f0-989c-2c10-5ca4-e945dc3368e3
Mr. Raheel Khan
Raheel Khan Business Development Manager, BAT SAP MENA May 2011
4 Exabytes of unique information in 2011 Access Internet with Handset 70% >500 Million members >1,000 + Regulations
The Mobility Revolution App Enabled Devices Are Everywhere The Enterprise Has Embraced Tablets Changing How Business Is Done <ul><ul><li>377m smartphones and app enabled devices will be shipped in 2011. 2012 will see 462m, outpacing PC shipments. 1 </li></ul></ul><ul><ul><li>Non-PC devices are not replacing PCs, but are expanding the market. 1 </li></ul></ul><ul><ul><li>Apple COO claimed 65% of Fortune 100 firms were deploying iPads or piloting projects. ‘I’ve never seen an adoption like this…the Enterprise is historically much slower moving on adoption. </li></ul></ul><ul><ul><li>Most firms see the iPad as a laptop replacement, but the real impact will come from substituting for clipboard & paper, or as a technology tool where nothing was available before. 2 </li></ul></ul><ul><ul><li>Organizations are using tablets for not just email and internet, but customer presentations and sales support </li></ul></ul><ul><ul><li>Industries are changing how businesses sell – pharmaceutical companies, consumer products. </li></ul></ul>1 – IDC Forecast 2 – Forrester Research 3 – Gartner and Forrester Analyst Calls
Typical Challenges For Mobile Workers <ul><ul><li>Often Disconnected from the enterprise, yet still need to make time-critical decisions </li></ul></ul><ul><ul><li>Difficult to access relevant information when outside the office </li></ul></ul><ul><ul><li>Customer expectations not met or questions not answered </li></ul></ul><ul><ul><li>Limited visibility to time critical information </li></ul></ul>Technician Sales Professional Information Worker Delayed Actions Information Executive
The New Global Business Model The Mobile Workforce in Action At the World Mobile Conference in February 2010, GSMA announced that the number of mobile phones in the world has exceeded four billion with prospects of hitting six billion in 2013
Easy for Users Quickly and easily Trusted 360 view When and wherever Applied
Experienced Whenever and Wherever Quickly and easily Trusted 360 view When and wherever Applied Business Suite Microsoft Office On Demand Self Service Mobile Device
Targeted, personalized information wherever you are Targeted BI Content Search & Exploration In-Memory Accelerated Exploration of Any Data Source
BI on Mobile Devices Removing Barriers to Access <ul><ul><li>Access </li></ul></ul><ul><ul><li>Access BI dashboards and reports with a click or touch </li></ul></ul><ul><ul><li>Integrated in existing BI suite </li></ul></ul><ul><ul><li>Optimized viewing of reports </li></ul></ul><ul><ul><li>On the go analysis on and offline </li></ul></ul><ul><li>Interact </li></ul><ul><ul><li>Drill, change filters and prompts for customized viewing </li></ul></ul><ul><ul><li>Be alerted to data changes </li></ul></ul><ul><ul><li>Search, sort, add bookmarks and find reports easier in tabular form on the iPhone </li></ul></ul><ul><ul><li>Share </li></ul></ul><ul><ul><li>OTA installation for wide-spread sharing </li></ul></ul><ul><ul><li>Push reports onto mobile devices </li></ul></ul>iPhone Blackberry Windows Symbian OS Other
Interact And Take Immediate Action <ul><ul><li>Drillable interactive charts, tables, and metrics </li></ul></ul><ul><ul><li>Report to report navigation </li></ul></ul><ul><ul><li>Change underlying data directly from mobile device </li></ul></ul><ul><ul><li>Respond directly and trigger remote processes </li></ul></ul><ul><ul><ul><li>Local and remote actions </li></ul></ul></ul><ul><ul><ul><ul><li>Send SMS </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Place calls </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Data write back </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support for sending document URL by e-mail </li></ul></ul></ul></ul>
Mobile BI Better decisions. Wherever you are. Linked Reports Drillable Charts & Tables Alerts Inbox Metric Trend Graphs Take Action Performance Metrics How to get this to fit?
Search and Explorations More People, More Often, More Context <ul><li>iPad Explorations </li></ul><ul><ul><li>Search across all data </li></ul></ul><ul><ul><li>Automated relevancy and chart generation </li></ul></ul><ul><ul><li>Share your results instantly with others </li></ul></ul><ul><ul><li>New content navigation for everyone </li></ul></ul>