Smart transportfor an ever-changing world of communications<br />
Social Networking, cloud services and more:<br />What is the impact on operators?<br />Social networking<br />Cloud based/...
Mobile Internet<br />1<br />16<br />83<br />Entertainment<br />36<br />37<br />27<br />Multi-sided business<br />2<br />54...
Global WIRELINE traffic<br />Residentialunicast TV<br />Residential internet<br />Business internet<br />Voice traffic<br ...
The service providers’ force field: three key success factors make the difference<br />Overthe top players<br />New busine...
Current transport networks are too complex for the challenge: Simplification is needed<br />   broadband access  <br />   ...
 Lower cost per bit</li></ul>residential<br />enterprise<br />mobile<br /><ul><li> High Throughput
 Low Latency</li></ul>Experience<br />  service-aware IP edge  <br /><ul><li> Ready for new services
 Ready for new business models</li></ul>Evolution<br />   Photonic IP core   <br />
Next Generation Optical Transport (NGOA):Simplified, converged access for the future<br />New revenue streams<br />Several...
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Mr. Ottmar Krauss' presentation at QITCOM 2011

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QITCOM 2011


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Mr. Ottmar Krauss' presentation at QITCOM 2011

  1. 1. Smart transportfor an ever-changing world of communications<br />
  2. 2. Social Networking, cloud services and more:<br />What is the impact on operators?<br />Social networking<br />Cloud based/online backup<br />New services arise – and change the game<br />Remote access to home content<br />Home/office telepresence<br />High bandwidth entertainment<br />
  3. 3. Mobile Internet<br />1<br />16<br />83<br />Entertainment<br />36<br />37<br />27<br />Multi-sided business<br />2<br />54<br />25<br />20<br />Fixed Broadband<br />3<br />5<br />44<br />33<br />14<br />IPTV<br />52<br />20<br />28<br />Other VAS<br />5<br />43<br />24<br />27<br />Advertising<br />57<br />14<br />29<br />Carrier services<br />3<br />7<br />34<br />9<br />47<br />VoIP<br />8<br />18<br />48<br />6<br />19<br />Messaging<br />4<br />21<br />29<br />6<br />40<br />Others<br />6<br />31<br />25<br />6<br />31<br />Mobile Voice<br />21<br />44<br />10<br />2<br />22<br />This is what service providers expect to happen…<br />87<br />62<br />Expected development within the next 3 years<br />61<br />63<br />65<br />62<br />65<br />58<br />62<br />77<br />16<br />86<br />Increases strongly (++)<br />Decreases <br />strongly (--)<br />Increases (+)<br />Decreases (-)<br />Stays the same<br />Source: Nokia Siemens Networks operator survey 2010<br />
  4. 4. Global WIRELINE traffic<br />Residentialunicast TV<br />Residential internet<br />Business internet<br />Voice traffic<br />100 (ExaByte/month)<br />80<br />60<br />40<br />2009<br />2011<br />2013<br />2015<br />… and this is what it means: the traffic explodes – but revenues don’t<br />Traffic volume<br />Global MOBILE traffic<br />2.5 (ExaByte/month)<br />Smartphones<br />2.0<br />Revenue <br />Mobile Laptop<br />1.5<br />1.0<br />Voice traffic<br />2015<br />2009<br />2011<br />2013<br />Time<br />Voice dominated<br />Data dominated<br />Source: Nokia Siemens Networks 2011<br />
  5. 5. The service providers’ force field: three key success factors make the difference<br />Overthe top players<br />New business rules<br />New ecosystems<br />New experiences<br />Multi-screen broadband<br />Cope with ever increa-sing demand<br />Enterprises<br />Declining loyalty <br />Customerexperience<br />Cloud computing is taking off<br />Web x.0 drives behavior<br />Web2.0, UC and mobility join<br />Transforma-tional agility<br />Vertical services gain momentum<br />Consumers<br />Disruptivego-to-market strategies<br />Indifferent broadband offers<br />Dynamic service landscape<br />CSPs<br />
  6. 6. Current transport networks are too complex for the challenge: Simplification is needed<br /> broadband access <br /> converged aggregation <br />Efficiency<br /><ul><li> Easy operation
  7. 7. Lower cost per bit</li></ul>residential<br />enterprise<br />mobile<br /><ul><li> High Throughput
  8. 8. Low Latency</li></ul>Experience<br /> service-aware IP edge <br /><ul><li> Ready for new services
  9. 9. Ready for new business models</li></ul>Evolution<br /> Photonic IP core <br />
  10. 10. Next Generation Optical Transport (NGOA):Simplified, converged access for the future<br />New revenue streams<br />Several thousand wavelengths<br />Network Simplification<br />Investment Protection<br />Point-to-point connectivity over a fibre tree<br />Metro<br />POP<br />up to 1000customers<br />Splitter<br />1Gbit/s<br />DS & US<br />ONT<br />Passive infrastructure<br />up to 100 km <br />Simplify connectivity and aggregation layers<br />Coherent detection for increased reach <br />
  11. 11. Open Lambda Initiative:Multi-purpose, multi-operator models<br />Spectrum management& coordination<br />Passive splitter<br />Longdistance office<br />Full spectrumon fiber is shared<br />CSP1<br />CSP2<br />CSP3<br />Passive filter/combiner<br />Build one fiber infrastructure to serve several CSPs <br />And further 5 major European operators without public reference<br />Build one network and assign wavelengths to CSPs<br />CSPs can run different applications/technologies over same fiber <br />
  12. 12. Recognition for a new idea: FTTH’s Innovation Award in Technical Category<br />Milan, February 2011<br />
  13. 13. Thank you<br />

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