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Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
Mr. Ottmar Krauss' presentation at QITCOM 2011
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Mr. Ottmar Krauss' presentation at QITCOM 2011

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QITCOM 2011 …

QITCOM 2011


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Transcript

  • 1. Smart transportfor an ever-changing world of communications<br />
  • 2. Social Networking, cloud services and more:<br />What is the impact on operators?<br />Social networking<br />Cloud based/online backup<br />New services arise – and change the game<br />Remote access to home content<br />Home/office telepresence<br />High bandwidth entertainment<br />
  • 3. Mobile Internet<br />1<br />16<br />83<br />Entertainment<br />36<br />37<br />27<br />Multi-sided business<br />2<br />54<br />25<br />20<br />Fixed Broadband<br />3<br />5<br />44<br />33<br />14<br />IPTV<br />52<br />20<br />28<br />Other VAS<br />5<br />43<br />24<br />27<br />Advertising<br />57<br />14<br />29<br />Carrier services<br />3<br />7<br />34<br />9<br />47<br />VoIP<br />8<br />18<br />48<br />6<br />19<br />Messaging<br />4<br />21<br />29<br />6<br />40<br />Others<br />6<br />31<br />25<br />6<br />31<br />Mobile Voice<br />21<br />44<br />10<br />2<br />22<br />This is what service providers expect to happen…<br />87<br />62<br />Expected development within the next 3 years<br />61<br />63<br />65<br />62<br />65<br />58<br />62<br />77<br />16<br />86<br />Increases strongly (++)<br />Decreases <br />strongly (--)<br />Increases (+)<br />Decreases (-)<br />Stays the same<br />Source: Nokia Siemens Networks operator survey 2010<br />
  • 4. Global WIRELINE traffic<br />Residentialunicast TV<br />Residential internet<br />Business internet<br />Voice traffic<br />100 (ExaByte/month)<br />80<br />60<br />40<br />2009<br />2011<br />2013<br />2015<br />… and this is what it means: the traffic explodes – but revenues don’t<br />Traffic volume<br />Global MOBILE traffic<br />2.5 (ExaByte/month)<br />Smartphones<br />2.0<br />Revenue <br />Mobile Laptop<br />1.5<br />1.0<br />Voice traffic<br />2015<br />2009<br />2011<br />2013<br />Time<br />Voice dominated<br />Data dominated<br />Source: Nokia Siemens Networks 2011<br />
  • 5. The service providers’ force field: three key success factors make the difference<br />Overthe top players<br />New business rules<br />New ecosystems<br />New experiences<br />Multi-screen broadband<br />Cope with ever increa-sing demand<br />Enterprises<br />Declining loyalty <br />Customerexperience<br />Cloud computing is taking off<br />Web x.0 drives behavior<br />Web2.0, UC and mobility join<br />Transforma-tional agility<br />Vertical services gain momentum<br />Consumers<br />Disruptivego-to-market strategies<br />Indifferent broadband offers<br />Dynamic service landscape<br />CSPs<br />
  • 6. Current transport networks are too complex for the challenge: Simplification is needed<br /> broadband access <br /> converged aggregation <br />Efficiency<br /><ul><li> Easy operation
  • 7. Lower cost per bit</li></ul>residential<br />enterprise<br />mobile<br /><ul><li> High Throughput
  • 8. Low Latency</li></ul>Experience<br /> service-aware IP edge <br /><ul><li> Ready for new services
  • 9. Ready for new business models</li></ul>Evolution<br /> Photonic IP core <br />
  • 10. Next Generation Optical Transport (NGOA):Simplified, converged access for the future<br />New revenue streams<br />Several thousand wavelengths<br />Network Simplification<br />Investment Protection<br />Point-to-point connectivity over a fibre tree<br />Metro<br />POP<br />up to 1000customers<br />Splitter<br />1Gbit/s<br />DS &amp; US<br />ONT<br />Passive infrastructure<br />up to 100 km <br />Simplify connectivity and aggregation layers<br />Coherent detection for increased reach <br />
  • 11. Open Lambda Initiative:Multi-purpose, multi-operator models<br />Spectrum management&amp; coordination<br />Passive splitter<br />Longdistance office<br />Full spectrumon fiber is shared<br />CSP1<br />CSP2<br />CSP3<br />Passive filter/combiner<br />Build one fiber infrastructure to serve several CSPs <br />And further 5 major European operators without public reference<br />Build one network and assign wavelengths to CSPs<br />CSPs can run different applications/technologies over same fiber <br />
  • 12. Recognition for a new idea: FTTH’s Innovation Award in Technical Category<br />Milan, February 2011<br />
  • 13. Thank you<br />

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