Julia Glidden's presentation at QITCOM 2011
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Julia Glidden's presentation at QITCOM 2011





Presentation: UK E-Gov Program

Presenter: Dr. Julia Glidden - Managing Director, 21cConsultancy



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  • Andrew Stott, one of the UK Government’s most experienced IT policymakers, appointed ‘Director of Digital Engagement’ in May 2009 Important because demonstrated leadership and coordination from the top, much as the appointment of an e-Envoy did years before when government was encouraging departments to migrate to the web, and present material in more citizen-centric manner Focus on developing digital services that the government already delivers
  • Enthusing and engaging citizensAuthentic content generated by individual public servantsCitizens expressing views digitallyCitizens giving feedback on public servicesCitizens and Government collaborating in policy development and service designRecognising civil society platforms too
  • 1st Build: Project Announced 10 June 2009 (computing.co.uk) – Sir Tim Berners-Lee to help open up government informationBETA: Public Launch 21 Jan 2010 – UK Launches Open Data Site; Puts Data.gov to SchemeLicence: Open Government Licence - 30 Sep 2010Transparency: All Departmental Spending Data 19 Nov 10 – Government Data spending published
  • In June 2010 The Prime Minister has appointed Martha Lane Fox as the UK Digital Champion with a remit to encourage as many people as possible to go online, and improving the convenience and efficiency of public services by driving online delivery.Make Directgov a wholesaler as well as the retail shop front for government services & content by mandating the development and opening up of (APls) to third parties. Appoint a new CEO for Digital in the Cabinet Office with absolute authority over the user experience across all government online services

Julia Glidden's presentation at QITCOM 2011 Julia Glidden's presentation at QITCOM 2011 Presentation Transcript

  • Social Media and Digital Engagement:
    The UK Strategy
    Dr Julia Glidden
    Manging Director, 21c Consultancy
    Doha, Qatar
    May 2011
  • What is Web 2.0
    “Web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.”
    “What the Web was supposed to be all along.”
    Tim Berners-Lee
    inventor of the World Wide Web
  • “Off With Their Heads....”
    View slide
  • Where we Came from ….
    View slide
  • u Engage with citizens digitally and encourage citizen-generated content to help achieve the Government’s social and economic objectives
    v Give innovatorsthe informationthey need, when they need it, free to re-use in a way that maximises long-term economic and social benefits
  • “You YouTubeIf You Want To!”
  • ‘Twitter Tzar’ Appointed
    The Cabinet Office said his new role will see him:
    "work across government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology – including blogs and social networking sites such as Twitter and Facebook.’’
  • A Shift to User Generated Content
  • Authentic Content from Public Servants
  • Citizens Expressing Views Digitally
  • Citizens Giving Feedback on Public Services
  • 12
    Citizens & Government Collaborating on Policy
  • Civil Society Feedback Platforms
  • 14
    Freeing Data: the data.gov.uk programme
  • Real Time Energy Use in Gov Departments
  • Where Are We Now?
  • Celebrity ‘Digital Champion’
    Digital 2010 and Beyond: Revolution not Evolution
  • Support from the Top
    ❶ Keep the IT simple – it’s not really an IT project
    ❷ Use third-party or open source capabilities wherever possible
    ❸ Be unpolished if necessary, and then improve
    ❹ Engage with potential users & seek feedback
    ❺ Take small steps and do the easy things first
    ❻ Learn what works for your organisation
    ❼ Each organisation needs to make its own journey
  • Questions or Thoughts?
    Call: +44 (0) 20 7616 8444
    eMail: julia@21cConsultancy.com
    Twitter: @JuliaGlidden