Mr. Scott Manson's presentation at QITCOM 2011

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QITCOM 2011

Presentation: Data Center Business Advantage

Presenter:
Mr. Scott Manson - Director Emerging Markets, Cisco

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  • Today we’ll introduce you to the FlexPod and in particular to Flexpod for VMware. FlexPod for VMware has been validated through architecture, sizing, deployment guides, and test plans. It leverages the collaborative services and support structure between the three companies. It is about -providing choice to the customer-Netapp has 17% of the market and grows with 20% annually. They are mostly in commercial accounts but expand into enterprize and also into SPs and strategic accounts as they are good for dev test projects
  • Many organizations perform the following steps when servicing a new applications or requirement.Collect detailed requirements.Architect & Size: Work with the vendors to architect and size the system. Depending on the number of applications and the number of vendors involved, the sizing and architecting phase can take many weeks and often months.DC Planning: Work with the Data Center team and negotiate power, floorspace, and cooling requirements for the new system.Procure Equipment: This involves many weeks of getting quotes, ordering, and receiving the new gear. Dealing with a large organization plus shipping times can easily take six weeks.Detailed Design: This phase involves working out exact configuration for compute configuration, network connectivity, storage layout, security, and isolation.Deploy: Configure the equipment for use.Test: Create and run a test plan to ensure that the equipment is correctly installed and meets the original requirements.By using FlexPod, many of these phases are compressed or removed altogether – customers taking the standardized approach to IT have repeatable demonstrated better than 50% faster deployment times over traditional approaches – Cisco-NetApp-VMware provide the reference collateral (sizing, design, deployment, testing), to standardized this deployment approach to all customers.Many organizations don’t know the future demands that will be placed on IT, but IT is expected to be very responsive. So going a step further by forward (preprovisioned) FlexPod as a pool of infrastructure, the compute, network, and storage resources are on the floor already, and it is a very rapid process to meet the business needs.You can efficiently preprovision infrastructure only if it augments pools of shared infrastructure and satisfies a wide range of application requirements. FlexPod for VMware has been architected to meet a wide range of application demands from shared infrastructure pools that are centrally managed.
  • Data centers are at the heart of business today. Streamlining data center agility and efficiency helps drive IT transformation, enabling our customers to offer enterprise-wide solutions like Desktop Virtualization, Borderless Mobility, and access to ubiquitous cloud-based services – all of which have a tremendous impact on business innovation. Cisco’s approach to the DC is top provide an open and standards based architecture. We bring system-level benefits like performance, energy efficiency, and resiliency and we address top care abouts like workload mobility and security. We test, pre-integrate and offer Cisco validated designs that are really blueprints for our customers, providing a faster deployment model, and quicker time to market. Cisco’s Unified Fabric, Unified Computing and Unified Network Services are the foundational pillars for our Data Center Business advantage framework. And our ability to have policy-based management and provisioning across the layers is another differentiator that solves a huge operational headache for customers. Together, these help deliver architectural flexibility, investment protection and lower TCO.What’s more, our Advanced Services help customers realize the full value of their investment by offering a comprehensive portfolio of services to help plan, build and run a virtualized data center.
  • Mr. Scott Manson's presentation at QITCOM 2011

    1. 1. DATA CENTER BUSINESS ADVANTAGE: CLOUD COMPUTING<br />Scott Manson, Regional Director Emerging Markets<br />25th May 2011<br />
    2. 2. Agenda<br />Challenges in the Data Center<br />Cloud computing: Complex or logical?<br />Reduction in OPEX:Changing the way customers Provision Compute Capacity<br />Reduction in CAPEX: Changing the way customers consume Compute Capacity<br />Proposing the correct technology response to meet the business challenge<br />Customer example of Automated self-service provisioning<br />
    3. 3. Challenges in the Data Center<br />Server Sprawl>30M physical servers currently installed: growing 4X next 10 years<br />Power & CoolingFor every $1 spent on server HW, 50 cents spent on power/cooling: rising energy costs, limited energy availability<br />Operating Cost$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction <br />Space CrunchDatacenter construction costs>$1,000/sq ft :get more from the same footprint of compute capacity<br />Time to MarketThe most time consuming part of application provisioning is infrastructure related (65%)<br />Source: IDC.<br />
    4. 4. Services and applications delivered on demand based on service tiers<br />Dynamic allocation of internal and external shared resources based on policy<br />Support Multi-Sourcing for infrastructure, software, and IT services<br />Continuously monitor and optimize resource utilization based on business requirements<br />Cloud Computing: Simplifies and Automates Hybrid IT <br />Customers, Suppliers, Partners, and Employees<br />Internal<br />External<br />Physical<br />Virtual<br />Private Clouds<br />IaaS<br />PaaS<br />SaaS<br />
    5. 5. MATURITY CURVE: VIRTUALISATION - TO - CLOUD<br />Cloud/<br />Service <br />Orientated<br />Virtualization<br />Orchestration<br />Automation<br />Maturity<br />Time<br />
    6. 6. Challenges in the Data Center<br />Server Sprawl>30M physical servers currently installed: growing 4X next 10 years<br />Power & CoolingFor every $1 spent on server HW, 50 cents spent on power/cooling: rising energy costs, limited energy availability<br />Operating Cost$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction <br />Space CrunchDatacenter construction costs>$1,000/sq ft :get more from the same footprint of compute capacity<br />Time to MarketThe most time consuming part of application provisioning is infrastructure related (65%)<br />Source: IDC.<br />
    7. 7. Reduction in OPEX: Changing the way customers Provision Compute Capacity<br />Service<br />Available<br />Service<br />Request<br />AS-IS Operating Cost<br />$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction <br />TO-BE GOAL FOR OPEX RATIO:<br />$3 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction <br />AS-IS<br />Many Weeks or Months<br />Traditionall<br />Service<br />Available<br />Service<br />Available<br />Design and Size<br />DC <br /> Planning<br />Procure<br />Detailed<br />Design<br />Deploy<br />Test<br />DC <br />Planning<br /> Procure<br /> Deploy<br />Test<br />DC <br />Planning<br /> Procure<br /> Deploy<br />Test<br />X<br />X<br />OPEX = A<br />Validated Design =<br /><ul><li> Reference BoM
    8. 8. Capacity metrics
    9. 9. Precise deployment
    10. 10. Standard test plan</li></ul>< $ OPEX = A/2<br />> 50% Faster<br />Preprovisioned Application centric Infrastructure designs<br /><ul><li>Rapid deployment of applications
    11. 11. Shared pools meet most requirements</li></ul>TO-BE<br />Benefits<br /><ul><li> Agile service delivery
    12. 12. Higher productivity
    13. 13. Faster deployment
    14. 14. Higher quality
    15. 15. Simpler planning</li></ul> < $ OPEX = A X 0.30<br />7<br />
    16. 16. Reduction in CAPEX: Changing the way customers Consume Compute Capacity<br /> TOMORROW…<br />Through UCS’ automated <br />provisioning engine; <br />dynamically repurpose compute capacity to meet peak capacity; On-demand<br /># VMs<br />TODAY: pre-procure idle capacity for peak Application demands <br />60<br />App Load<br />50<br />TO-BE GOAL FOR UTILISATION %:<br />60% UTILIZATION GOAL<br />AS-IS UTILISATION %:<br />22% UTILIZATION GOAL<br />40<br />30<br />20<br />Baseline Compute capacity (VMs)<br />10<br />1 <br />3<br />4<br />Etc.<br />2<br />Time (Mins)<br />Independent Scaling of Storage, Compute and Network Service Units to meet the needs of the data center peaks, with out having to procure Headroom or IdleCapacity<br />
    17. 17. Cloud Lifecycle Reference Model<br />Define Service<br />Request Service<br />Service Provider<br />Service Catalog<br />Customer<br />Self-Service<br /> Portal<br />ServiceRetirement<br />Service Request<br />Management<br />Storage<br />Cloud<br />Physical<br />Servers<br />PerformanceManagement<br />ComplianceManagement<br />Operations<br />Network<br />Automated<br />Provisioning<br />Virtual<br />Servers<br />Metering &Chargeback<br />
    18. 18. I would like a new SharePoint application server running Windows in a virtual machine and I would like it be added to my current SharePoint environment<br />Software Load Balancer<br />AUTOMATION<br />CMDB<br />ORCHESTRATION<br />Cisco UCS Manager<br />VMware<br />vCenter<br />Hyper-V<br />vSphereCluster<br />Hyper-V<br />Disk Array SAN<br />Virtual Infrastructure Provisioning<br />0-User requests new SharePoint application server on virtual server from service catalogue via portal<br />1-Orchestrator receives request to initiate provisioning of virtual infrastructure<br />7-User gets notified that virtual infrastructure is provisioned<br />6- Orchestrator updates the CMDB with the provisioned server details<br />2– Orchestrator calls Automation to provision the new virtual machine<br />Automationcontrols vCenter Provisioning the new virtual machine<br />< OPEX<br />81%<br />4 Automation deploys a new Sharepoint application to the Virtual Machine<br />< CAPEX<br />40%<br />5 Automation adds the virtual machine details in the load balancer configuration<br />< MTTD<br />75%<br />
    19. 19. Proposing the correct technology response: to meet the business challenge<br />Business Strategy<br />New Service Creation and New Business Models<br />Virtualization<br />Efficiency<br />Agility<br />Transformative<br />Consolidation<br />IT Initiatives<br />Cost Reduction and Revenue Generation<br />Application Integration<br />Critical Capabilities<br />Open <br />Standards<br />App.<br />Performance<br />Energy<br />Efficiency<br />Security <br />Continuity<br />Workload <br />Mobility<br />Compliance<br />One system merging computing, networking,virtualization andstorage access<br />Governance and Risk Management<br />Unified Fabric<br />Unified Computing<br />Cisco’s USPs<br />Any Service, Any Form<br />Factor, Any Platform<br />Unified Network Services<br />LAN/SAN Convergence<br />DC Platform/<br /> Cloud Services<br />OS<br />Switching<br />Compute<br />Security<br />Storage<br />Management<br />Application<br />

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