• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Mr. Scott Manson's presentation at QITCOM 2011
 

Mr. Scott Manson's presentation at QITCOM 2011

on

  • 558 views

QITCOM 2011

QITCOM 2011

Presentation: Data Center Business Advantage

Presenter:
Mr. Scott Manson - Director Emerging Markets, Cisco

Statistics

Views

Total Views
558
Views on SlideShare
558
Embed Views
0

Actions

Likes
0
Downloads
18
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Today we’ll introduce you to the FlexPod and in particular to Flexpod for VMware. FlexPod for VMware has been validated through architecture, sizing, deployment guides, and test plans. It leverages the collaborative services and support structure between the three companies. It is about -providing choice to the customer-Netapp has 17% of the market and grows with 20% annually. They are mostly in commercial accounts but expand into enterprize and also into SPs and strategic accounts as they are good for dev test projects
  • Many organizations perform the following steps when servicing a new applications or requirement.Collect detailed requirements.Architect & Size: Work with the vendors to architect and size the system. Depending on the number of applications and the number of vendors involved, the sizing and architecting phase can take many weeks and often months.DC Planning: Work with the Data Center team and negotiate power, floorspace, and cooling requirements for the new system.Procure Equipment: This involves many weeks of getting quotes, ordering, and receiving the new gear. Dealing with a large organization plus shipping times can easily take six weeks.Detailed Design: This phase involves working out exact configuration for compute configuration, network connectivity, storage layout, security, and isolation.Deploy: Configure the equipment for use.Test: Create and run a test plan to ensure that the equipment is correctly installed and meets the original requirements.By using FlexPod, many of these phases are compressed or removed altogether – customers taking the standardized approach to IT have repeatable demonstrated better than 50% faster deployment times over traditional approaches – Cisco-NetApp-VMware provide the reference collateral (sizing, design, deployment, testing), to standardized this deployment approach to all customers.Many organizations don’t know the future demands that will be placed on IT, but IT is expected to be very responsive. So going a step further by forward (preprovisioned) FlexPod as a pool of infrastructure, the compute, network, and storage resources are on the floor already, and it is a very rapid process to meet the business needs.You can efficiently preprovision infrastructure only if it augments pools of shared infrastructure and satisfies a wide range of application requirements. FlexPod for VMware has been architected to meet a wide range of application demands from shared infrastructure pools that are centrally managed.
  • Data centers are at the heart of business today. Streamlining data center agility and efficiency helps drive IT transformation, enabling our customers to offer enterprise-wide solutions like Desktop Virtualization, Borderless Mobility, and access to ubiquitous cloud-based services – all of which have a tremendous impact on business innovation. Cisco’s approach to the DC is top provide an open and standards based architecture. We bring system-level benefits like performance, energy efficiency, and resiliency and we address top care abouts like workload mobility and security. We test, pre-integrate and offer Cisco validated designs that are really blueprints for our customers, providing a faster deployment model, and quicker time to market. Cisco’s Unified Fabric, Unified Computing and Unified Network Services are the foundational pillars for our Data Center Business advantage framework. And our ability to have policy-based management and provisioning across the layers is another differentiator that solves a huge operational headache for customers. Together, these help deliver architectural flexibility, investment protection and lower TCO.What’s more, our Advanced Services help customers realize the full value of their investment by offering a comprehensive portfolio of services to help plan, build and run a virtualized data center.

Mr. Scott Manson's presentation at QITCOM 2011 Mr. Scott Manson's presentation at QITCOM 2011 Presentation Transcript

  • DATA CENTER BUSINESS ADVANTAGE: CLOUD COMPUTING
    Scott Manson, Regional Director Emerging Markets
    25th May 2011
  • Agenda
    Challenges in the Data Center
    Cloud computing: Complex or logical?
    Reduction in OPEX:Changing the way customers Provision Compute Capacity
    Reduction in CAPEX: Changing the way customers consume Compute Capacity
    Proposing the correct technology response to meet the business challenge
    Customer example of Automated self-service provisioning
  • Challenges in the Data Center
    Server Sprawl>30M physical servers currently installed: growing 4X next 10 years
    Power & CoolingFor every $1 spent on server HW, 50 cents spent on power/cooling: rising energy costs, limited energy availability
    Operating Cost$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction
    Space CrunchDatacenter construction costs>$1,000/sq ft :get more from the same footprint of compute capacity
    Time to MarketThe most time consuming part of application provisioning is infrastructure related (65%)
    Source: IDC.
  • Services and applications delivered on demand based on service tiers
    Dynamic allocation of internal and external shared resources based on policy
    Support Multi-Sourcing for infrastructure, software, and IT services
    Continuously monitor and optimize resource utilization based on business requirements
    Cloud Computing: Simplifies and Automates Hybrid IT
    Customers, Suppliers, Partners, and Employees
    Internal
    External
    Physical
    Virtual
    Private Clouds
    IaaS
    PaaS
    SaaS
  • MATURITY CURVE: VIRTUALISATION - TO - CLOUD
    Cloud/
    Service
    Orientated
    Virtualization
    Orchestration
    Automation
    Maturity
    Time
  • Challenges in the Data Center
    Server Sprawl>30M physical servers currently installed: growing 4X next 10 years
    Power & CoolingFor every $1 spent on server HW, 50 cents spent on power/cooling: rising energy costs, limited energy availability
    Operating Cost$8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction
    Space CrunchDatacenter construction costs>$1,000/sq ft :get more from the same footprint of compute capacity
    Time to MarketThe most time consuming part of application provisioning is infrastructure related (65%)
    Source: IDC.
  • Reduction in OPEX: Changing the way customers Provision Compute Capacity
    Service
    Available
    Service
    Request
    AS-IS Operating Cost
    $8 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction
    TO-BE GOAL FOR OPEX RATIO:
    $3 in management for every $1 spent on new infrastructure:OPEX containment, IT agility pressure, risk reduction
    AS-IS
    Many Weeks or Months
    Traditionall
    Service
    Available
    Service
    Available
    Design and Size
    DC
    Planning
    Procure
    Detailed
    Design
    Deploy
    Test
    DC
    Planning
    Procure
    Deploy
    Test
    DC
    Planning
    Procure
    Deploy
    Test
    X
    X
    OPEX = A
    Validated Design =
    • Reference BoM
    • Capacity metrics
    • Precise deployment
    • Standard test plan
    < $ OPEX = A/2
    > 50% Faster
    Preprovisioned Application centric Infrastructure designs
    • Rapid deployment of applications
    • Shared pools meet most requirements
    TO-BE
    Benefits
    • Agile service delivery
    • Higher productivity
    • Faster deployment
    • Higher quality
    • Simpler planning
    < $ OPEX = A X 0.30
    7
  • Reduction in CAPEX: Changing the way customers Consume Compute Capacity
    TOMORROW…
    Through UCS’ automated
    provisioning engine;
    dynamically repurpose compute capacity to meet peak capacity; On-demand
    # VMs
    TODAY: pre-procure idle capacity for peak Application demands
    60
    App Load
    50
    TO-BE GOAL FOR UTILISATION %:
    60% UTILIZATION GOAL
    AS-IS UTILISATION %:
    22% UTILIZATION GOAL
    40
    30
    20
    Baseline Compute capacity (VMs)
    10
    1
    3
    4
    Etc.
    2
    Time (Mins)
    Independent Scaling of Storage, Compute and Network Service Units to meet the needs of the data center peaks, with out having to procure Headroom or IdleCapacity
  • Cloud Lifecycle Reference Model
    Define Service
    Request Service
    Service Provider
    Service Catalog
    Customer
    Self-Service
    Portal
    ServiceRetirement
    Service Request
    Management
    Storage
    Cloud
    Physical
    Servers
    PerformanceManagement
    ComplianceManagement
    Operations
    Network
    Automated
    Provisioning
    Virtual
    Servers
    Metering &Chargeback
  • I would like a new SharePoint application server running Windows in a virtual machine and I would like it be added to my current SharePoint environment
    Software Load Balancer
    AUTOMATION
    CMDB
    ORCHESTRATION
    Cisco UCS Manager
    VMware
    vCenter
    Hyper-V
    vSphereCluster
    Hyper-V
    Disk Array SAN
    Virtual Infrastructure Provisioning
    0-User requests new SharePoint application server on virtual server from service catalogue via portal
    1-Orchestrator receives request to initiate provisioning of virtual infrastructure
    7-User gets notified that virtual infrastructure is provisioned
    6- Orchestrator updates the CMDB with the provisioned server details
    2– Orchestrator calls Automation to provision the new virtual machine
    Automationcontrols vCenter Provisioning the new virtual machine
    < OPEX
    81%
    4 Automation deploys a new Sharepoint application to the Virtual Machine
    < CAPEX
    40%
    5 Automation adds the virtual machine details in the load balancer configuration
    < MTTD
    75%
  • Proposing the correct technology response: to meet the business challenge
    Business Strategy
    New Service Creation and New Business Models
    Virtualization
    Efficiency
    Agility
    Transformative
    Consolidation
    IT Initiatives
    Cost Reduction and Revenue Generation
    Application Integration
    Critical Capabilities
    Open
    Standards
    App.
    Performance
    Energy
    Efficiency
    Security
    Continuity
    Workload
    Mobility
    Compliance
    One system merging computing, networking,virtualization andstorage access
    Governance and Risk Management
    Unified Fabric
    Unified Computing
    Cisco’s USPs
    Any Service, Any Form
    Factor, Any Platform
    Unified Network Services
    LAN/SAN Convergence
    DC Platform/
    Cloud Services
    OS
    Switching
    Compute
    Security
    Storage
    Management
    Application