1 QITCOM 2012 - Nilo Mitra (Iptv)

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Internet TV, Broadcasting and IPTV …

Internet TV, Broadcasting and IPTV

Technical standards that will accelerate the economic future
of these media delivery options and accelerate the growth of a mass market
of devices and services

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  • 1. Session Internet TV, Broadcasting and IPTV Technical standards that will accelerate the economic future of these media delivery options and accelerate the growth of a mass market of devices and servicesNilo Mitra, President Open IPTV Forum, Moderator and principal speaker “Open IPTV Forum”Showcase presentations:Paul Szucs, Sony, Showcase presentation: “HbbTV – the Open Standard for Connected TVs”Chris Bowley, BBC World Wide, Showcase presentation: “Global iPlayer full service challenges”Panelists:Marwan Marouf Mahmoud, Executive Director, ICT Industry Development, QatarCharles Edward Jennings, Head of Media, QtelTaahir Hoorzook, Head of New Platform Development, Al JazeeraAmmar Sabbagh, Market Development Director RMEA TV & Media EP, Ericsson, UAE
  • 2. Accelerating a Mass Market for IPTV throughOpen Standards and the Open IPTV Forum Specifications Nilo Mitra President, Open IPTV Forum
  • 3. IPTV Market Evolution and Trends Increasing Diversity of ‘TV’ DomainMedia Preparation and Ingestion Media DeliveryContent ingestion & preparation Managed - Advertising - Telco - Protection - CablePortals - Mobile Media Technologies - Branding - Unmanaged IPTV - Personalization - OTT - RTP, RTSP, IGMP, HTTPContent Distribution Hybrid - MHP, GEM - CDN - Enriched broadcast Web - Cloud - HTTP, HTML5, CSS, SVG Multi-screen modes Single device OTT - Transferable - HTTP, MPEG-DASH Multi device - SimultaneousAnywhere Companion device-In the home - Synchronised-In the office-On the move Any device -TVs -Tablets/PCs -Smart phones
  • 4. Why Open Standards for IPTV?• Mobile industry is perhaps the strongest example of how standards have grown everyone’s business• Need for a similar eco system of devices and services that bring value to both consumers and service providers• Consumer benefits from standardization – Avoid consumer lock-ins towards ”incumbent” service providers – Reduce or remove switching costs when changing service providers• Service provider benefits from standardization – Open standard based solutions avoid single vendor lock-ins – Reduces dependence on single vendor development cycles and maintenance constraints – Reduces capex, opex through certified retail products and wider equipment procurement base – Innovate at the service level relying on the reuse of common standard platforms and technologies
  • 5. Retail vision Removing barriers and lock-ins Content Owners/Aggregators Content Owners/AggregatorsService Service Service ServiceProvider Provider Provider Provider Service Service ServiceEncryption Encryption Encryption Encryption Provider Provider Provider Content Content Content Content Service Provider Industry Standard IPTV Sys 1 IPTV Sys2 IPTV Sys3 IPTV Sys4 IP Network Set Top Set Top Set Top Set Top End device Interface Box 1 Box 2 Box3 Box4 Industry Standard Card Card Card Card Tomorrow Today
  • 6. Open IPTV Forum Orchestrating the IPTV Standards Landscape • Standardization landscape fragmented IPTV • Only parts of the e2e solution covered • Market dominated by proprietary solutions Service Layer TVA • Interoperable specifications needed to establish IPTV market growth and ensure an horizontal retail market e2e IMS - Control Layer Open IPTV Forum blends existing Transport and emerging standards that havebroad industry backing to create an CPE - Home Devices interoperable e2e IPTV solution
  • 7. Open IPTV Forum GoalsThe Open IPTV Forum enables the creation of a mass market for IPTV by certifying devices and services against the forum’s end-end specifications for IPTV services of the future.• Addressing both Managed Network and Open Internet IPTV business models whilst maintaining a single interface towards consumer device• Attracting all key stakeholders across the IPTV ecosystem• Profiling industry-accepted standards from other SDOs & Forums into interoperable end-to-end solutions• Adding value for IPTV consumers – Retail market for TVs supporting managed and unmanaged media consumption – Rich interactive applications & blended communication services• Adding value for IPTV providers – Providing Interoperability Testing & Certification to create a timely ecosystem of retail consumer devices
  • 8. Open IPTV Forum Overview• Not-for-profit industry association founded in March 2007• 50+ members from all areas of the end-to-end IPTV eco- system• Working groups cover: – Requirements – Architecture – Technical Solution – Interoperability & Testing – Certification – Marketing• Two releases of end-to-end solution available• More details at: http://www.oipf.tv
  • 9. OIPF Member Companies 2012Network C E / Mobile / Home Network S ervice / C ontent TechnologyOperators Device Vendors Infras tructure Providers Providers
  • 10. OIPF Contributions to IPTV Market• Technical Solution Specifications – Defining detailed requirements for end-to-end IPTV solutions – Divided according to logically distinct components – Providing additional functionality to other industry initiatives (e.g., HbbTV, UK DTG) who are reusing our specification• Implementation Profiles – Selection of functions to create implementations addressing specific market needs – Aligned with expected deployment models• Certification and Testing – Certification formally verifies adherence of OIPF-based products & services to the specifications – Removes barriers to interoperability – Cooperate on testing with local/regional activities that reuse elements of OIPF specifications for open standards-based IPTV deployments
  • 11. OIPF Solution SpecificationsDefining end-to-end solutions for IPTV Content Services for both Managed Network and Open Internet modes of operation• Scheduled Content services (linear TV) – Recording capabilities (PVR) – Network-based recording and time-shift – Electronic Programme Guide (EPG) – Combinational usage of IPTV and broadcast channels – Enhancements for Picture-in-Picture, Fast Channel Change, and Play out Controls – Adaptive streaming• Streamed and downloaded Content on Demand services – Adaptive streaming• Content Protection & Parental Control• Support for Notifications (e.g., emergency alerts) and Information Services• Blending of Content delivery with Communication Services – Call control, Presence status, Messaging• Session continuity/handover between devices
  • 12. “Stitching together” the standardsVolume 2 Volume 3 Volume 4 Volume 5 Volume 6 Volume 7Media Content Protocols Declarative Procedural Authentication,Formats Metadata Application Application Content Environment Environment Protection & Service ProtectionVolume 2aHTTPAdaptiveStreaming TVA
  • 13. Three Market-Driven Profiles Open Internet Profile (OIP)1 – Intended for Over-The-Top services Baseline Managed Profile (BMP)2 – Adds support for QoS and end device management3 Enhanced Managed Profile (EMP) – Adds native support for advanced managed network functions • Supporting different business models • The basis for interoperability and certification
  • 14. Open Internet Profile (OIP)• Designed for Over The Top services over unmanaged networks – Streamed CoD Services using HTTP – Interactive applications & Information Services realised as browser applications – Terminal-based content protection using Marlin Broadband – Support for adaptive streaming – Useful for broadcast independent applications• The HbbTV Consortium is using a subset of the OIP for the Hybrid broadcast broadband solution in various EU regions to support broadcast portals for catch-up TV and content-on-demand – Retail TVs with the OIPF browser available in certain European markets – Driven initially by broadcast applications, HbbTV is creating significant populations of OIPF compliant terminals in the retail market – Other services could leverage these populations of terminals e.g. • Broadcast-independent applications • Telco managed IPTV (with a few additional features added in the terminal) (BMP) – The success of HbbTV is the first step towards the realization of the OIPF retail vision and the creation of an eco-system of devices and services
  • 15. Current Major Activities in OIPF• Pursuing International Standard status for the OIPF Solution via IEC – To support RFPs which require formal IS references• “InteroPTV” and pilot deployment projects – Using the retail HbbTVs as the base for developing implelentations supporting managed services• Further technical evolution of the IPTV Solution• Creating a Certification programme
  • 16. Ongoing technical workSpecification enhancements based on specific market needs that augment the current specifications.• End-to-end support for IPv6 and mixed IPv6/IPv4 networks/devices• Enhanced support for mobile and portable devices• Various proposals for handling multiple DRM systems• Simple Secure Streaming• 3D content/programming• Execution Environment enhancements to – improve support for click-through advertising, – utilize 2D and 3D graphics resources, – provide support for downloadable fonts, – support of alternative devices for user interaction
  • 17. OIPF Certification Program• Eases selection & integration of interoperable components into IPTV solutions – Identifies components which have passed a formal Certification Process – Indicates a level of interoperability with other certified equipment• Certification Process (currently being created) – preparatory Self-Test by the manufacturer – Initial products tested at an approved Test Centre (several in different regions worldwide) using OIPF test suite – Formal Certification awarded upon successful test completion at an approved Test Center – Submission of Self-Test results for re-Certification of (minor) updates of products or services• The OIPF Logo will identify equipment and services which have successfully passed Certification – The OIPF Logo is a mark of recognition in developing components for OIPF- based IPTV solutions
  • 18. In summary• Not a standards body, but a global industry consortium creating end-to-end interoperable specifications and certifying IPTV devices• OIPF creates relevant market-deployable solutions by – building upon existing and emerging standards that have strong industry backing – profiles the options within such standards• OIPF drives converged service models for Managed and Unmanaged (e.g. OTT) content delivery delivered to the same retail TV• OIPF membership includes almost all TV Manufacturers covering more than 3/4 of the retail TV market• OIPF is driving a commercial go-to-market activity that is unique in the standardization landscape through Interoperability events, a Certification program and encouraging commercial pilot deployment projects• OIPF is starting to create the mass market of Connected TVs
  • 19. Contacts• For futher information please don’t hesitate to get in touch with us:• President, Open IPTV Forum: – Nilo Mitra Email: nmitra@oipf.tv• Marketing Director, Open IPTV Forum: – Darren Vogel Email: djv@oipf.tv• General Contact for all administrative matters: – Claire d’Esclercs Email: contact@oipf.tv• Please visit our homepage: www.oipf.tv
  • 20. Get Connected: join@oipf.tv
  • 21. Session Internet TV, Broadcasting and IPTV Technical standards that will accelerate the economic future of these media delivery options and accelerate the growth of a mass market of devices and servicesNilo Mitra, President Open IPTV Forum, Moderator and principal speaker “Open IPTV Forum”Showcase presentations:Paul Szucs, Sony, Showcase presentation: “HbbTV – the Open Standard for Connected TVs”Chris Bowley, BBC World Wide, Showcase presentation: “Global iPlayer full service challenges”Panelists:Charles Edward Jennings, Head of Media, QtelTaahir Hoorzook, Head of New Platform Development, Al JazeeraMarwan Marouf Mahmoud, Executive Director, ICT Industry Development, Qatar