QAP
Doctor’s Portrait.
Direct Involvement on sales call.
Experience. Partners
• More than:
• 5 years in pharma
• 100 international projects
• 50 eDetails per month
Doctor’s Portrait
• Segmentation
• Targeting
• Increasing of Sales Force Efficiency
Doctors Segmentation
• Macro segmentation
• Drivers and motivations to prescribe
• Inhibitions & barriers
• Potential-base...
Right Targeting
Sales Representative
Behavior
Smart Behavior
• Well-planned & organized
• Communicating Ethics
• Questions
• Useful, sought-after resource to
the doctor...
Digital Engagement
Doctor
eDetailing
HTML5
Feedback
Rep
• More away from traditional pharmaceutical selling
• Interactive ...
HTML5 presentations examples
• Cortex
• http://goo.gl/aW3uMg
• Oncology Brand
• http://goo.gl/4FUqYw
• Margin Tracker
• ht...
Thank You for
Your Attention!
Oksana Matviienko
Dmitry Rastaturin
oksana.matviienko@qapint.com
dmr@qapint.com
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QAP Webinar: Doctor's Portrait. Direct Involvement on sales call.

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During this 30 min webinar we've been discussing right targeting, regional and message implementation, defining preferred channels and increasing of your sales as a result.

Published in: Health & Medicine
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QAP Webinar: Doctor's Portrait. Direct Involvement on sales call.

  1. 1. QAP Doctor’s Portrait. Direct Involvement on sales call.
  2. 2. Experience. Partners • More than: • 5 years in pharma • 100 international projects • 50 eDetails per month
  3. 3. Doctor’s Portrait • Segmentation • Targeting • Increasing of Sales Force Efficiency
  4. 4. Doctors Segmentation • Macro segmentation • Drivers and motivations to prescribe • Inhibitions & barriers • Potential-based micro-segmentation • Common traits • Likelihood to start / increase prescription • Segmentation by categories • Field of specialization • Stakeholders
  5. 5. Right Targeting
  6. 6. Sales Representative Behavior
  7. 7. Smart Behavior • Well-planned & organized • Communicating Ethics • Questions • Useful, sought-after resource to the doctor • Educational purpose
  8. 8. Digital Engagement Doctor eDetailing HTML5 Feedback Rep • More away from traditional pharmaceutical selling • Interactive dialogue • Content • Depending on doctor’s category • Remember: • Which message you want to implement? • What KPI you want to get?
  9. 9. HTML5 presentations examples • Cortex • http://goo.gl/aW3uMg • Oncology Brand • http://goo.gl/4FUqYw • Margin Tracker • http://goo.gl/2Rpam5
  10. 10. Thank You for Your Attention! Oksana Matviienko Dmitry Rastaturin oksana.matviienko@qapint.com dmr@qapint.com
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