Social Media June 15, 2010 Jim Andrews, Q&A Business Solutions Steve Drake, Drake and Company Brian Reuwee, Drake and Comp...
Social Media Strategy
Agenda <ul><li>Strategy overview and some additional tools – Jim Andrews </li></ul><ul><li>Measuring ROI – Brian Reuwee </...
What is Social Media? Collaboration Empowering Community Information Multi-dimensional Relationships Networking Sharing Pe...
 
Focus on the “Members”, then harness the  opportunities to engage around the conversation
Considerations of Social Media <ul><li>People (Members) </li></ul><ul><ul><li>Access your member’s social activities </li>...
Listen & Research <ul><li>Listen  and  Research  to </li></ul><ul><ul><li>Members </li></ul></ul><ul><ul><ul><li>What are ...
Some Myths <ul><li>You have to do everything when it comes to social media  – Yes/No </li></ul><ul><ul><li>Do what is righ...
Expectations <ul><li>Once you start, you need to  keep it going </li></ul><ul><li>Keep the content  fresh </li></ul><ul><l...
<ul><li>Social media isn’t just a Conversation </li></ul><ul><li>It’s where the  Conversation is Taking Place </li></ul>
“ Worry about the tools last, not first”
What can you do? <ul><li>Follow  others </li></ul><ul><li>Listen  to what is going on </li></ul><ul><ul><li>Can’t stress t...
Other Twitter Tools <ul><li>CoTweet ( www.cotweet.com ) </li></ul><ul><li>TweetChat ( www.tweetchat.com ) </li></ul><ul><l...
Other Tools <ul><li>FriendFeed ( www.friendfeed.com ) </li></ul><ul><li>NING ( www.ning.com ) </li></ul><ul><li>Ping ( www...
Social Media Resources <ul><li>Socialfish ( www.socialfish.org ) </li></ul><ul><li>NTEN ( www.nten.org ) </li></ul><ul><li...
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SLSAE - Social Media Strategy 06-15-10

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Presentation on basic social media strategy

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SLSAE - Social Media Strategy 06-15-10

  1. 1. Social Media June 15, 2010 Jim Andrews, Q&A Business Solutions Steve Drake, Drake and Company Brian Reuwee, Drake and Company
  2. 2. Social Media Strategy
  3. 3. Agenda <ul><li>Strategy overview and some additional tools – Jim Andrews </li></ul><ul><li>Measuring ROI – Brian Reuwee </li></ul><ul><li>Wrap-up & Questions – Steve Drake </li></ul>
  4. 4. What is Social Media? Collaboration Empowering Community Information Multi-dimensional Relationships Networking Sharing People Unity Real-time Dynamic Discovery Marketing Empowering Sharing Networking Empowering Sharing Discovery Networking Empowering Sharing Relationships Discovery Networking Empowering Sharing People Relationships Discovery Networking Empowering Sharing People Relationships Discovery Networking Empowering Sharing Real-time People Relationships Discovery Networking Empowering Sharing Real-time People Relationships Discovery Networking Empowering Sharing Dynamic Real-time People Relationships Discovery Networking Empowering Sharing Unity Dynamic Real-time People Relationships Discovery Networking Empowering Sharing Community Unity Dynamic Real-time People Relationships Discovery Networking Empowering Sharing Multi-dimensional Community Unity Dynamic Real-time People Relationships Discovery Networking Empowering Sharing Marketing Multi-dimensional Community Unity Dynamic Openness Real-time People Relationships Discovery Networking Empowering Sharing Marketing Multi-dimensional Community Unity Dynamic Content Real-time People Relationships Discovery Networking Empowering Sharing Information Inclusive Marketing Multi-dimensional Community Unity Dynamic Content Real-time Radical Shift in Communication People Relationships Discovery Networking Empowering Sharing
  5. 6. Focus on the “Members”, then harness the opportunities to engage around the conversation
  6. 7. Considerations of Social Media <ul><li>People (Members) </li></ul><ul><ul><li>Access your member’s social activities </li></ul></ul><ul><li>Objectives/Purpose </li></ul><ul><ul><li>Decide on what you want to accomplish </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>Plan on how your relationships with evolve with your members </li></ul></ul><ul><li>Value </li></ul><ul><ul><li>Make sure that what you are doing is providing value to the community </li></ul></ul><ul><li>Tactics </li></ul><ul><ul><li>What social media tactic will you use (blogging, video, tweeting) </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Decide on what social technologies to use </li></ul></ul><ul><li>Metrics </li></ul><ul><ul><li>Measure the results </li></ul></ul><ul><li>Passion </li></ul><ul><ul><li>It takes someone that is passionate about wanting to market in a different fashion </li></ul></ul>
  7. 8. Listen & Research <ul><li>Listen and Research to </li></ul><ul><ul><li>Members </li></ul></ul><ul><ul><ul><li>What are they doing on their own </li></ul></ul></ul><ul><ul><ul><li>What are they wanting from you as an association </li></ul></ul></ul><ul><li>Listening Tools </li></ul><ul><ul><li>Google Alerts ( http:// www.google.com /alerts ) </li></ul></ul><ul><ul><li>Social Mention Alerts ( http:// www.socialmention.com /alerts ) </li></ul></ul><ul><ul><li>Twitter ( http:// www.twitter.com ) </li></ul></ul><ul><ul><li>Twitter Search ( http://search.twitter.com ) </li></ul></ul><ul><ul><li>StumbleUpon ( http:// www.stumbleupon.com ) </li></ul></ul>
  8. 9. Some Myths <ul><li>You have to do everything when it comes to social media – Yes/No </li></ul><ul><ul><li>Do what is right for your association based on your objectives and strategy. </li></ul></ul><ul><li>You are in Control – Yes/No </li></ul><ul><ul><li>The conversation will happen without you, but it is up to you to decide how you will harness that conversation. </li></ul></ul>
  9. 10. Expectations <ul><li>Once you start, you need to keep it going </li></ul><ul><li>Keep the content fresh </li></ul><ul><li>Be helpful </li></ul><ul><li>Be engaging </li></ul><ul><li>Be Personal </li></ul>
  10. 11. <ul><li>Social media isn’t just a Conversation </li></ul><ul><li>It’s where the Conversation is Taking Place </li></ul>
  11. 12. “ Worry about the tools last, not first”
  12. 13. What can you do? <ul><li>Follow others </li></ul><ul><li>Listen to what is going on </li></ul><ul><ul><li>Can’t stress this enough </li></ul></ul><ul><li>Engage in the conversation </li></ul><ul><li>Ask Questions </li></ul><ul><li>Experiment </li></ul><ul><ul><li>Don’t be afraid to try it </li></ul></ul>
  13. 14. Other Twitter Tools <ul><li>CoTweet ( www.cotweet.com ) </li></ul><ul><li>TweetChat ( www.tweetchat.com ) </li></ul><ul><li>HootSuite ( www.hootsuite.com ) </li></ul><ul><li>TweeetDeck ( www.tweetdeck.com ) </li></ul><ul><li>TweetLater ( www.tweetlater.com ) </li></ul><ul><li>TweetStats ( www.tweetstats.com ) </li></ul><ul><li>Twilert ( www.twilert.com ) </li></ul><ul><li>Tweet Beep ( www.tweetbeep.com ) </li></ul><ul><li>SocialMention ( www.socialmention.com ) </li></ul><ul><li>Stumbleupon ( www.socialmention.com ) </li></ul>
  14. 15. Other Tools <ul><li>FriendFeed ( www.friendfeed.com ) </li></ul><ul><li>NING ( www.ning.com ) </li></ul><ul><li>Ping ( www.ping.fm ) </li></ul><ul><li>Dropbox ( www.dropbox.com ) </li></ul><ul><li>YouTube ( www.youtube.com ) </li></ul><ul><li>Slideshare ( www.slideshare.com ) </li></ul><ul><li>Flickr ( www.flickr.com ) </li></ul>
  15. 16. Social Media Resources <ul><li>Socialfish ( www.socialfish.org ) </li></ul><ul><li>NTEN ( www.nten.org ) </li></ul><ul><li>Mashable ( www.mashable.com ) </li></ul><ul><li>Fast Forward Blog ( www.fastforwardblog.com ) </li></ul><ul><li>Social Signal ( www.socialsignal.com ) </li></ul><ul><li>Techsoup.com ( www.techsoup.com ) </li></ul><ul><li>Digg.com ( www.digg.com ) </li></ul>
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