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Etude PwC Autofacts Chine (fév. 2014)
Etude PwC Autofacts Chine (fév. 2014)
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Etude PwC Autofacts Chine (fév. 2014)

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http://pwc.to/1cg6eTA
La Chine a décidé de lutter contre la pollution et les embouteillages de ses villes en restreignant les immatriculations d'automobiles. Découvrez le dernier rapport de PwC Autofacts spécial Chine en ligne. (in English)

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  • 1. Analyst Note> Autofacts R February 2014 China: The pollution solution? License limits are aimed at curbing city congestion With increasing global attention on the country’s battle against pollution, China’s major municipalities are taking action. As of December, all four of China’s “tier one” cities have enacted various measures to alleviate the growing level of pollution and traffic congestion, including license restrictions. China: Light Vehicle Assembly Outlook 2005 – 2020 (millions) 100% 30 80% 20 60% 10 40% 0 20% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 40 Assembly Volume Utilisation (R-Axis) Excess Capacity Source: Autofacts 2014 Q1 Data Release Lotteries, auctions and quotas Following Shanghai, Beijing, and Guangzhou, the port city of Tianjin became the fourth tier-one city in China to impose a quota on the number of new car license plates. The new policy took effect January 2014 and is aimed at curbing both traffic congestion and air pollution by capping the number of new licenses to 100,000 annually. The licenses will be granted by lottery and auction, with 60,000 going to lottery and 40,000 to auction. There are additional measures that limit the use of vehicles during peak congestion periods, wherein vehicles are prohibited from operating to alleviate traffic congestion. Citizens are restricted to driving on selected dates based on whether their licenses end in even or odd digits. This practice is already in place in Beijing, and other cities may follow suit. Since the announcement of the policy in December, Tianjin citizens have reportedly flocked to dealer lots, effectively pulling ahead car sales before the measure went into effect and adding to a sales surge at the end of 2013. Overall, the Chinese market saw another year of strong growth, even amidst the economic uncertainty experienced in select regions worldwide. By most accounts, China outperformed the tempered expectations for 2013 with 14.2% growth year-over-year (YoY). According to the China Passenger Car Association (CPCA), retail sales volume reached 1.7m units in December 2013 – an 11% increase over November and 20% higher than the same period last year. With an additional eight large cities speculated to follow suit with similar policies, potential buyers may expedite their purchase and pull ahead sales in the coming months within those municipalities. Quick fix, uncertain impact As rising levels of air pollution and growing traffic congestion plague large cities, slowing the expanding vehicle parc is an obvious and immediate solution. Long term, there are implications that may leave the market in a precarious situation. Overarching policies such as registration limitations serve as a disruptive event in the market, resulting in inorganic shifts in supply and demand – much like the government sales stimulus measures of 2009. If such policies are imposed in additional cities, sales would be negatively impacted. Moreover, the rising cost of new license plates may alter consumer preferences due to an increase in overall cost of ownership. This could go either way, where buyers may splurge on higher-priced premium models as the license is seen less as a commodity and more as a privilege. Conversely, buyers may downgrade their choices to offset the For information regarding our products and services please visit us at www.autofacts.com
  • 2. increased financial burden. Either way, the growth of entry level vehicles in this scenario is expected to slow given the market’s propensity towards perceived luxury. There is little doubt that the rapid rise in vehicle ownership and related traffic congestion has contributed to the pollution crisis in the four biggest cities in China, but to what extent is still up for debate. Commercial vehicles, manufacturing byproducts, and power production are also primary sources of pollution within China’s metropolitan centers. It should be noted though, that the problems facing growing Chinese cities is not unlike the growing pains experienced in other expanding large cities in recent history. Tokyo faced a similar situation in the 1960’s as vehicle penetration grew from under 500k units in 1965 to 1.2m units by 1970. Tokyo’s rapid urbanization eventually led to a stronger public transportation network, and what was once a city riddled with air pollution and traffic congestion is now one of the more efficient megacities globally. China is now in a similar predicament, with automakers and local municipalities alike struggling with how to handle the social and environmental impact of expanding vehicle ownership. There is no silver bullet to address the multifaceted issues of the rapidly growing cities in China and the corresponding impact on the automotive sector. Despite these looming concerns, Autofacts remains optimistic in our forecast for China. Municipalities and OEMs can use this opportunity to develop a more eco-minded approach of balancing the needs for mobility amidst burgeoning population growth. China: Vehicle parc statistics 2003 – 2012 (thousands) 16.0% 19.2% 18.0% 109m 17.0% 17.8% 20.6% CAGR (2003-2012) Over 10,000 5,000 - 10,000 3,000 - 5,000 China’s total parc volume as of 2012 – over triple the volume of 2003 China’s 2003 – 2012 compounded annual growth rate (CAGR) of vehicle parc 0.08 1,000 - 3,000 Under 1,000 18.4% China’s parc per capita as of 2012 (vehicles per inhabitant) Source: China 2013 Statistical Yearbook Parc volume by city 2012 (approximate) Shanghai 2,128,000 Guangzhou Beijing 4,957,000 Tianjin Guangzhou adopts a combination of both lottery and auction systems for license allocation 2,014,000 2,211,000 Shanghai first introduces the auctioning of new licenses 1994 Beijing implements the lottery system of allocating new licenses 2011 Tianjin also adopts both the lottery and auction systems to issue licenses 2012 2014 Source: China 2013 Statistical Yearbook © 2014 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. For information regarding our products and services please visit us at www.autofacts.com

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