What Would You Like To Grow... Community Values

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As we enter a post GFC economic environment, what the future will look like is discussed is more and more across all media channels. It is clear that community values are still a key concern for many Australians.

From debates about families, immigration, health systems and education there is a consistent focus on the future of Australian community values.

Have your say at www.whatwouldyouliketogrow.com.au

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What Would You Like To Grow... Community Values

  1. 1. How are community values changing a growing Australia? whatwouldyouliketogrow.com.au
  2. 2. PwC 2 Community Values
  3. 3. PwC 3 October 2010 Community Values As we enter a post GFC economic environment, what the future will look like is discussed is more and more across all media channels. It is clear that community values are still a key concern for many Australians.
  4. 4. PwC 4 Community Values As we enter a post GFC economic environment, what the future will look like is discussed is more and more across all media channels. It is clear that community values are still a key concern for many Australians. From debates about families, immigration, health systems and education there is a consistent focus on the future of Australian community values.
  5. 5. PwC But what are those values? 5
  6. 6. PwC But what are those values? When we think about the world around us - what community aspects do Australian's really want to grow? 6
  7. 7. PwC We conducted independent research on growth and found: 7
  8. 8. PwC We conducted independent research on growth and found: mentioned community values as areas they wanted to grow. 8 47%
  9. 9. PwC We conducted independent research on growth and found: mentioned community values as areas they wanted to grow. 9 The key themes were around: a need for a sense of togetherness, with big businesses or government getting more involved in community projects. 47%
  10. 10. PwC Giving back to the community 10
  11. 11. PwC Giving back to the community Respondents mentioned the need for more volunteering and for giving back into the community. 11
  12. 12. PwC Giving back to the community Respondents mentioned the need for more volunteering and for giving back into the community. 12 Do you agree with this? If so, which areas of society do you think are most in need of assistance and why?
  13. 13. PwC How do you give back to the community? 13
  14. 14. PwC How do you give back to the community? 14 Do you volunteer yourself? If not is it because your disagree or because of other factors, like lack of time?
  15. 15. PwC How do you give back to the community? 15 Do you volunteer yourself? If not is it because your disagree or because of other factors, like lack of time? Do you see alternative solutions? Is it about the individual or the bigger organisations?
  16. 16. PwC How does opinion differ by gender? 16
  17. 17. PwC How does opinion differ by gender? 17 • Wanting to see growth in community values was strongest amongst women.
  18. 18. PwC How does opinion differ by gender? 18 • Wanting to see growth in community values was strongest amongst women. • 1 in 2 women would like to see growth in this area in comparison to 4 in 10 men.
  19. 19. PwC How does opinion differ by gender? 19 • Wanting to see growth in community values was strongest amongst women. • 1 in 2 women would like to see growth in this area in comparison to 4 in 10 men. • 18% of woman and 12% of men wanted to grow a sense of togetherness or putting back into the community at large.
  20. 20. PwC How does opinion differ by gender? 20 • Wanting to see growth in community values was strongest amongst women. • 1 in 2 women would like to see growth in this area in comparison to 4 in 10 men. • 18% of woman and 12% of men wanted to grow a sense of togetherness or putting back into the community at large. • This was mirrored by the difference in helping others who are less fortunate, with 5% of men citing this in comparison to 9% of women respondents.
  21. 21. PwC What are the views of our different generations? 21
  22. 22. PwC What are the views of our different generations? Community values were most important to baby boomers and Gen X, but noticeably less important to Gen Y. 22
  23. 23. PwC What are the views of our different generations? Community values were most important to baby boomers and Gen X, but noticeably less important to Gen Y. 23 The younger the respondent, the more likely the growth they suggested was personal and individual rather than altruistic and community centric.
  24. 24. PwC What does this tell us about our community? 24
  25. 25. PwC What does this tell us about our community? 25 Why is there such a notable difference in approach between the genders?
  26. 26. PwC What does this tell us about our community? 26 Why is there such a notable difference in approach between the genders? Why are younger people less concerned by this? Is it just age or a cultural shift, and do you think it needs to be corrected?
  27. 27. PwC Finally, what are your thoughts? 27
  28. 28. PwC Finally, what are your thoughts? Do you agree with the research? Are community values one of the most important things you’d like to see grow? Or do you think there are other more important things to focus on? 28
  29. 29. PwC 29 Share your thoughts with the world at: whatwouldyouliketogrow.com.au © 2010 PricewaterhouseCoopers. All rights reserved. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.

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