Are Old-School CMS ToolsReplaced by Social Software         Wim Putzeys                        CONTENT                    ...
About PanopticIndependent CM integrator since 2002Focus on people, process and tools                                      ...
Old-School CMS ObjectivesDelegate content contribution to non-techiesRetain control thru workflows, roles, permissionsRe-u...
Business ValueEmpowers content ownersShortens time-to-marketImproves brand image   tight control       delegation         ...
ChallengesMarketing wants an action site. NowEngaging the target audience   tight control     delegation                  ...
“   As users become    more web-aware, the    web becomes more                   ”    user-aware                    CONTEN...
Social Software ObjectivesOpen content contribution self-servicePeer moderation commenting, ratingCommunity buildingPerson...
Business ValueInsta-setupViral marketingLoyalty buildingMarket research    tight control       delegation   participation ...
ChallengesModeration governing behaviorSecurity and privacyMaintenance mushrooming mini-sites    tight control      delega...
CMS                       Social Software•   Content types            • Blogging•   Templates                • Wiki•   Che...
complement or substitute                    CONTENT                    MANAGEMENT                         FORUM
HOW TO HIJACK SOCIALSOFTWARE           CONTENT           MANAGEMENT                FORUM
advertizehome page TV spot        CONTENT        MANAGEMENT             FORUM
interactcomment           CONTENT           MANAGEMENT                FORUM
digital assetmanagement  share  media            CONTENT            MANAGEMENT                 FORUM
community    find  friends        CONTENT        MANAGEMENT             FORUM
informproductcatalog          CONTENT          MANAGEMENT               FORUM
Goodbye CMS?CMS retain their business valueSocial software not for everyoneLearning curve: don’t start wholesaleFocus on p...
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Who Needs a CMS

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Who Needs a CMS

  1. 1. Are Old-School CMS ToolsReplaced by Social Software Wim Putzeys CONTENT MANAGEMENT FORUM
  2. 2. About PanopticIndependent CM integrator since 2002Focus on people, process and tools CONTENT MANAGEMENT FORUM
  3. 3. Old-School CMS ObjectivesDelegate content contribution to non-techiesRetain control thru workflows, roles, permissionsRe-use content separate from presentationApply branding channel consistency tight control delegation CONTENT MANAGEMENT FORUM
  4. 4. Business ValueEmpowers content ownersShortens time-to-marketImproves brand image tight control delegation CONTENT MANAGEMENT FORUM
  5. 5. ChallengesMarketing wants an action site. NowEngaging the target audience tight control delegation CONTENT MANAGEMENT FORUM
  6. 6. “ As users become more web-aware, the web becomes more ” user-aware CONTENT MANAGEMENT FORUM
  7. 7. Social Software ObjectivesOpen content contribution self-servicePeer moderation commenting, ratingCommunity buildingPersonalization tight control delegation participation CONTENT MANAGEMENT FORUM
  8. 8. Business ValueInsta-setupViral marketingLoyalty buildingMarket research tight control delegation participation CONTENT MANAGEMENT FORUM
  9. 9. ChallengesModeration governing behaviorSecurity and privacyMaintenance mushrooming mini-sites tight control delegation participation CONTENT MANAGEMENT FORUM
  10. 10. CMS Social Software• Content types • Blogging• Templates • Wiki• Check-in/out • RSS• Versioning and rollback • Polling• complement and commenting Scheduled publishing • Rating• Repository • Wall• Workflow • Tagging• User management • Referringcompliance community CONTENT MANAGEMENT FORUM
  11. 11. complement or substitute CONTENT MANAGEMENT FORUM
  12. 12. HOW TO HIJACK SOCIALSOFTWARE CONTENT MANAGEMENT FORUM
  13. 13. advertizehome page TV spot CONTENT MANAGEMENT FORUM
  14. 14. interactcomment CONTENT MANAGEMENT FORUM
  15. 15. digital assetmanagement share media CONTENT MANAGEMENT FORUM
  16. 16. community find friends CONTENT MANAGEMENT FORUM
  17. 17. informproductcatalog CONTENT MANAGEMENT FORUM
  18. 18. Goodbye CMS?CMS retain their business valueSocial software not for everyoneLearning curve: don’t start wholesaleFocus on people and governance CONTENT MANAGEMENT FORUM

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