People-Centric Innovation
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image via flickr for onon-commercial use
Our approach to business, marketing and communications.

marketing innovation
business optimization
research & insight

Entrepreneur
Journalist
Leader
Ice Cream
Aficionado

Tinkerer
Strategist
Tech Geek
Tired Dad

Marketer
Digital Guru
CS(mile)O

Designer
Innovator
Cultural Observer
Loiterer

communications
Philosophy
products technologies

Marketing activities are siloed.

Communications start with people.

Listening and observing.

Making Connections.

Without the context of how
people live their lives, interact
with others and make decisions
relevant to you, can you really
connect?

Everyone picks a path.

With deeper insights into people’s emotions
image via flickr for onon-commercial use
Exploring emotional, social and behavioral drivers of people. Understanding the
interactions, interests and motivating factors that inspire to take action.

Bottom-up insights that move ongoing relationships
image via flickr for onon-commercial use
Create demand by differentiating yourself. Generate loyalty by servicing those who come to
you. Build relationships by joining the genuine pursuit of others.

Social context, media & lifestyle behaviors
image via flickr for onon-commercial use
sDigging to understand how different target groups communicate, live, play and interact
with one another. Media behaviors, interests, social technologies and environments.

INVENTORY
Define your business goals, competitive dynamics and available marketing channels and resources
OBSERVE
Map the customer journey in relation to your category, products/services, brand and specific marketing
channel(s) via innovative research methods
ARCHITECT
We’ll map findings across the customer journey and develop media and message pathways to connect with
your most important stakeholders over time (right place, right time, right message)
Discovery + Metrics
CONCEPT & CO-CREATE
Ideate (across your enterprise and with your customers) optimal solutions to deliver on the specific needs
identified across specific phases of the journey using facilitation techniques and software
ALIGN AND EVALUATE (ROI Framework)
Define the metrics to track progress based on overall business goals, customer outcomes and specific
communication “jobs” assigned to each tactic deployed across the journey
OPTIMIZE (Agent-Based Simulation)
Measure ROI and simulate what-if scenarios for new/innovative ideas using a virtual marketplace of cost
experiencing the journey