The Long Tail
O’Reilly and Web 2.0
The Long Tail according to           Chris AndersonThe result is an economic equation very different from what has prevail...
What is E-Commerce(wordnetweb.princeton.edu/perl/webwn:03/11/2011)
Examples
The Long Tail in Education“We sold more bookstoday that didn’t sell atall yesterday than wesold today of all thebooks that...
Education    A degree in    psychic    healing?    Or maybe    meteorology
The Importance of the Niche          Market
Downsides
Google instant
Google Instant
Online Categories
Online Categories
Online Advertising
Summary
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Thelongtail #2

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  • Thelongtail #2

    1. 1. The Long Tail
    2. 2. O’Reilly and Web 2.0
    3. 3. The Long Tail according to Chris AndersonThe result is an economic equation very different from what has prevailed in the physicalworld: these online stores still have “best-sellers,” but the bulk of their sales comes fromtheir vast catalogs of less-popular titles, which collectively sell more than the most popularitems (or as Anderson sums up the concept by quoting an Amazon.com employee: "Wesold more books today that didnt sell at all yesterday than we sold today of all the booksthat did sell yesterday."
    4. 4. What is E-Commerce(wordnetweb.princeton.edu/perl/webwn:03/11/2011)
    5. 5. Examples
    6. 6. The Long Tail in Education“We sold more bookstoday that didn’t sell atall yesterday than wesold today of all thebooks that did sellyesterday.
    7. 7. Education A degree in psychic healing? Or maybe meteorology
    8. 8. The Importance of the Niche Market
    9. 9. Downsides
    10. 10. Google instant
    11. 11. Google Instant
    12. 12. Online Categories
    13. 13. Online Categories
    14. 14. Online Advertising
    15. 15. Summary

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