Presentation to:
Potential Client
Brief Overview of Purple Ventures
Disclaimer
• This presentation or any part of the presentation cannot be copied and/or duplicated and/or disseminated in a...
Our Key Target Audience - MSMEs
Key reasons for poor growth among MSMEsMSMEs In India(1)
36 38 39
41
43
45
0.00
5.00
10.00...
Why Incubate?
Key Statistic on incubators around the world
 87% of incubator graduates stay in business, in contrast to 4...
Introduction To Purple Ventures
 Part of the Purple Group, Purple Ventures is one of the leading private business incubat...
Our Products Across Business Lifecycle
Attentionfrom
Investors
Financing
Decision
Realizationof
Gains
Economiesof
Scale
Se...
Various Stages Of Our Services
Startup Stage Growth Stage Expansion Stage Exit StageSeed Stage
Idea Evaluation
Market Rese...
Idea Evaluation
 Idea brainstorming
 Idea screening
 Basic idea evaluation
 Innovation assessments
 Team and work
ass...
Product Development
 Development of the
Prototype
 Liaising with
manufactures and
developers
 Development of mock
produ...
Some Of Our Key Clients1
Mentor
Various NGO’s
Incubator
Micro Finance
Companies
Incubator
Real Estate
Developer
Incubators...
Some Of Our Key Clients1
Strategic Advisor
Rural Tourism
Companies
Strategic Advisor
Power and
Infrastructure
Company
Stra...
Testimonials
Growing a business demands the focus of a company's senior management team. Purple Ventures enabled us
to com...
Case Study - Party Cruisers Private Limited
About the CompanyDeal Synopsis
 Party Cruisers Pvt. Ltd. has been part of the...
Change in business Structure…
Case Study - Party Cruisers Private Limited
Change in business model….
Resulted in Huge Fina...
Why Us?
Reflection
Responsive
Relationship
Resilience
Rationality
Resourceful
Purple Ventures Management Consultants LLP
14 A, Jolly Maker Chambers,
Nariman Point, Mumbai -400 021, India
T: +91 22 661...
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Purple ventures presentation

  1. 1. Presentation to: Potential Client Brief Overview of Purple Ventures
  2. 2. Disclaimer • This presentation or any part of the presentation cannot be copied and/or duplicated and/or disseminated in any manner and/or in any forms by any means, or redistributed. • This communication is for general information purpose only, without regard to specific objectives, financial situations and needs of any particular person • This presentation does not constitute an offer or invitation to purchase or subscribe for any securities in any jurisdiction, including the United States. No part of it shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. • No representation or warranty, expressed or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of such information or opinions contained herein • Certain statements made in this presentation may not be based on historical information or facts and may be “forward looking statements”, including those relating to the Company’s general business plans and strategy, its future financial condition and growth prospects, and future developments in its industry and its competitive and regulatory environment • The Forward Looking Statements contained in this presentation may speak only as of the date of this presentation, and hence and it may not reflect the current views of Purple Group, its group companies and /or its affiliates or subsidiaries. • Actual numbers may differ materially from these forward-looking statements due to a number of factors, including future changes or developments in the Company’s business, its competitive environment and political, economic, legal and social conditions in India. Given these uncertainties, readers/viewers are cautioned not to place undue reliance on such Forward Looking Statements, and should rely entirely on their own independent enquiries, investigations and advice regarding any information contained in this presentation. Any reliance placed by a reader/viewers on the information contained in this presentation is wholly at their risk. • The Company may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes • Copyright of presentation solely and exclusively belongs to Purple Group and its Companies., and regardless of the purpose, any reproduction and/or use of this presentation in any shape or form without the prior written consent of Purple Group and its Companies is strictly prohibited
  3. 3. Our Key Target Audience - MSMEs Key reasons for poor growth among MSMEsMSMEs In India(1) 36 38 39 41 43 45 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 50.00 2007 2008 2009 2010 2011 2012 It is estimated that in terms of value, the sector accounts for about 45 per cent of the manufacturing output and 40 per cent of the total exports of the country. Unit (Mn) 80.5 84.2 88.1 92.2 96.6 101.3 No. of MSMEs In India Employment by MSMs Most Common Common Least Common  Inadequate marketing capability  Lack of infrastructure  Delayed and inadequate finance  Lack of managerial competence  Obsolete technology  Tough competition  High cost of funds  Delay in government approval  Delay in realization of receivables  Creation of awareness One rupee of investment in fixed assets in the MSME sector, produces an estimated 4.6 rupees of goods and services with an incremental 10 percent in value addition. (i) A micro enterprise is an enterprise where investment in plant and machinery does not exceed Rs. 25 lakh; (ii) A small enterprise is an enterprise where the investment in plant and machinery is more than Rs. 25 lakh but does not exceed Rs. 5 crore; and (iii) A medium enterprise is an enterprise where the investment in plant and machinery is more than Rs.5 crore but does not exceed Rs.10 crore. Source: MSME: Micro, smalll and medium enterprise, Source: MSME Annual Report 2012
  4. 4. Why Incubate? Key Statistic on incubators around the world  87% of incubator graduates stay in business, in contrast to 44% of all firms.  On an average, incubator clients spend 33 months in an incubation program.  Technology incubators account for 39% of incubation programs.  Only 25% of incubation programs report that they take equity in some or all of their clients.  For every $10,000 invested in business incubators, up to nearly 70 local jobs are generated.  Out of 9,000 incubators in the world , Indian has only 130 and the Government, prestigious educational institutions like IIMs and the IITs and Angel Funds currently play an important role in the incubation of SME start up ventures in India.  The success rate of incubated companies in India is 60-70 per cent, comparable to that in America.  The 'First Status Report on Technology Business Incubation' in India also stated that 20 to 30 per cent of incubated companies make it big.  Early stage funding accounted for just 13% of the deals by venture capitalists and private equity in India, Source: Company research
  5. 5. Introduction To Purple Ventures  Part of the Purple Group, Purple Ventures is one of the leading private business incubators providing 360o service across business lifecycle with specific focus on start-up and emerging businesses.  We analyze problems beyond traditional tools and believe in utilizing contemporary tactics, platforms, adding an angle of innovation to take it beyond expectations.  Purple Ventures acts as a one stop solution for clients across the business and individual lifecycle – from ideas to execution, from problems to solutions and from innovation lifecycle to growth lifecycle. Execution Par Excellence Huge Time and Cost Saving Foster Business Productivity and Growth Simplified Procedures through In House Technology Analysis and Mitigation of Risks
  6. 6. Our Products Across Business Lifecycle Attentionfrom Investors Financing Decision Realizationof Gains Economiesof Scale Seed Stage Startup Stage Growth Stage Expansion Stage Exit Stage Our Key Focus
  7. 7. Various Stages Of Our Services Startup Stage Growth Stage Expansion Stage Exit StageSeed Stage Idea Evaluation Market Research Technology Consulting Policies and Processes Business Proposal Product Development Incorporation & Advisory board Fund Raising Social and Client Networking Ongoing Initiative Exit Analysis Other Consulting
  8. 8. Idea Evaluation  Idea brainstorming  Idea screening  Basic idea evaluation  Innovation assessments  Team and work assessment  Feasibility assessment and step forward  Advice on innovative business models Market Research  Complete research on the idea and product  Sector specific in-depth research  Market analysis and potential risk  Competitive analysis  Market definition, pricing and sizing  Design and launch surveys  Identification of critical factors and feedback on plans Business Proposal  Corporate risk analysis & mitigation  Creation of detailed financial business model  Creation of business plan  Develop a sources and uses budget  Marketing Strategies  Product design, development practices, processes and technology  SWOT Analysis Incorporation & Advisory board  Advice on type of legal entity  Help in legal entity formation  Creation of advisory / board members  Creation of brand  Creation of effective workflow  Intellectual property  Liaison with company secretarial and lawyers Fund Raising  Determining the appropriate capital requirements  Creation of business model  Information Memorandum & Timeline  Investor presentation  Teaser  Determining source of funding  Assistance in negotiations for capital increase Policies and Processes  Use of our proprietary document management technology of purplecontrol.com  Create Guidelines and policies for:  Corporate  Branding  Human Resource  Technology  Accounting  Marketing  Manufacturing  Call Centers Details of Services Provided By Us Technology Consulting  Creating a more detailed MIS platform  Review of technology options  Creation of System requirement specification  Creation of technology application  Assistance with online website, and other mobile app Social and Client Networking  Identifying various networking platforms  Networking activities to attract clients  Access to angel investors, VCs, Forums  Social Networking analysis  Increase brand value  Help in overall image consulting
  9. 9. Product Development  Development of the Prototype  Liaising with manufactures and developers  Development of mock product / application  Liaising with testing and research organizations for approval Ongoing Initiative  Accounting and Financial Consulting  Ongoing HR Consulting  Strategy Consulting,  Marketing Consulting  Legal Coordination Other Consulting  Analysis and mitigation of ongoing risks  Gap Analysis  Brand consulting  Inventory Management  Mentoring for overall business analysis  Diversification of Product Portfolio  Other business specific consulting Exit Analysis  Analyzing exit opportunities  Liaising with various agency to execute the exit deal  Counseling the company as to strategy and tactics for negotiating with potential acquirer and participating in such negotiations  Analyzing business value Details of Services Provided Through Partners
  10. 10. Some Of Our Key Clients1 Mentor Various NGO’s Incubator Micro Finance Companies Incubator Real Estate Developer Incubators and Equity Investors Event Engagement Hospitality Companies Incubators and Equity Investors Infotainment & Media company Incubators and Equity Investors Incubator Wind Mill Manufacturer Online SAAS Application Incubators and Equity Investors Online Concierge Incubators and Equity Investors Incubator Gold Retail (1) The names of the client are not disclosed due to our confidentiality agreements
  11. 11. Some Of Our Key Clients1 Strategic Advisor Rural Tourism Companies Strategic Advisor Power and Infrastructure Company Strategic Advisor Plastic Card Manufacturer Company Strategic Advisor Chain of Dental Clinic Strategic Advisor Hotel in Ahmadabad Advisory Board Play school and Activity Centre Advisory Board Business School Exit Consultant Hair Salon (1) The names of the client are not disclosed due to our confidentiality agreements
  12. 12. Testimonials Growing a business demands the focus of a company's senior management team. Purple Ventures enabled us to complete our business plan with minimal impact to our most valuable asset -- time. Purple Ventures will continue to be an important contributor to our business team as we continue to evolve our approach to attracting the investment community. The team at Purple Ventures delivered exceptional quality service in every aspect of their client services. Their staff of professionals were extremely instrumental in fine tuning my creative vision into a well developed business plan. -Zuzer Lucknowala, Party Cruisers Pvt. Ltd. Purple Ventures prepared a financial plan for my company. Their research work was very accurate, and the average sales, revenue and cash flow data prepared me to make realistic decisions. They are a group of committed, dedicated and knowledgeable professionals who are with you during the process, and after. With Purple Ventures on your side, you are in a win-win situation. They placed themselves in my situation and analyzed my business as if it were their own business. I could never recommend any firm but Purple Ventures to provide business planning and consultancy services at this level of quality. -Nisarg Doshi, Doshi Group of Companies The Purple Ventures’ team was always very professional in their interactions and all commitments made were honored before the expiry of the deadlines. We also appreciated the way in which the Purple Ventures’ team was able to comprehend the details of our social project and capture them correctly in the appropriate financial fields. The financial expertise of Ateet Sanghavi was extremely useful in making out a complex business plan. We strongly recommend the expertise and services of Purple Ventures for any organization that seeks to make a multi-year financial projection! - ArthurThangiah, Sahaara Charitable Society I worked with the team at Purple Ventures to accelerate the development of my company’s financial plan and strategies. They are a sharp, creative, and results-focused group. I recommend them highly to companies of all sizes looking to turbo-charge the development of their strategic business plans and their business. -Dhruv Lakra, Mirakle Couriers
  13. 13. Case Study - Party Cruisers Private Limited About the CompanyDeal Synopsis  Party Cruisers Pvt. Ltd. has been part of the Hospitality and Events industry for almost 20 years.  One of India’s largest marriage management and décor company  It is promoted by Dadar Catering College graduates and dynamic husband-wife duo Rachana and Zuzer Lucknowala.  On the panel of 16 5 star hotels in Mumbai, Lonavala and Goa  Under the hospitality business there is 1 restaurant viz. Dio’s, whereas the event management business comprises of Vivaah, Event Factory and Vows. Equity Investor and Sole Advisors Party Cruisers Private Limited Sole Advisors Created a robust franchise model Advised in creating 5 additional brands Helped in restructuring and substantially increasing shareholder value Helped in creating a professional board Created various marketing and business strategies, which have substantially contributed to their revenue Currently in the Expansion Stage
  14. 14. Change in business Structure… Case Study - Party Cruisers Private Limited Change in business model…. Resulted in Huge Financial Growth (INR Mn) Future Plans Party Cruiser Private Limited Dios LLP Party Cruiser Private Limited Created a separate legal entity of Limited Liability partnership for the hospitality business thus creating more transparency, business focus and tax planning 141 659 5 53 Revenue Profit 2009 2013 Create a robust franchise model Focused on wealth creation by event management Increase of impalement in hotels Closed non performing business Created more accountability and transparency along with a professional team  The company is currently in the expansion stage to raise second of funding to expand its event business in 30 city, thus creating India's largest marriage décor company  It also plans to open 3 more restaurants / banquets in Mumbai, Nagpur and Pune  Enhance shareholders value by SME listing
  15. 15. Why Us? Reflection Responsive Relationship Resilience Rationality Resourceful
  16. 16. Purple Ventures Management Consultants LLP 14 A, Jolly Maker Chambers, Nariman Point, Mumbai -400 021, India T: +91 22 6615 8000 F:+91 22 6656 2215 E: admin@purpleventures.co.in Thank You

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